Enabling New Experiences for Travel & Tourism Data...
Transcript of Enabling New Experiences for Travel & Tourism Data...
Copyright © 2014 IBM Corporation
Enabling New Experiences for Travel & Tourism
Data EnvironmentsBill Curtis-Davidson (@BCurtisDavidson)
Executive ArchitectIBM Human Ability & Accessibility Center
June 2014 – M-Enabling Summit
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• A person's perceptions + responses that result from use or anticipated use of product, system or service.
• The users' emotions, beliefs, preferences,perceptions, physical + psychological responses,behaviors, accomplishments.
• Occuring before, during and after use.
What is “user experience” (UX)?
User Use ContextSystem
Factors that influence the User Experience
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What is “user experience” (UX)?
GOOD
BAD
Ease of UseUtility Efficiency
User Use ContextSystem
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Today’s Travel Experiences
Apps are not always accessible, and are often not designed to support the entire travel UX / journey. Users move between different apps, experience is not cohesive.
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Today’s Travel Experiences
Enabling a cohesive user experience, even when apps are accessible, requires data about built environment accessibility, accessibility services + accessible info.
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Tomorrow’s Experiences
App developers in different travel & tourism domains will utilize shared data environments with accessibility data, and will work to ensure all Uis are accessible.
Shared Data Environments
Airports Cities Resorts
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How Do We Get There?
For example, in an airport, there will be a shared data hub including accessibility data, and application developers can develop apps that provide a better user experience.
Airport Operational DB
Air Carriers
Hotels
Dining
SnacksTaxis
Parking
Transit
Buses & Shuttles
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How Do We Get There?
Airport Operational DB
Air Carriers
Hotels
Dining
SnacksTaxis
Parking
Transit
Buses & Shuttles
Ease of UseUtility Efficiency
Used before, during and aftertravel + tourism activities
The shared data hub with accessibility data, will enable the design of new applications that better support the use context and improve the user experience for everyone.
Shared Data Environment
Desktop Web, Mobile, Kiosk + other user-facing travel + tourism apps
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Example IBM Project #1
IBM is a leading technology partner (2014-15) on a TRB airport collaborative research project (ACRP 07-13) on enhancing airport wayfinding for the elderly + PWDs
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Example IBM Project #2
IBM is partnering with Smarter Cities + disability orgsto develop regional accessibility data hubs + accessible mobile apps apps tied to transporation, travel + tourism
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A Call to Action
Let’s work together to develop shared data and create accessible location-based services + apps that offer a
better travel + tourism user experience for the aging, PWDs + everyone.
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Bill Curtis-DavidsonWeb: http://www.ibm.com/able/
Mobile: 404-307-4607
Email: [email protected]
Twitter: @BCurtisDavidson
LinkedIn: Bill Curtis-Davidson
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