Empowering Developers - MWC 2010

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23/05/22 08:33 AM Confidential Slide 1 O2 Litmus @ MWC2010 Paul Golding (@pgolding) (NOT a marketing person! NOT really an operator person either – whoops!) February 2010

description

Some slides I presented at MWC 2010 in the Innovation and Fragmentation stream, on behalf of O2 Litmus, although this is my own interpretation, not the official O2 line per se.This presentation is aimed at operator folk generally, not just the API/dev-community folks, so it's a bit basic.

Transcript of Empowering Developers - MWC 2010

Page 1: Empowering Developers - MWC 2010

12/04/23 05:24 AMConfidential Slide 1

O2 Litmus @ MWC2010Paul Golding (@pgolding)

(NOT a marketing person! NOT really an operator person either – whoops!)

February 2010

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12/04/23 05:24 AMConfidential Slide 2

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Updated 18 Jan 2007Community (mindshare)

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Updated 18 Jan 2007

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12/04/23 05:24 AMConfidential Slide 6

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Connected Power

• Litmus already has >7,000 recruited O2 UK customers

• Experiment | insights | research | fans | early-2-market

• O2 steps out of the way

• Developers paid in days not months (but NOT an app store)

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Updated 18 Jan 2007Slide 8

Cool | connected = FAN power:Thematic API collaboration – connecting customers to developers via themesto create fans!(e.g. Music, Sports, Clubs, Film, Non-profit…)

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•Short term… API innovation•Expose more “cool | cash power” – e.g. billing

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Usual fragmentation groan…

20,000 + handsets

25 + OSes

750 Operators

Figures from Alan Quayle: http://www.alanquayle.com/

But how many “web app” platforms (> GAMEY)?

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Linked Data

“Smeared” Data Spaces

Web 3.0

Micro-formats

Platform/context fragmentation: OPPORTUNITY…

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Location Identity

Activities Preferences

FriendsTrust

•“Contextual Infrastructure” – an innovation opportunity for operators…

•A new “Connected brands” infrastructure built in software

•WE ARE ONLY AT THE VERY BEGINNING…

•But needs a whole new mindset… and open innovation

•Support developers to support YOU in building the future (Litmus way)

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Get involved…

www.o2litmus.co.uk

@jamesparton

@o2_litmus

Or follow

@pgolding