Enabling the Cloud · 2008-09-25 · Apps and the Cloud. Citrix Online Citrix Online Access your PC...

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Enabling the Cloud Dr Michael Harries Director, Technology Strategy, Citrix

Transcript of Enabling the Cloud · 2008-09-25 · Apps and the Cloud. Citrix Online Citrix Online Access your PC...

Page 1: Enabling the Cloud · 2008-09-25 · Apps and the Cloud. Citrix Online Citrix Online Access your PC from Anywhere Powering Your Support Success Online Meetings Made Easy Online Events

Enabling the CloudDr Michael HarriesDirector, Technology Strategy, Citrix

Page 2: Enabling the Cloud · 2008-09-25 · Apps and the Cloud. Citrix Online Citrix Online Access your PC from Anywhere Powering Your Support Success Online Meetings Made Easy Online Events

Company Overview

• 2007 Revenue: $1.39 Billion

• 4,800+ employees in 35 countries

• 8,000 partners in over 100 countries

• 215,000 customers

– 94% customer loyalty

– 75% of all Internet users

– 70M corporate users

– 1,000,000 servers running Citrix infrastructure

– 100M online virtualization sessions

• Microsoft “Global ISV of the Year” 03, 05, 08

• Leader in Application Delivery Infrastructure

Page 3: Enabling the Cloud · 2008-09-25 · Apps and the Cloud. Citrix Online Citrix Online Access your PC from Anywhere Powering Your Support Success Online Meetings Made Easy Online Events

Users Apps

Citrix Delivery Center: Enterprise Apps Delivered

Enterprise IT as a ServiceEnterprise IT as a Service

•• XenApp XenApp –– Apps Delivered as a ServiceApps Delivered as a Service

•• XenDesktop XenDesktop –– Desktops as a ServiceDesktops as a Service•• NetScaler NetScaler –– Web Apps DeliveredWeb Apps Delivered

•• XenServer XenServer –– Dynamic Data CentersDynamic Data Centers

Apps andthe Cloud

Page 4: Enabling the Cloud · 2008-09-25 · Apps and the Cloud. Citrix Online Citrix Online Access your PC from Anywhere Powering Your Support Success Online Meetings Made Easy Online Events

Citrix Online

Citrix Online

Access your PCAccess your PCfrom Anywherefrom Anywhere

Powering Your Powering Your Support SuccessSupport Success

Online Meetings Online Meetings Made EasyMade Easy

Online Events Online Events Made EasyMade Easy

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THE CLOUD

Page 6: Enabling the Cloud · 2008-09-25 · Apps and the Cloud. Citrix Online Citrix Online Access your PC from Anywhere Powering Your Support Success Online Meetings Made Easy Online Events

CloudCloud

Phase I

Apps as a Service

Established

Phase II

IT Infrastructure

Land Grab

Phase III

App Platforms

Emerging

!

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Cloud “Wrappers” offer applications to enterprises and consumers• Virtualization Powered• Minimal infrastructure

Clouds upon Clouds: Amazon EC2 Ecosystem

Enterprise

Customer

Amazon EC2

• S3 - Simple, reliable storage

• $0.75 per VM hour

• Managed Bandwidth

• Online secure billing

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Result: an “innovation firestorm”

• Rapid prototyping of new business models and ideas

• No IT infrastructure

• Small start-up can scale to global proportions

“30 employees. More than

300,000 paying customers. 288,000,000 photos.”

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Powerful New IT Consumption Models

• New York Times used S3/EC2 to process– 4TB of TIFFs

– Into 1.5TB of PDFs

– Using 100 EC2 Xen VMs

– And HDFS (Hadoop)

• In 24 hours

• For $240!

Page 10: Enabling the Cloud · 2008-09-25 · Apps and the Cloud. Citrix Online Citrix Online Access your PC from Anywhere Powering Your Support Success Online Meetings Made Easy Online Events

HWnHWn

……

HW0HW0

Server 1Server 1 Server nServer n

OSOS

AppApp

OSOS

AppApp

……

HWHW

VM1VM1 VMnVMn

XenXen

OSOS

AppApp

OSOS

AppApp

IT as a Service: “Virtual Data Center in the Sky”

……

HWHW

VM1VM1 VMnVMn

HypervisorHypervisor

OSOS

AppApp

OSOS

AppApp

Page 11: Enabling the Cloud · 2008-09-25 · Apps and the Cloud. Citrix Online Citrix Online Access your PC from Anywhere Powering Your Support Success Online Meetings Made Easy Online Events

IT as a Cloud Based Service

Virtual Machines

Distributed virtual storageVirtual datacenters

on demand

Anywhere EverywhereAnywhere EverywhereOn demand Pay as you goOn demand Pay as you go

• Enterprise IT as a service

cloud with granular SLAs,

including HA and DR

• Managed, secure

• Virtual Compute / Storage

• Virtual Private Datacenters

• Virtual Desktops

• Owned or outsourced

Page 12: Enabling the Cloud · 2008-09-25 · Apps and the Cloud. Citrix Online Citrix Online Access your PC from Anywhere Powering Your Support Success Online Meetings Made Easy Online Events

Users Apps

Where Does Citrix Fit? Citrix Delivery Center

Delivering Enterprise IT as a ServiceDelivering Enterprise IT as a Service

XenDesktop XenDesktop ·· XenApp XenApp ·· NetScaler NetScaler ·· XenServerXenServer

Page 13: Enabling the Cloud · 2008-09-25 · Apps and the Cloud. Citrix Online Citrix Online Access your PC from Anywhere Powering Your Support Success Online Meetings Made Easy Online Events

NetScaler Delivers 75% of Internet Users Each Day

Page 14: Enabling the Cloud · 2008-09-25 · Apps and the Cloud. Citrix Online Citrix Online Access your PC from Anywhere Powering Your Support Success Online Meetings Made Easy Online Events

00011011001111010101110001101011001101010001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 00100011101010

Deliver fast, secure consumer apps

Deliver fast, secure enterprise web apps

Page 15: Enabling the Cloud · 2008-09-25 · Apps and the Cloud. Citrix Online Citrix Online Access your PC from Anywhere Powering Your Support Success Online Meetings Made Easy Online Events

Xen is great. It’s powerful and

easy to use. But most important is the very active

community around it.

That was a very big reason for

us in selecting Xen.

Xen Powers the World’s IT Infrastructure Clouds

Werner Vogels CTO, Amazon.com

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Want: Any VM on Any Platform at Any Time

VHDVHD

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DMTF OVF: Portable Virtual Appliance Format

OVF

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Citrix Project Kensho

OVF

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Value Proposition

HWnHWn

……

HW0HW0

Server 1Server 1 Server nServer n

OSOS

AppApp

OSOS

AppApp ……

HardwareHardware

VM1VM1 VMnVMn

XenServerXenServer

OSOS

AppApp

OSOS

AppApp

Enterprise Class IT Services

Four nines

Virtual Infrastructure

“Server in the Sky”

“Overload in the Sky”

Dynamic Dev / Test

& DeploymentCA, DR, HA and

Failover

Dynamic relocation of

services to the sky

Fault Tolerant

Virtual Infrastructure

Enterprise Data Center

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Desktops as a Service

OSOS

AppApp

AnyWhere

ICA High Speed Delivery

ACME Data Center

User ProfilesUser Profiles

App Virtualization App Virtualization Virtual Desktop

Dynamic VMDynamic VM

SynthesisSynthesis

AppsApps

User User SettingsSettings

OSOS

Citrix XenDesktop

Page 21: Enabling the Cloud · 2008-09-25 · Apps and the Cloud. Citrix Online Citrix Online Access your PC from Anywhere Powering Your Support Success Online Meetings Made Easy Online Events

Reference Architecture

Virtual Server Containers

Workload Distribution System (grid engine)

Commodity Hardware Infrastructure

Customer Application / VM ManagementCustomer Application / VM ManagementCustomer / Consumer App TransactionsCustomer / Consumer App Transactions

Workload management reporting

!

and billing

$/CPU/hr$/GB$Gbps

• Scalability is key

• Local / NFS / iSCSI

storage• Multi-tenancy

Dynamic Workload ProvisioningDynamic Workload Provisioning

XenServerXenServer

Consumption

based pricing

Consumption

based pricing

ISVISV

PartnersPartners

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Summary

• Citrix power’s the world’s SaaS / Web 2.0 Apps today

• IT Infrastructure is a key new feature of the Cloud

• Citrix and our Partners enable the enterprise class IT-Infrastructure cloud

• Lots more coming ...

Page 23: Enabling the Cloud · 2008-09-25 · Apps and the Cloud. Citrix Online Citrix Online Access your PC from Anywhere Powering Your Support Success Online Meetings Made Easy Online Events

Users Apps

Citrix Delivery Center: Enterprise Apps Delivered

IT as a Service IT as a Service

•• XenApp XenApp –– Apps Delivered as a ServiceApps Delivered as a Service

•• XenDesktop XenDesktop –– Desktops as a ServiceDesktops as a Service•• NetScaler NetScaler –– Web Apps DeliveredWeb Apps Delivered

•• XenServer XenServer –– Dynamic Data CentersDynamic Data Centers

Apps andthe Cloud