Peru in the Textiles WorldEn Fuego

Alicia ArmstrongTerrion SharperKrystal Tronzano

Nicole Ulrich

Introduction

Peru is located around the central portion of South

America and is known as the basket of civilization for all of South America. Peru dates back into antiquity and is a fun and interesting place to explore.

Peru itself is one of the top twenty largest countries in the world and is populated by over 30 million people.

The main source of employment in Peru is of manual labor trades such as mining and fishing. Trade is very important, because the country has a rich collection of natural resources that make it unique in South America.

Bienvenido a Peru

Legal Environment

The legal environment of Peru is based on a civil law

legal system. Peru’s legal system is comprised of many levels of

courts

Legal Environment

Superior Court

Supreme Court

Specialized Courts

Justice of the Peace Courts

Political Environment

The political system of Peru is based on a constitutional

republic system.

The structure closely resembles that of the United States (i.e., the head leader of Peru’s political system is the President Ollanta Humala Tasso )

Succeeding the President are two Vice Presidents: Marisol Espinoza Cruz & Omar Chehade

Cabinet of ministers The President selects a Prime Minister to preside over the

rest of the ministers

Political Environment

Cultural Environment

Peru’s culture developed through the combination of the

indigenous Inca culture and Spanish conquistadors culture. The cultural environment of Peru is inspired by

Language Official languages are Spanish and Quechua

Religion 90% Roman Catholic

Food Peruvian food has 468 different registered typical dishes The national culinary dish is cuy, or roasted guinea pig. It is served

whole, with the head and feet intact. Music

The national instrument charango, which is a type of mandolin, predominate the native Peruvian music.

Cultural Environment

Economical Environment

Developing economy based on the export of

raw natural resources

Peru’s economy would greatly benefit from the reduction of imported goods and the transition into a self-sustainable country.

Economical Environment

Textiles and Apparel

The major fibers produced by Peru are high

quality cotton and Alpaca

The finest cottons in the world, Pima and Tanguis are Peruvian 2 of 5 varieties which are produced there

Peru also produces alpaca as a specialty textile and is the leading provider of 80% of the world production

Textiles and Apparel

The skilled workforce of the Peruvian textile

and apparel industry has led to the production of high quality cotton.

Peru’s workforce has also perfected the “weaving and knitting” process used to make cotton

The cost of producing textiles in Peru is very profitable

Textiles and Apparel

The quality, reliability, and time to market of

Peruvian textiles make them a desired product and an excellent economic resource for Peru.

Textiles and Apparel

The New Face of Denim

Benjamin Bratt, an American actor, comes from a close-knit Peruvian family. He is most famous for his role as “Rey Curtis” on the TV series Law & Order. Benjamin has recently accepted an offer to be the new face of our jean-denim company. This business strategy hopes to increase the demand, sales, and revenue for our company just as he dramatically increased ratings for his hit show.

International Trade Show of Textile, Apparel, Footwear and

Jewelry

PeruModa is the main event of the Peruvian fashion industry

It showcases the best of the Peruvian export supply in apparel, footwear, accessories and jewelry

Here, you will learn about the advantages of the Peruvian fashion industry in terms of quality, design, competitive costs, response-to-client capacity and product development.

PerúModa also promotes the direct contact between the Peruvian export companies and the international buyers from all five continents.

Peru Moda 2012

Peru has a well-blended mix of a skilled workforce

Low cost to production

Well placed port cities, that result in the production of high-quality, low-cost textiles.

The quality, reliability, and time to market of Peruvian textiles make them a desired product and an excellent economic resource for Peru.

Why Peru?

Adios

Select Latin America. (n.d.) Peru: History and Culture.

Retrieved from http://www.selectlatinamerica.co.uk/destinations/peru/history

YNFX. (May 28, 2008) Peru has Latin America`s lowest textile industry. Retrieved from http://www.yarnsandfibers.com/preferredsupplier/news_fullstory.php?id=15448

Peru’s Textile and Apparel Industry. (2008, March). In International Business Wiki. Retrived from http://internationalbusiness.wikia.com/wiki/Peru%27s_Textile_and_Apparel_Industry

References

Glade, William P, and Udel, Jon G. (1968). The

Marketing Concept and Economic Development: Peru. Journal of Inter-American Studies, 10(4), 533-546. Available from JSTOR Website: http://www.jstor.org/stable/165315

Background on Peru. (2010). In The advocates for human rights. Retrieved from http://www.theadvocatesforhumanrights.org/Background_on_Peru.html

References