EMS Reporter:

capacity building in mass communication for road safety

SUWAPAT APINYANONT

National Institute for Emergency Medicine, THAILAND

Outline

Background

Objective

Methods

Results

Conclusion

Next step

Background

Area = 513,115.020 km2 Population = 67,010,502 pop. Gross national income = 5,340 USD

(The Global status report on road safety 2015 WHO)

Background:

No.1 Libya = 73.4 death rate per 100,000 pop.

Raised the road safety awareness in the community

by the horizontal communication for road safety prevention.

Objectives:

– This project aimed to establish and practice curriculum on the road safety

communication and capacity building the EMS personnel to raise

community awareness.

Methods:

– We contributed the curriculum as an intervention to capacity building the

EMS personnel to proactive prevention.

– The skill developed curriculum has 2 contents included road safety and

mass communication topics in 3 days training.

– This program aimed to develop mass communication skill to EMS

personnel in communities to communicate the road safety issues in their

communities.

– We selected participant from a high risk area over the country to join this

program.

EMS Reporter

Mass Comm

Road safety

Results:

The curriculum that integrates 2 contents,

Road safety and Mass communication

We provided 3 from 5 training and 89 participants

1) East : Chonburi province (Sukhumvit road)

2) Central : Samutsongkhram province (Rama2 road)

3) N/E : Nakhon Ratchasima province (Mittraphap road)

4) North : Pitsanuloke province

5) South : Songkhla province

Results:

– 19 documentary reports

shared on the internet and social media network

Messages in Road safety area included…

Crash report

Basic crash analysis

Black spot analysis

Suggestion the traffic accident solution to their community

– All report sent to pool data center to broadcast in national level

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Conclusions:

– The program aims to provide road safety communications consistent with

the context of each community

– EMS personnel vs Journalists Collaboration in road safety

– People in community can communicate about road safety for prevention

by themselves.

– to raise community’s awareness to solve the traffic accident in the

community for the proactive prevention.

• We have to evaluate this project when the training is finished, • In particular, people the community both Senders vs Receivers

and Messages vs Feedback in communication process for develop the curriculum in the future.

Next Step:

Thank you for your attention