Empowering communities Empowering people Mona Nicolici 16 Mai 2012.
"Empowering Your Employees To Become Data Scientists Pays Off in a Big Way"
23
Empowering Your Employees to Become Data Scientists Pays Off in a Big Way
-
Upload
imedia-connection -
Category
Technology
-
view
342 -
download
3
description
Transcript of "Empowering Your Employees To Become Data Scientists Pays Off in a Big Way"
Empowering Your Employees to Become Data Scientists Pays Off in a Big Way
Digital Marketing Strategy Framework
Digital Marketing TAM (Millions)
Phases of Data Empowerment
Jack Woolley’s Story
Millions From Twitter
SEO Traffic and Revenue
• Identified 27 new buzzwords
• Generated incremental traffic and revenue• Increased SEM campaign
impressions by 27.5% • Provided ~8% of total
campaign orders and revenue
Subject Matter Experts
Social Net Advocacy
Social Targeting
Personas to a New Level
Rich Targeting
Phases of Data Empowerment