Page 1 © 2009 eBay Ireland Academy

Page 2 © 2009 eBay Ireland Academy

‘Multi eChannel Marketing to boost your Sales’

Aine Murphy

CEO EnCore Business Services

aine@encorebiz.ie

www.ebayirelandacademy.ie

Page 3 © 2009 eBay Ireland Academy

E-Tailing 2.0

E-tailing 2.0 – Online Retail Trends

• Social Shopping • Buying Online Becomes Normal / Mainstream• Selection of Goods Online Increases (Inc.

Customised Goods) • Increased Use of Interactive Multimedia Marketing • Retailers Increasingly Effective at Integrating Multiple

Channels• Online Shopping Becomes More Multi Seasonal

E-Tailing 2.0 - Social Shopping

E-tailing 2.0 – Integrating Multiple Channels - Website

E-tailing 2.0 – Integrating Multiple Channels - Bebo Profile

E-tailing 2.0 – Integrating Multiple Channels - YouTube

E-Tailing 2.0 – Business Models

4 Main Online Retail Business Models

• Virtual Merchants

• Bricks and Clicks

• Catalogue Merchants

• Manufacturer Direct

• Virtual Merchants

•Single Channel Web firms that generate almost all revenues from Online Sales – eg: Dell & Amazon

• Multi Channel Merchants – Bricks & Clicks

• Companies that have a network of physical stores as primary retail channels, but also online offerings eg: M&S, Schuh, Next

• Catalogue Merchants

•Established companies that have national offline catalogue operations as largest retail channel but also have online capabilities eg: Littlewoods – Littlewoods Direct – Littlewoods Clearance eBay Store

• Manufacturer Direct

•Single or Multichannel manufacturers who sell directly online to consumers without intervention of retailers eg: Dell

E-tailing 2.0 - Website

E-tailing 2.0 – Amazon

E-tailing 2.0 - eBay

Who sells on eBay? Example brands

Returns/refurb/end-of-line/last season

New in season

Man

ufa

ctu

rer

Ret

aile

r

eBay Trading Stats

• A car sells every 2 minutes • A CD sells every 9 seconds • A mobile phone sells every 21 seconds • A woman’s handbag sells every 3

seconds • A laptop sells every 2 minutes • An MP3 player sells every 1 minute• A piece of women’s clothing sells every 5

seconds • A teddy bear sells every 2 minutes • A toy car sells every 25 seconds • A piece of men’s clothing sells every 9

seconds • A football shirt sells every 2 minutes • A piece of golf equipment sells every 2

minutes

Education and Training – Learn More / Earn More

Sponsored Workshops

www.ebayirelandacademy.ie

EnCore Business Services

DESIGN APPLY EDUCATE

eBay Shop Design and Training

Shop Graphics + Logo

• Graphics for eBay Shop Design & Logo

• Staff Training

• Uploading initial intems

• Customer Service Package

• eBay Shop Packages include:

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