EMPOWERING NATIONS THROUGH CREATIVE ECONOMIC …...Apps & Games Architecture Interior Design Visual...

EMPOWERING NATIONS THROUGH

CREATIVE ECONOMIC SECTOR

Boni Pudjianto, PhD.

Director of International Marketing

Indonesian Agency for Creative Economy

Bangkok, 28 April 2016

Tour of IndonesiaA Nation in a Glance

Asia Pacific Digital Societies Policy Forum 2016

1.904.569 km2

Size:Geography


17,508 ISLANDS

1.904.569 km2

Size:Geography


1.904.569 km2

49%RURAL

51%URBAN

Size:Geography

17,508 ISLANDS


255.500.000people

Size:Growth


Size:Growth

255.500.000people

1.2%growth


Size:Growth

255.500.000people

1.2%growth

51.6%MALE


Size:Growth

255.500.000people

1.2%growth

51.6%MALE

48.4%FEMALE


Size:Growth

255.500.000people

1,340tribes

1.2%growth


Size:Growth

255.500.000people

1,340tribes

300+ethnic groups

1.2%growth


Size:Growth

255.500.000people

1,340tribes

300+ethnic groups

750dialects

1.2%growth


The Digital Market InsightsA Nation in a Glance


51 urban | 49 rural

255.500.000people


51 urban | 49 rural

255.5 millionpeople

Internetpenetration28%

72.7 millionInternet use


51 urban | 49 rural

255.5 millionpeople


72.7 millionInternet users

74.0 millionSocial media User

Sosmedpenetration29%


51 urban | 49 rural

255.5 millionpeople


72.7 millionInternet users

308.2 MillionMobile subscribers

74.0 millionSocial media User

Sosmedpenetration29%

Mobile penetration121%


FACEBOOK

WHATSAPP

TWITTER

FACEBOOKMESSENGER

GOOGLE+

LINKEDIN

INSTAGRAM

SKYPE

PINTEREST

LINE

SOCIAL NETWORK

MESSENGER/CHAP APP/VOIP

14%

12%

11%

9%

9%

7%

7%

6%

6%

6%


INDONESIANS SPENT

+5.1 HOURS

ON INTERNET/DAY


The Agency andIndonesia CreativeSub-sectorsA Nation in a Glance


Apps & Games

Architecture

Interior Design

Visual Communication Design

Product Design

Fashion

Film, Animation & Video

Photography

Craft

Culinary

Music

Publishing

Advertising

Performing Art

Fine Art

Television & Radio

The Indonesia Agencyfor Creative Economy(Badan Ekonomi Kreatif– BEKRAF)

deals with policy making,

coordination between

Government bodies,

guiding and supporting the

creative sectors.

There are 16 creative sub-

sectors under the

Indonesian Creative

economy


E-Commerce , incubator and Start-up as prime mover economyA case study



E-Commerce Growth


Added value


Issues


Recommendations and initiatives are classified in six broad topic areas

Bekraf’s role on startup


DC For Research

and Education

DC For Access to

Capital

DC For Infra

structure

DC For Marketing

DC For IPR Facilita

tion

DC For Inter-institutionalCoopera

tion

Challenges for Startups and

Incubators


Conclusion


1/ Digital Content is a growing andappealing market



2/ Technology is growing as well as the populationand the economy




3/ Government takes role in creating conducive ecosystem for e-commerce




3/ Government takes role in creating conducive ecosystem for e-commerce

4/ Incubator and Startup becomes essential part to boost economic growth



Thank you

EMPOWERING NATIONS THROUGH CREATIVE ECONOMIC …...Apps & Games Architecture Interior Design Visual...

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