october 2011

Orange Group

Social Media

fan base Orange Group

engagement rateOrange Group

0,00 0,05 0,10 0,15 0,20

Orange Polska

MEDITEL

Orange Tunisie

Orange France

Orange fan

Orange

0 50 100 150 200 250 300 350

Orange Polska

MEDITEL

Orange Tunisie

Orange France

Orange fan

Orange105,8

214,0

224,3

229,60,03%

0,03%

0,03%

0,07%

0,15%

0,18%

286,1

323,3Others

Poland

United Kingdom

Tunisia

United states

France

25,9%

42%

7,3%6,6%

8,9%

9,5%

territoriesOrange page+ 2500

fans0,03% +5%

France

oct vs sept 2011 oct - 2011

Orangeevolution

Social Media

brandsfan base& engagement rate

WW telcosfan base& engagement rate

FR telcosfan base& engagement rate

0 100000 200000 300000 400000 500000

SFR

Orange FR

Bouygues

Sosh

B&You

Orange

0,20%

0,11%

0,59%

0,07%

0,03%

0,06%

0,07%

0,08%

0,07%

0,01%

0,52%

0,01%

0 500000 1000000 1500000 2000000

AT&TVerizon

O2 UK

Telmex

DT AG

Orange

oct - 2011 oct - 2011 oct - 2011

105 806

17 377

32 518

298 655

1 557 284

1 719 028

105 806

13 591

17 692

97 766

224 383

408 764

0 8000 16000 24000 32000 40000

Coca-Cola

Disney

Starbucks

Oreo

Redbull

Orange

0,08%

0,12%

0,02%

0,07%105 806

22 451 471

23 123 646

25 509 108

28 831 738

34 578 761

0,13%

0,02%

source : Socialbakers

total fans Orange Worldwide : 2,266,134 likers

Social Media

23 articles

7 coms

14 likes 257 tweets

1500

2000

2500

3000

13-Oct12-Oct11-Oct10-Oct9-Oct8-Oct7-Oct6-Oct5-Oct4-Oct3-Oct2-Oct1-Oct

@orangeprogression

blog live orangehttp://live.orange.com

WW telcosengagement rate

300

600

12 sept 19 sept 26 sept 3 octUK @O253,727 followers

#2 +373

FRA @Orange2,397 followers#3 +161

FRA @SFR_Groupe3,128 followers#4 +252

UK @Vodafone_Group8,587 followers#5 +140

blog&

+21%460Hubforum

visits/day

USA @ATT107,868 followers#1 74 +1

source: Google Analyticssource: twittercounter source: Klout

regular tweets retweets

@replies

54%37%

9%

1 tweet

2/3 tweets

7 tweets

4/7 tweets

81 896

49 228

31 569

469 3990 100000 200000 300000 400000 500000

@DavidAbiker

@radmilovitch

@ygourven

@AlecJRoss

@fbrahimi

live tweet#hubforum

source: tweetreach

reached 632,092 peoplethanks to 398 tweeterers

top 5 tweeterers

805tweets

72 498

95 760

204 990

372 386

428 448

Social Media glossary

Measures the interactions (likes and comments)

compared to total posts and fans

Measures influence from social networks with your the

true reach to your people

Measures how your messages impact the Twitter conversation about the brand

or product

Provides the follower's evolution from one account

engagementrate

Klout TweetReach TwitterCounter

http://www.socialbakers.com http://tweetreach.com/ http://twittercounter.com/ http://klout.com/home