[EN] Aastra - Vertical Market - Industry
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Transcript of [EN] Aastra - Vertical Market - Industry
© Aastra – 2010© Aastra – 2010
Industry MarketJuly 2010
© Aastra – 2010April 12, 2023 Industry Industry Market
Overview
Industry Market
Industry Market Needs
Aastra Solutions
Product Components
Customer References
Strength / Opportunities
Marketing Tools
Perspectives
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© Aastra – 2010© Aastra – 2010
Market View and Target Groups
© Aastra – 2010April 12, 2023 Industry Industry Market
Target groups and aims
Lead mining : mines, drillings …
Shaper industry• Food, industrial goods, textile industry…• Paper, cardboard, chemicals, pharmaceuticals• Manufacturing of professional or consumer equipments
(Machine tools, computing and telecoms) • Repairing machines
Generation and distribution of electricity, gas,…
Water supply, cleaning up…
To collect: scrap, industrial waste
To improve water treatment
Characterized by :• Warehouse• Assembly lines• Dangerous ground / environment• Huge campus• Administrative sites
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© Aastra – 2010April 12, 2023 Industry Industry Market
Evolution of needs and architecture
Centralized architecture
To supply needs• Administrative needs• Industry needs - production specifications
More and more international reflection owing to the possible centralization of structures.
Evolution of demand from actors dimension• Equipment manufacturer / integrator / operators
Help for Return On Investment
Demand on managed services• Cost to the line
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© Aastra – 2010April 12, 2023 Industry Industry Market
Interlocutors - intervening in decisions
CIO • Responsible for telecom and network
• Less and less general maintenance services
Purchase manager• More and more centralized decisions or decisions made by factory
• ToIP architecture which allows the centralization
How?• Procedure for invitations to bid (ITB’s) / opened or restricted survey
• Support on consulting companies / capacity to manage themselves
• Partner on base project: project manager + buyer
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© Aastra – 2010© Aastra – 2010
An Excursus – Local Market
© Aastra – 2010April 12, 2023 Industry Industry Market
Local Market
To be completed by country
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© Aastra – 2010© Aastra – 2010
Needs of Industry Market
© Aastra – 2010April 12, 2023 Industry Industry Market
Industry Aastra solutionUse per profile
CIO
• To constantly remain reachability
• Everywhere access to the network
• To guarantee the localization of employees
• To ensure the safety of employees, data and industrial sites
Administrative staff
• To improve the reception of customers / suppliers
• To optimize the organisation
• To secure and to accelerate the interchange
• To develop new income
Travellers
• To constantly remain reachable
• Everywhere access to the network
Employees / Workers / Security
agents
• To constantly remain reachability
• Everywhere access to the network
• Sensitive environment
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© Aastra – 2010April 12, 2023 Industry Industry Market
Needs of Industry market
Industrial sites, data and employees security• Fit out worker in
warehouse • A certified reliability • Alert, handle, react…• Prevent the incident• Recovery plan• Data security
Mobility, wireless services• Be available at every
moment• Continuing service
Welcome, inform, communicate• Promote a modern image
of companies• Increase the reactivity to
develop loyalty of customer
Improve the profitability• Measure and optimise the
costs• Make beneficial
investment
Integrate in the IS• Datacenter solution• Respect standard
protocol • Application solutions• Applications• Integration with existing
applications
Environmental process• Sustainable development• Protection of the
environment
For every need, there is an Aastra solution!
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© Aastra – 2010April 12, 2023 Industry Industry Market
Secure activity
Industrial sites, data and employees security• Fit out worker in warehouse • A certified reliability • Alert, handle, react…• Prevent the incident• Recovery plan• Data security
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© Aastra – 2010April 12, 2023 Industry Industry Market
Secure activity
Secure industrials sites
• To be reachable in the premises of the company• Access to the same functionality that the desk-bound has• Necessity to communicate in case of problem
• Automatic alerting - man down detection• Centralisation the alarm process
• Have a reliable solution, available 24 hours a day, 7 days a week• Continue the service
• DECT / IP DECT / Wlan solution• DECT / IP DECT with function CTI - PLUG• Aastra Contact Centre• Aastra solutions guarantee a reliability rate of 99,99%• 10 years MTBF reliability• Dedicated to telephony platforms• Collaborative work
Needs
Aastra solutions
Secure industrials sites
Industrial sites, data and employees security• Fit out worker in warehouse • A certified reliability • Alert, handle, react…• Prevent the incident• Recovery plan• Data security
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© Aastra – 2010April 12, 2023 Industry Industry Market
Secure activity
Secure industrials sites
• To send an automatic alarm• To generate emergency call• To localize the wounded (man / woman)
• Alert system integrated in the IS• Prevent risks
• To control the movement / identification of visitors• To make patrol• Video surveillance • Remote opening door• To avoid the disturbance / failure
• Alarm back up• Alarm server• Localization solution : IP DECT• Roundsman functionality• Intercom mode/ automatic standard • SIP video monitoring solution• Anti-detonation terminal (intrinsic)
Industrial sites, data and employees security• Fit out worker in warehouse • A certified reliability • Alert, handle, react…• Prevent the incident• Recovery plan• Data security
Needs
Aastra solutions
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© Aastra – 2010April 12, 2023 Industry Industry Market
Secure activity
Secure industrials sites
• To take up quickly activity after an incident • Disaster Recovery Plan / Recovery Plan• Reassignment of resources• Continuity of service
• Partition and protection of the information between the various sites• To assure the integrity, the authenticity, the availability and the confidentiality of
information
• Integration in the IS / Datacenter• Hardware redundancy : duplication / load sharing• Geographical duplication of any network (rooms, servers, links, clusters…)• Relocation of resources : TDM or IP network / PABX Virtual• Mobility / Telecommuting : DECT / IP DECT / Soft phone / Terminal SIP / Dual
mode• Collaborative work• Encryption / Ciphering of calls • Secure application access• Users authentification
Industrial sites, data and employees security• Fit out worker in warehouse • A certified reliability • Alert, handle, react…• Prevent the incident• Recovery plan• Data security
Needs
Aastra solutions
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© Aastra – 2010April 12, 2023 Industry Industry Market
Remain mobility
Mobility, Wireless services
Mobility, wireless services• Be available at every moment• Continuing service
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© Aastra – 2010April 12, 2023 Industry Industry Market
Remain mobility
Mobility, Wireless services
• Frequent move between warehouse, office, vehicles• To ring several phone simultaneous• Have an unique terminal• Have an unique phone number
• Inform of his move / availability• Follow up his call
• Routing calls according the circumstances • Same services, same function, whatever the place and the terminal
• Access to the commercial file au dossier commercial • Access to the same functionality that the desk-bound
• DECT / IP DECT / Wlan solution• Associated extension• FMC solution: Dual Mode, software embedded on mobile phone• Presence management• Transfer• Messaging, Unified Messaging• Play voice mail (Text to speech)• Integration in business applications• Telecommuting• Collaborative work• Fixed terminals, DECT, Wlan, Dual mode, SoftPhone, FMC• Integration Microsoft OCS, Exchange
Mobility, Wireless services
Mobility, wireless services• Be available at every moment• Continuing service
Needs
Aastra solutions
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© Aastra – 2010April 12, 2023 Industry Industry Market
Welcome and inform
Welcome, inform, communicate
Welcome, inform, communicate• Promote a modern image of
companies• Increase the reactivity to
develop loyalty of customer
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© Aastra – 2010April 12, 2023 Industry Industry Market
Welcome
Welcome, inform, communicate
• To develop loyalty of customers and keep a competitive advantage• To promote a modern image• To not lose call• To offer a unique point of reception• To guarantee the processing delay • To use the best skill to answer
• Personalized reception : customizable messages, IVR• Grouping of reception• Standard, automatic standard• Contact Center
Welcome, inform, communicate
Needs
Aastra solutions
Welcome, inform, communicate• Promote a modern image of
companies• Increase the reactivity to
develop loyalty of customer
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© Aastra – 2010April 12, 2023 Industry Industry Market
Develop loyalty
Welcome, inform, communicate
• To improve the efficiency • To accommodate 24h / 24• To steer directly toward the right interlocutor
• Know the interlocutor availability • To access to the resources / company
• Phone book unification• Information sharing
• Clever rerouting• Presence management• Phone book LDAP, coupling AD, browser phone book• Chat• Collaborative work• Convergence / Coupling information professional application • Web portal, interactive reception• Interactive voice server / voice messaging• Call Back application
Welcome, inform, communicate
Needs
Aastra solutions
Welcome, inform, communicate• Promote a modern image of
companies• Increase the reactivity to
develop loyalty of customer
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© Aastra – 2010April 12, 2023 Industry Industry Market
Improve the profitability
Improve the profitability
Improve the profitability• Measure and optimise the costs• Make beneficial investment
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© Aastra – 2010April 12, 2023 Industry Industry Market
Improve the profitability
Improve the profitability
• To follow up and to audit regularly of system • To improve the reception• To control the expenses
• To reduce the communication costs• To benefit from operator competition • Free communication inter-sites• Integration on IP / Data infrastructure
• Optimization, audit et reporting of Call Center• Control, follow up : Billing• LCR• IP trunk (SIP, H323)• Telephony over IP (ToIP)• FMC solution• Dual Mode and Wlan
Improve the profitability
Needs
Aastra solutions
Improve the profitability• Measure and optimise the costs• Make beneficial investment
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© Aastra – 2010April 12, 2023 Industry Industry Market
Make beneficial investment
Improve the profitability
• To reduce the structure costs• To centralize applications les applications• To optimize human resources• To use existing infrastructure
• To anticipate / foresee the investment• Few licences, licences by « no 1 »
• To reduce the integration costs• Respect the norms and the standard
• Reception, centralized management, application sharing• Remote maintenance• A5000 licence policy • SIP RFC, Web services, CSTA…
Improve the profitability
Needs
Aastra solutions
Improve the profitability• Measure and optimise the costs• Make beneficial investment
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© Aastra – 2010April 12, 2023 Industry Industry Market
Integration in the IS
Integrate in the IS
Integration in the IS• Datacenter solution• Respect standard protocol • Application solutions• Applications• Integration with existing
applications
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© Aastra – 2010April 12, 2023 Industry Industry Market
Datacenter solution
Integrate in the IS
• To respect norms / standards• To use existing infrastructure• To integrate in datacenter
• Full IP / SIP architecture• Terminal with XML applications• Telephony over IP (ToIP)• IP, SIP, IP DECT terminals• Centralized and dispatched architecture• Pooling resources• Virtualizable solutions• LAN, WAN connection
Integrate in the IS
Needs
Aastra solutionsIntegration in the IS• Datacenter solution• Respect standard protocol • Application solutions• Applications• Integration with existing
applications
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© Aastra – 2010April 12, 2023 Industry Industry Market
Application solutions
Integrate in the IS
• To integrate in existing infrastructure• Strong integration with business applications
• To have standard hardware applications
• Connector for Contact Center with CRM• Integration with Exchange and OCS Microsoft• Full IP solution, software• OS Linux• Voice / Data convergence• Unified messaging, Contact Centre, Collaborative work, presence management• Software terminals
Integrate in the IS
Needs
Aastra solutionsIntegration in the IS• Datacenter solution• Respect standard protocol • Application solutions• Applications• Integration with existing
applications
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© Aastra – 2010April 12, 2023 Industry Industry Market
Environmental process
Environmental process• Sustainable development• Protection of the environment
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© Aastra – 2010April 12, 2023 Industry Industry Market
Environmental process
• Environmental protection• Environmental impact• To reduce energy consumption
• Sustainable development• Respectful supplier
• ROHS compliancy• Conference / Video conference • ISO 14001 certification• Quality and environmental management system
Needs
Aastra solutions
Environmental process• Sustainable development• Protection of the environment
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© Aastra – 2010© Aastra – 2010
Components of the Aastra Solution
© Aastra – 2010April 12, 2023 Industry Industry Market
Components of the Aastra Industry solution
Workshop, Assembly line
Warehouse
Huge campus
Administrative
Industrial estate
Embedded functionalities
Secure / DRP
Mobility
Alarm server
Application / Business integrations
Mar
ket
Aas
tra
offe
r
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© Aastra – 2010April 12, 2023 Industry Industry Market
Alarm servers
mobility
Data/ Wlan infrastructure
Unified communication
A2P2 certified Partners (Microsoft excepted)
Technological partnership
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© Aastra – 2010© Aastra – 2010
Customer References
© Aastra – 2010April 12, 2023 Industry Industry Market
Some customers
CONDAT Stationery store : NeXspan 500 + FMC Quescom
Nexter (ex GIAT industries) : MX-One
Anneville Cider-work: Ascotel + DATI / Localization
Headquarter GDF: A5000 • 1xA5000 server duplicated, 800 IP subscribers extensible 1500 LP, UCP, administration M7450,
gateways AXL
Douai water company : A5000• 350 phone lines, 2x Aastra X Series, 300 IP subscribers, integrated unified messaging, M7450
centralized administration • Sanofi Aventis• Administrative and industrial
Nuclear power station (14 sites and 2500 phone) EDF• PUI (emergency plan)
Safran : 6000 DECT
AREVA
AIRBUS : St Nazaire and Nantes : DECT
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© Aastra – 2010© Aastra – 2010
Anneville Cider-worksCTI – PLUG solution with Ascotel Localization
© Aastra – 2010April 12, 2023 Industry Industry Market
CTI – PLUG solution with Ascotel localization
CTI – PLUG solution with Ascotel localization
Food industry sector, 52 employees
Issue :• Discharge of carbon monoxide in the production area.
• To guarantee the safety of employees working in dangerous zones by DECT localization.
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© Aastra – 2010April 12, 2023 Industry Industry Market
CTI – PLUG solution with Ascotel localization
Solution :
ASCOTEL 2045, 20 analogical phones, 16 digital phones
8 DECT terminals, 10 Office terminals 160 safeguard
OIP Server, ATAS and ATAS Pro license fee
Alarm diffusion and localization of mobile phone in real time thanks to OIP server.
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© Aastra – 2010© Aastra – 2010
Nexter
MX-ONE
© Aastra – 2010April 12, 2023 Industry Industry Market
NEXTER (ex-GIAT Industries)
Nexter wants to meet the needs of French and foreigners army.
Its line of business includes• Weapons systems,
• Armoured systems
• And the munitions and branch out to the product conception.
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© Aastra – 2010April 12, 2023
NEXTER project
Historical supplier• France Telecom (OBS Alcatel + Aastra)
The demand : Managed Services
• Phone lines• Mobile phone lines + terminals• Data MPLS network• Infrastructure : PABX network + Visio + Audio conferences
Competitors• OBS, Nextira, SPIE …
Success reasons• Needs comprehension• Competitive financial offer• Follow up project from beginning to end
Industry Industry Market 39
© Aastra – 2010© Aastra – 2010
Strength / Opportunities
© Aastra – 2010April 12, 2023 Industry Industry Market
Strength / Opportunities
Strengths
• High capacity solution• Centralized architecture • Security / Duplication• Networking• DECT / IP, new DECT• Openness / Full integration in the
information system / business applications
• Unique phone number / software on my mobile
• Unique phone range
Opportunities
• Complementary solutions• Trunk SIP between Aastra
platforms• Some companies make
bankruptcy
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© Aastra – 2010© Aastra – 2010
Marketing Tools
© Aastra – 2010April 12, 2023 Industry Industry Market
Documentation
Industry dedicated documentation:• Brochure
• PowerPoint presentation
Website
Trade show list
Magazines
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© Aastra – 2010April 12, 2023 Industry Industry Market
Agencies / Websites / Press
To be completed by country
European Commission• http://ec.europa.eu/index_fr.htm#top
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© Aastra – 2010April 12, 2023 Industry Industry Market
Trade Shows & Conventions
To be completed by country
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© Aastra – 2010© Aastra – 2010
Perspectives
© Aastra – 2010April 12, 2023 Industry Industry Market
The future of industry communication
Generalization and development• Virtual meeting / collaborative work • Authentication / tools of recognition, safety: eye / fingerprints - profile reminder• Mobility / Safety / 360 ° Video• Movement detection for surveillance
Automation in dangerous areas
• Coupling of the IS processes with communications tools - anticipation of the processes for automation
• MtoM: automation of the manufacturing processes between machines themselves / RFID / tag - communication to the alert / alarm server
• Remote-controlled objects: interactive table ( MS) / 3D objects Safety • Inform the population quickly if alert
> According to alert level, sending an alert automatic, alarm: telephone, TV, GSM, fire alarm, Nabaztag plan > Lined up daily information: indicator quality, environmental protection and safety level (case SEVESO industry)
• Chip on garment or under the skin for recognition.
Eco-aware • Biodegradable – recycable phones
• Rechargable phones by movement of the users or by induction.
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© Aastra – 2010April 12, 2023 Industry Industry Market
Infrastructure
Real time Communications
Unified Messaging
Presence & Collab.
Management & Security
Integration in IS
Evolution of needs « hyper-connectivity»
« Easiness »« Reliability »
Major actor of Unified Communications
Aastra provides technological components based on market standards and compatible with installed data infrastructure
Modular architecture, integration into the Information System, Communication Enabling Business Processes (CEBP).
People
Systems
Organizations
Aastra UCS
Who is Aastra?
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© Aastra – 2010April 12, 2023 Industry Industry Market
Thank you for your consideration!
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