Enabling Digital Home Media Distribution With

Stevan EidsonDirector of Product Marketing

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Massive Transition to DigitalMassive Transition to Digital

AnalogAnalogAnalogAnalog

VoiceVoiceVoiceVoice Cellular

MoviesMoviesMoviesMovies VHS

MusicMusicMusicMusic LP

BroadcastBroadcastBroadcastBroadcast TV

ImagesImagesImagesImages Film

DigitalDigitalDigitalDigital Quality Flexibility Cost

Digital

DVD

CD MP3

DTV HDTV

Digital Camera

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Digital Content Drives New BusinessDigital Content Drives New Business

Content Distribution Devices Consumers

Digital Content

Revenue Opportunities

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Content Provider RequirementsContent Provider Requirements

Content

Digital Content

Revenue Opportunities

• New revenue from sale of valuable HD content

• Protection against unauthorized redistribution (e.g., “Napsterization”) of content

• Profits protected to allow investment in creating new content

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Consumer RequirementsConsumer Requirements

Consumers

Digital Content

Revenue Opportunities

• Highest quality, all-digital home entertainment experience

• High-definition digital video• Multi-channel digital audio• Simple cabling• Low-cost

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HDMI / HDCP is the SolutionHDMI / HDCP is the Solution

Content Consumers

Digital Content

Revenue Opportunities

HDCP

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Features Required For Broad CE Adoption– Small connector– YUV color space support– Digital audio support– Improved intelligence (two-way communication)

HDMI: High-Definition Multimedia Interface

The first and only digital interface for Consumer Electronics that can carry:

– Uncompressed high-definition video– Compressed or uncompressed multi-channel audio– Intelligent format & command data

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Developers & SupportersDevelopers & Supporters

HDMI meets the specific needs of the CE market & enables PC convergence

Has broad support from Content Providers, Content Distributors and CE manufacturers

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Update Update

Adopters– Over 300 - not including Founders

Mix of cable/connector, semiconductor, system and test equipment vendors

– See www.hdmi.org

Products– Over 600 HDMI-enabled products

announced or available through retailers

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Standards Require HDMIStandards Require HDMI

DVD Copy Control Association (for DVD Players)– HDCP (over DVI or HDMI interface) approved for Digital

Output for CSS Protected Content– Content in resolutions > 480p analog output must be

turned OFF

U.S. Federal Communications Commission– Digital Cable “plug and play” regulation requires HDMI (or

DVI) on DTVs and HD STBs (phased in through 2007)– Digital Terrestrial “Broadcast Flag” regulation stipulates

HDMI (or DVI) as only authorized baseband digital interface on CE devices

Europe– European HD Forum specifies HDMI for HDTV– EICTA requires HDMI for HD STBs

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HDMI STB Market ForecastHDMI STB Market Forecast

0

10000

20000

30000

40000

50000

60000

70000U

nit

s (1

000s

)

2004 2005 2006 2007 2008 2009

STB Shipments & Forecast

HDMI SAM TAM

STB Forecast (K Units) 2004 2005 2006 2007 2008 2009TAM 37570 42270 48300 53800 60840 67740HDMI SAM 9.3% 14.1% 26.3% 41.4% 48.7% 55.4%

3483 5943 12682 22248 29622 37516

Source: IDC, SIMG

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HDMI DVD Market ForecastHDMI DVD Market Forecast

Source: IDC, SIMG

0

50000

100000

150000

200000

250000

Un

its

(100

0s)

2004 2005 2006 2007 2008 2009

DVD Shipments & Forecast

HDMI SAM TAM

DVD Forecast (K Units) 2004 2005 2006 2007 2008 2009TAM 123320 150360 173200 184390 191860 201051HDMI SAM 0.6% 1.2% 2.4% 4.8% 9.6% 15.4%

716 1788 4136 8890 18338 30899

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HDMI DTV Market ForecastHDMI DTV Market Forecast

Source: IDC, SIMG

0

20000

40000

60000

80000

100000

120000

140000

Un

its (

1000s)

2004 2005 2006 2007 2008 2009

Digital Television Shipments & Forecast

HDMI SAM TAM

Digital Television Forecast 2004 2005 2006 2007 2008 2009TAM 21386 36139 55568 83121 118032 134931HDMI SAM 20.0% 35.0% 43.0% 50.0% 56.0% 61.0%

4277 12649 23894 41561 66098 82308

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HDMI Sink DeviceHDMI Source Device

HDMI Transmitt

er

HDMI Transmitt

er

EDID ROMEDID ROM

Block DiagramBlock Diagram

Video

Audio

Control/Status

TMDS Channel 0

TMDS Channel 1

TMDS Channel 2

TMDS Clock Channel

HDMI ReceiverHDMI

Receiver

Video

Audio

Control/Status

Display Data Channel (DDC)

CE Control (CEC)

Single Cable

VideoAudio

InfoPackets

Supported Audio & Video Formats

CE Control

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Video FormatsVideo Formats

HDMI explicitly specifies a complete list of DTV Video formats

– Defined in EIA/CEA-861B – SDTV (NTSC/PAL), EDTV & HDTV– Interlaced 480i to 1080i– Progressive 480p to 1080p

HDMI also allows any other video format– PC formats: VGA, SVGA, XGA…UXGA– Wide PC formats (common on Plasma monitors)– Any other VESA-defined or vendor-defined

format

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Audio FormatsAudio Formats

HDMI supports a complete range of Audio formats

Compressed formats– Dolby Digital, Dolby Digital EX, DTS, DTS ES, …

Uncompressed audio– Up to 8 channels, up to 192kHz, up to 24 bits– DVD Audio and SACD supported

CD-quality audio is “base level” and will always be available on any audio-capable product

– 2-channel, 16-bit at 32, 44.1 or 48 kHz

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Audio & Video Format IntelligenceAudio & Video Format Intelligence

Source device receives the display’s supported audio/video formats

Sink device receives audio/video format info on every frame

DVD : Widescreen Format

16:9 Display w/ no Intelligence16:9 Display with Intelligence

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Press Play on DVD

Automatically…Turns on A/V Rcvr

Automatically…Turns on TV

Automatically…Switches to correct input

(from DVD player)

Automatically…Switches to correct input

(from A/V Receiver)

And then…Plays DVD

HDMI Consumer Electronics ControlHDMI Consumer Electronics Control

Allows user to control all HDMI devices with TV remote– Can control DVD player by pointing remote at the TV

Enables high-level functions such as “one-touch play” :

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Feature ComparisonFeature Comparison

Component Video

DVI-HDCP HDMI-HDCP

CablesNumber 5 – 11 3 – 9 1Length 3 – 5 m 10 – 15 m 10 – 15+ m

Digital Video8-bit RGB

8-bit YUV

10/12-bit YUV

Digital AudioCompressed

Uncompressed

ControlCE Control

PC CompatibilityDVI Electrical

Content ProtectionHDCP

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HDMI 1.2 UpdateHDMI 1.2 Update

Released August 23, 2005 Super Audio CD (One-Bit Audio) Added PC Updates

– Removed video format limitations on Type A connector usage

– Relaxed YCbCr output requirement for RGB devices– Required Sink support for future AC-coupled Sources

CEC– Clarification on CEC electrical requirements

Other– Clarified exception for 640x480p (VGA) declaration in

EDID– Loosened requirement to include certain DTDs in EDID

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Consumer BenefitsConsumer Benefits

All Digital Audio & Video Quality– Best reproduction – direct from the source material

Reduced Wiring Complexity– A single HDMI cable replaces up to 11 analog cables

Advanced Control– Entire home theater controlled from a single remote

Automatic Format Adjustment– TV & AV Receivers can adjust without consumer

intervention

PC Compatibility– Devices can playback & display PC media

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HDMI Single-Cable Simplicity DemoHDMI Single-Cable Simplicity Demo

BEFORE DVD Player, Set-top box,

& AV Receiver

AFTEREquivalent functionsHigher performance

Pioneer – CES 2005

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HDMI Compliance TestingHDMI Compliance Testing

Compliance Testing Mandated by HDMI Adopter’s Agreement

– Promotes compatibility between devices– Checks compliance with HDMI specification– Required for a product to bear the HDMI logo

Authorized Testing Center– Initial product testing must be done at ATC– First product in a category (sink, source, repeater, cable) from each

company– Subsequent products may be self-tested by manufacturer

Current locations:– Silicon Image, California, USA– Matsushita, Osaka, Japan– Philips, Cannes, France– See www.hdmi.org for specific contact information

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New Market DemandsNew Market Demands

Video– Greater color depth – beyond 24bpp– Higher resolution – beyond 1080p– Faster refresh rates – beyond 60Hz

Audio– Near lossless quality = higher bandwidth– Dolby TrueHD– DTS HD

HDMI will continue to meet market demands

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HDMI Test Process OverviewHDMI Test Process Overview

Manufacturer

HDMI LLC ATC

1 ATC Service OrderATC AgreementHDMI ApplicationHDMI CDF

4 HDMI ApplicationHDMI CDF Test Report

5 Receipt

2 Testing

3 Test ReportConfirm Letter

3 Test ReportConfirm Letter

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Source, Sink and Repeater TestingSource, Sink and Repeater Testing

Physical Tests– TMDS (electrical signaling) parameters –

rise/fall, skew, jitter, eye pattern– DDC, CEC

Protocol Tests– Timing, packet construction, data islands, parity

Video Tests– Video formats, pixel sampling, pixel encoding,

colorimetry, InfoFrames

Audio Tests– Audio formats, performance, InfoFrames

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Cable Assembly TestingCable Assembly Testing

Wiring assignments– Tested for specific cable type

Mechanical characteristics– Physical compliance measured

Electrical characteristics– TMDS & DDC tested for compliance

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Achieving Full InteroperabilityAchieving Full Interoperability

Rapid introduction of HDMI has led to interoperability failures as manufacturers rush to market with a range of implementation quality

Many failures are related to poor HDCP implementations with no way of testing

Ad hoc testing of HDCP not sufficient– US-based Consumer Electronics Association

plug-fests have revealed numerous interoperability issues

– Products already at retail with no chance to correct

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PLC Partners TestingPLC Partners Testing

Full Interoperability

Each factor is critical to be assured consumer devices are ready to receive, play and view Premium Digital Content

High-Speed Digital

Connection

Compatibility with Protected

Content

Compatibility with Other

Devices

HDMI HDCP Interoperability Testing

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HDCP TestingHDCP Testing

Not developed or included as part of HDMI compliance testing

Test Procedure developed by Silicon Image modeled after HDMI compliance testing

Tests for compliance with HDCP revision 1.1

Source & Sink Tests– DDC Communication– KSV & Keys– Authentication– Encryption & Decryption– Link Integrity– Hot Plug & Receiver Sensing

Repeater Tests– Second Authentication– Repeater Identification

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Interoperability TestingInteroperability Testing

Signal Quality – DDC bus with multiple cable lengths

Hot Plug– Multiple connects & disconnects

Power Cycling– All source/sink combinations

Format Transitions (Sink)– Every supported mode tested

EDID Format Support (Source)– Confirm proper behavior with standard formats

Re-synchronization Revocation Testing

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Sink Test ToolSink Test Tool

Hardware Tool– Custom designed PCB behaves as a Source– Protocol Generator output

Software Tool– Windows software communicates to Hardware Tool over

serial port– Controls Protocol Generator output– Performs PLC analysis

PLC Sink

Test PCB

PLC Sink

Test PCB

DigitalVideo

Source

DigitalVideo

Source

Device UnderTest

(Display)

Device UnderTest

(Display)

PC(PLC Sink Test SW)

PC(PLC Sink Test SW)

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Source Test ToolSource Test Tool

Hardware Tool– Custom designed PCB behaves as a Sink– Protocol Analyzer input– I2C (DDC) bus traffic monitor

Software Tool– Windows software communicates to Hardware Tool via serial

port– Interfaces to Protocol Analyzer input– Performs PLC analysis

Device UnderTest

(Source)

Device UnderTest

(Source)

PLC Source

Test PCB

PLC Source

Test PCB

PC(PLC Source

Test SW)

PC(PLC Source

Test SW)

DisplayDisplay

SpeakersSpeakers