September 25–26Hilton Garden Inn Austin, Texas2014

E M P O W E R I N G A U T H O R S + E X P E R T S

AUTHORSUMMIT™

G R E E N L E A F B O OK G R O U P PR E S E N T S

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SCHEDULE

Thursday, September 25

8:00am–9:00am Registration, Breakfast

9:00am–9:45amOpening Keynote, presented by Jackie Huba, author of Monster Loyalty: Build a Loyal Following Like Lady GagaCreekside Dining RoomIt’s not just crazy outfi ts, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time. Mar-keters have been awed by her unconventional customer loyalty strategy. With 41 million Twitter followers and 63 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not only for music but also for joy and inspiration.

Marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success and isolates the strategies businesses can apply in an engaging and interactive presentation based on the research from her book, Monster Loy-alty: How Lady Gaga Turns Followers into Fanatics. These strategies include focusing on your “One Percenters,” leading with values, and giving advo-cates messages to spread via word of mouth.

THERE IS ONE THING STRONGER THAN ALL THE ARMIES IN THE WORLD, AND THAT IS AN IDEA WHOSE TIME HAS COME. —Victor Hugo

September 25, 2014

Welcome to the second annual Author Summit, Empowering Authors + Experts!We at Greenleaf have been eagerly preparing to spend two days exploring the power of big ideas with

you. We believe that great ideas should be shared with the world. At this summit, we seek to empower authors and experts with the knowledge and tools to do just that.

The following two days will be packed with opportunities to discuss strategies with your fellow authors, get one-on-one consultations with publishing, branding, and marketing experts, and learn about unique ways to share your vision. You’ll also get an in-depth look into the world of publishing and learn import-ant strategies for fi rst-time author success.

We hope that you come away from the summit with a strong understanding of the tools and actions available to you as a thought leader who seeks to broaden the reach of your message. We believe and hope that the strategies that you gain here will help you to grow your infl uence for years to come.

Warmly,

Tanya HallChief Executive Offi cerGreenleaf Book Group

Warmly,

Be a part of the Author Summit conversation on Twitter! Add your questions, thoughts,

and ideas to the conversation using #AuthorSummit.

Greenleaf Book Group will be live-tweeting the event from @greenleafbookgr.

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BREAKOUT SESSIONS

10:00am–11:00am The Keys to Effective Digital Book Marketing: Working Smarter to Promote and Sell Online, presented by Rusty Shelton and Corrin FosterPedernales RoomWhether your book is still in the works or has been out for a while, it’s critical that you understand the tools and rules for marketing online. We’ll teach you the secrets of discoverability (how to be seen), the keys to targeting a specific audience online, and how to get the most out of the time you spend on these strategies.

Breaking Into the Speaking Market, presented by Stacy TetschnerGuadalupe RoomMany authors aspire to transition from “Author” to “Author and Speaker” by building a professional speaking career. The speaking market can be lucrative, but before you jump in, it’s important to understand the basics and develop a business strategy. Join Stacy Tetschner, CEO of the National Speakers Association, to learn how to get started in the speaking business; what to expect as you develop your speaking career; the ins-and-outs of work-ing with a speakers bureau; and other key information to help you build a foundation to become a professional speaker. 

11:15am–12:15pm Getting It Done: How to Create a Plan to Start—and Finish—Your Book or Content Project, presented by Brandy SavaresePedernales RoomIf you’ve got a great concept but just can’t seem to get started writing, or if you find yourself getting stuck and unable to finish, join us in this session to learn how to craft and execute a plan for writing your book. You’ll get some practical advice on establishing your message, audience, and market differ-entiation; creating structure within your book; and avoiding the common pitfalls of the content-generation process.

Blogging Your Brand: Tips on Raising Your Profile and Building Community Through Blogs, presented by Scott JamesGuadalupe RoomPerhaps you know that blogging presents a great opportunity to build your author platform . . . but you fear writing the wrong thing, or maybe just the amount of work involved. If so, this session is for you. You’ll walk away with practical advice on how to differentiate yourself and draw the right type of readers to your content, how to develop an editorial calendar to keep yourself on track, and best practices around the blogging process itself.

12:30pm–1:30pmLunchCreekside Dining Room

12:30pm – 1:30pmAsk The ExpertsBrazos RoomDuring lunch, visit with industry experts for 15-minute one-on-one conver-sations about your ideas. Walk in and interact with the people who may be most helpful in giving direction and advice on your project.

• Sandy Smith—Book Publicity

• Jordan Heath—Book Submissions and Queries

• Steve Elizalde—Book Distribution

• Aaron Hierholzer—Book Editorial

• Corrin Foster—Book Marketing

• Sheila Parr—Book Design

BREAKOUT SESSIONS

1:45pm—2:45pmPut Your Book to Work: Turning Your Masterpiece into a Multichannel Marketing Powerhouse, presented by Shennandoah DiazPedernales RoomYou’ve already done the work—turning your expertise and knowledge into a quality book. Now, its time to put your book to work for you. Your book is a goldmine of marketing material and valuable content you can use over and over again for social media, downloads, and blogs. This material not only attracts readers to buy your books, but new leads and clients for your business. In this session we will discuss how to turn your book into blogs, tweets, white papers, and other valuable content to drive both book sales and new clientele.

Turning Over Every Rock: Secrets to Selling Foreign Rights and Non-Bookstore Sales, presented by Steve ElizaldeGuadalupe RoomWith the number of physical bookstores on the decline, smart authors and publishers are thinking beyond those accounts to find buyers in corpora-tions, associations, big box stores, and specialty retailers. Globally, demand for content continues to thrive, fueling foreign rights (or “translation rights”) deals. Join Greenleaf’s Distribution Manager, Steve Elizalde, to learn the ins and outs of these important revenue channels and how you can maximize your chances for success within them.

GENERAL SESSION

3:00pm—4:00pmHow I Did It: The Road to Building Expert Visibility, Powerful Partner-ships, and the Business Behind the Book, presented by Lorie MarreroCreekside Dining RoomNon-fiction authors often see publishing a book as a tool to increase visibility and credibility as experts in their fields—but it’s essential to plan beyond the writing and publication to develop the partnerships and strategy that will support your business behind the book while simultaneously boosting book sales. Author and speaker Lorie Marrero (The Clutter Diet) will share the innovative business model she developed to support a coaching program based on her book content, how she secured partnerships with major brands like Goodwill and Rubbermaid, and how she built and continues to grow a dedicated community of fans.

GENERAL SESSION

4:15pm—5:15pm Pitch Your Idea: Marketability and MessagingPanel members: Steve Elizalde, Ashley Jones, Brandy Savarese, and Dan Smith.Creekside Dining RoomWhether you’re writing a book, building a brand, developing workshops, or simply trying to raise your visibility, understanding your project’s market-ability and developing the most powerful messaging to support your efforts is mission critical. Pitch your idea, elevator speech, or brand message to a panel of experts for instant collaboration and feedback. Don’t be shy—take advantage of this opportunity to fine-tune your marketability and messaging before you move forward with your next big idea.

5:30pm–6:30pm Cocktail Reception Brought to you by Smith Publicity (Eighteenth Over Austin, located on the 18th Floor of the Hilton Garden Inn)

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Friday, September 26

7:30am–8:30am BreakfastBrazos Room

Ask The Experts During breakfast, visit with industry experts for 15-minute one-on-one con-versations about your ideas. Walk in and interact with the people who may be most helpful in giving direction and advice on your project.

• Justine Schofield—Crowdfunding for Books

• Maggie Thomas—Book Submissions and Queries

• Justin Branch—Publishing Questions and Publishing With Greenleaf

• Ashley Jones—Audience Building and Author Branding

• Tyler LeBleu—Book Production

8:30am–9:30amOpening Session, The Essentials of Book Publicity: How to Boost Your Chances for Great Media Coverage, presented by Sandy Smith and Dan SmithCreekside Dining RoomIn order to sell books, two sales must happen. First, the book must be sold into the wholesale and retail marketplace to be made available (the “push”). Second, the book must be sold to the end consumer (“the pull”).

Effective publicity is critical for creating the pull required to move books into the hands of readers. This session will familiarize you with today’s publicity landscape, help you understand how to work effectively with your publicist and make the most out of media opportunities, and provide tips on what you can do to improve your chances of securing strong media place-ments to start or continue building your brand.

BREAKOUT SESSIONS

9:45am–10:45amThe Power of Video: Why and How to Start Building Your Platform Through Video, presented by Tanya HallPedernales RoomOnline search is now dominated by content in video format, and it’s not just teenagers tuning in. Videos typically rise to the top of search results via Google, which owns YouTube, and research shows that across gender and age groups, people are increasingly selecting video for information or entertainment online. Join this session led by Greenleaf CEO and former television producer Tanya Hall if you’re interested in using video to boost online visibility, drive traffic to your website, build a human connection with your audience, and/or use the medium as the foundation of your author platform.

The Catbird Seat: How You Can Influence Book Sales in Today’s Online Retail World, presented by Coretta Bell and Brittyne JacksonGuadalupe RoomCongratulations! Your book is published and for sale across a wide variety of formats and platforms. Now learn how you can help increase total sales by looking at three case studies that impact product placement, create online discovery, and utilize market-monitoring strategies. Two domain experts, Coretta Bell and Brittyne Jackson, will outline real world opportunities and practical methods that you can take advantage of today.

11:00am–12:00pmMaximizing Book Sales on Amazon: Tools, Tips, and Tactics from a Pro, presented by Penny SansevieriPedernales RoomAmazon is a great place to sell books, but most authors don’t realize that Amazon has an internal sales machine—the internal algorithm—that will help you market your books for free if you trigger it. Once Amazon’s algo-rithm kicks in you could see a boatload of free promotion come your way from Amazon.

This session will cover:

• How to optimize your Amazon page and what you must do to start show-ing up in more searches

• Understanding categories, why eBook and print categories are different, and why it matters

• How to optimize your book title, subtitle, and keywords on Amazon

• Making your Author Central page work for you

• Amazon hacks: fun tricks you can do to spruce up your Amazon page

• Amazon reviews: simple ways to find more reviewers for your book and get more reviews

The Power of the Crowd: Using Audience Loyalty to Fund Your Book Project and Support Your Book Before and After Launch, presented by Ashley Jones and Justine SchofieldGuadalupe RoomIn today’s busy world, creating a loyal audience can be challenging. But successful authors need an engaged audience for everything from testing their big ideas to helping support their project financially and through word-of-mouth. 

In this session, we’ll discuss how to create a brand that stands out to your audience, growing an engaged following, leveraging that audience to crowd-fund your publishing endeavors, and maintaining audience support during and after a book launch. 

12:15pm Lunch Keynote, presented by Scott McKainCreate Distinction Through the Ultimate Customer Service ExperienceCreekside Dining RoomScott McKain outlines why it is difficult for prospective customers of your book to distinguish one competitor from other. This member of the Profes-sional Speakers Hall of Fame will outline the specific steps your next book must take to truly create distinction, expand your platform, and establish competitive superiority in the marketplace. You’ll learn how to differenti-ate yourself from the myriad of competition in today’s book marketplace, discover how a book can help you stand out and move up in the expert marketplace, and understand the six-step process required to amaze and thrill readers.

BREAKOUT SESSIONS

1:45pm–2:45pmUnpacking Pandora’s Box: Top 10 Things Every Author Should Know About Publishing Rights, presented by Bryan GoodwinPedernales RoomBooks are agents of change. Whether your book represents your master-piece or the cornerstone of the next chapter in your business, it is a decid-edly personal achievement and investment that should be protected. This session will walk you through the various publishing rights to consider in order to help you protect your potential gains, and also to help you avoid some of those unwelcome (Pandora-grade) surprises that may be lurking in the fine print.

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eBook Opportunities: Using Digital Publishing to Expand Your Brand and Boost Sales, presented by Steve Elizalde and Abby KittenGuadalupe RoomeBooks present a unique opportunity for authors to release new content without the timeline and length constraints of creating a print book. Smart authors are using eBooks to publish more frequent, shorter works in an eff ort to stay in front of their readers and to build their overall platform and reach. In this session, you’ll learn about the tools and programs available for publishing eBooks for retail and as promotional giveaways; which types of content work best in eBook format; industry insight on pricing and timing strategies; and, resources for marketing to targeted eBook readers.

GENERAL SESSIONS

3:00–4:00pmHow to Nail a Media Interview, presented by Ellie Scarborough BrettCreekside Dining RoomYou’ve probably seen two diff erent kinds of people in interviews: those who are natural and speak with composure and ease and those who are stiff , ner-vous, and uninteresting. The “naturals” are not born with it, they’ve simply taken the time to learn a skill set to make them shine. You can learn it, too.

In this session, Ellie will give you the tools you need to nail a media inter-view, fi nd new readers, and make more money. Be prepared for an interactive session!

4:00pm–5:00pmDon’t Stop Believing: How to Survive the Setbacks and Make a Lasting Impact with Your Message, presented by Elizabeth MarshallCreekside Dining RoomBeing an author can be an incredibly rewarding experience—one that leads to more clients, better speaking gigs, more media, and great reach for your message. But there are the days when you receive a bad Amazon review, “bomb” your speech, or open another rejection email. At those moments, it can be all too easy to second-guess your strategies, question the value of your message, or even crawl into a corner to hide—forever.

Although the path to making a lasting impact is not always easy, bestselling authors know one thing: the “secret” is learning to spot the opportunities hid-den behind the setbacks. Join Elizabeth Marshall, marketing strategist and author, as she shares stories and examples of how you can eff ectively bounce back from rejection, stay connected to your audience, and fi nd your path to greater impact and results.

VENUE MAP

H I LT O N G A R D E N I N NExecutive Meeting Center, First Floor

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PRESENTERS

Coretta BellSenior Business Development Manager, LibreDigitalAs a key member of the LibreDigital team for more than thirteen years, Coretta has worked with leading publish-ers, in magazines, newspapers, and books. In her role as Senior Business Development Manager, Coretta uti-lizes her extensive experience to forge strategic partner-

ships and build trusting relationships with new and existing clients. Coretta graduated from Phillips University in Enid, Oklahoma, with a Bachelors in Business Administration and a minor in Marketing. She has also attended St. Edwards University’s Master of Human Resources program in Austin, Texas. Prior to LibreDigital, she served in management in the telecommuni-cations industry.

Ellie Scarborough BrettFounder, Media BombshellEllie Scarborough Brett works with visionaries who are ready to become Media Bombshells, teaching them how to master their message and speak in a way that cre-ates the most impact on camera, on stage, and in every conversation.

After reporting for NBC for nearly a decade and founding a popular online business to help women get over heartbreak, she developed a unique process

for building powerful and purposeful on-camera personalities. Now she works exclusively with entrepreneurs, authors, and creators who are serious about positively impacting the planet with their message, and who are ready to harness the power of their unique voice to do it.

Her story has been featured on the TODAY Show and Cosmo radio, and written up in the Wall Street Journal, Forbes, the New York Times, and many more media outlets. By using online video, traditional media, and speaking on stage she has attracted thousands of loyal fans across the country in a matter of months. Find out more at mediabombshell.com and follow Ellie @MediaBombshell.

Shennandoah DiazWriter, Speaker, CoachShennandoah Diaz is a branding and communications expert based in Austin, Texas. She specializes in expert positioning, copywriting, and digital media. Her clients include numerous experts, authors, publishers, and Inc 500 companies. She’s been a featured expert on CNBC,

UP and Running, SXSW Interactive, YFS Magazine, and noted industry blogs. She loves teaching and often shares her expertise as an instructor for professional organizations and industry conferences. Follow Shennandoah on Twitter @ShennandoahDiaz.

Steve ElizaldeDistribution Manager, Greenleaf Book GroupAs Distribution Manager at Greenleaf Book Group, Steve Elizalde works closely with authors throughout the distribution process as their book is sold to retailers and wholesalers throughout the country. He is a graduate of The University of Texas at Austin with a degree in Busi-

ness Management with experience in the wholesale side of publishing.

Corrin FosterMarketing Manager, Greenleaf Book GroupAs Marketing Manager at Greenleaf Book Group, Cor-rin Foster develops and executes strategic marketing programs, manages project workflow and procedures, and consults with clients on branding, social media, and book launch strategies. She earned her MBA from

Indiana University and BS from Ball State University, specializing in Mar-keting and Professional English Composition.

Corrin has more than fifteen years experience in account management, project coordination, and client services in both agency and corporate set-tings. Prior to Greenleaf, Corrin provided marketing communication and social media consulting to authors and small businesses. She also writes a successful lifestyle blog and speaks regularly at blogging and social media conferences and events.

Bryan GoodwinGeneral Counsel, Greenleaf Book GroupBryan Goodwin has a broad range of legal experience, including previously serving as senior corporate counsel with a Fortune 500 company and as corporate counsel for a nationally franchised restaurant chain. He provides general legal support to the  Greenleaf business team and also works with management on process improve-

ments, intellectual property, compliance, and human resources matters.

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Tanya HallCEO, Greenleaf Book GroupAs CEO of Greenleaf Book Group, Tanya Hall drives the company’s growth and fosters a culture built around serving authors. Prior to her current role, Tanya worked directly with Greenleaf ’s authors to develop publishing strategies (including multiple New York Times best-

sellers); spearheaded growth strategies, including Greenleaf ’s eBook pro-gram and the River Grove digital-first imprint; and built Greenleaf ’s distribution organization, working directly with retailers and wholesalers to develop one of the fastest growing distribution businesses in the industry. Before joining the publishing world, Tanya worked in digital media and as a television producer for Extra! and E! Cable Networks. Connect with her on Twitter @tanyahall.

Jackie HubaAuthorJackie Huba is the author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She is the coauthor of two previous books on customer loyalty: Citizen Market-ers: When People are the Message, which documents the emerging world of social media and how brands should

begin to embrace a participatory culture, and Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, which explains how com-panies convert customers into evangelists who spread the word about prod-ucts, benefits or value propositions.

Jackie is also a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. Named as one of the ten most influential online marketers, Jackie previously coauthored the award-winning Church of the Customer blog with more than 105,000 daily readers. Her work has frequently been featured in the media, such as the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age. She was a founding board member of the Word of Mouth Marketing Association.

Jackie is an 11-year veteran of IBM, a graduate of Penn State University, and resides in Austin, Texas. Connect with Jackie on Twitter @JackieHuba.

Brittyne JacksonProject Manager, LibreDigitalBrittyne has worked in the publishing industry since graduating from The University of Texas at Austin with a Bachelor’s Degree in English. She has worked directly with global publishers in various capacities at LibreDigital over the past five years. Prior to LibreDig-

ital, Brittyne worked as a copywriter and editor for an imprint distributed by Elsevier.

In her role as Product Manager, Brittyne drives the development of prod-ucts and solutions to meet publishers’ needs by anticipating market require-ments and monitoring the industry and trends. She maintains the product roadmap for the company across solution sets and manages the entire prod-uct line life cycle.

Scott JamesBrand Strategist, Greenleaf Book GroupScott is a content strategist and coach at Greenleaf Book Group. He has been working with authors, non-profits, and start-ups since 2007. He loves projects that push the envelope and bridge the gap between online and offline. He helped create the award winning online Under-

ground Book Club and has advised many authors on successful crowd-fund-ing campaigns. At Greenleaf his role is to help authors with branding, platform-building, and strategy.

Ashley White JonesDirector of Marketing & Business Development, Greenleaf Book GroupAshley is a results-oriented, creative marketing profes-sional with experience in author branding, audience building, marketing strategy, brand architecture, and program creation. Throughout her career, she has cre-

ated successful marketing campaigns including award-winning advertising and highly targeted word of mouth programs. At Greenleaf, she uses her skills to help authors develop their brands and spread the word about their ideas.

Abby KittenMarketing Associate, Greenleaf Book GroupAs Marketing Associate and Platform Development Coordinator at Greenleaf Book Group, Abby assists with client brand development, content strategies, project management, and social media, as well as manages mar-keting campaigns for authors. Abby graduated from The

University of Texas at Austin with a degree in Advertising and a minor in Business. She has ten years experience in account management, media buy-ing, product marketing, project management, and content marketing.

Scott McKainDistinction Expert & AuthorScott McKain is an  internationally known expert who helps organizations create distinction  in every phase of  business and instructs them to deliver an “Ulti-mate Customer Experience®.” His calling is business—his passion is platform presentations. He offers a unique

combination of vast speaking experience and new, cutting-edge information.In Create Distinction, an expanded and revised relaunch of Collapse of Dis-

tinction, McKain takes a revolutionary approach by showing how organiza-tions and individual professionals create differentiation in the marketplace. Follow Scott on Twitter @ScottMcKain.

Lorie MarreroAuthorCertified Professional Organizer®, Lorie Marrero is the bestselling author of The Clutter Diet: The Skinny on Organizing Your Home and Taking Control of Your Life and The Home Office Handbook: Rules of Thumb for Orga-nizing Your Time, Information, and Workspace. She is also

the creator of ClutterDiet.com, an innovative program allowing anyone to get expert help at an affordable price. Her organizing books and products are sold online and in stores nationwide. Lorie is a spokesperson for Goodwill Indus-tries International and has also served as a spokesperson for many other com-panies, including Staples, Brother, and Microsoft. She is a sought-after expert for national media and is a Contributing Editor for Woman’s Day magazine. She lives in Austin, Texas. Connect with Lorie on Twitter @ClutterDiet.

Elizabeth MarshallCo-founder, Bookbreakthrough.comElizabeth Marshall, co-founder of BookBreakthrough.com, is a business development and marketing strategist for thought leaders.

Over the years, she’s helped New York Times best-sell-ing and emerging authors alike to spread their message,

sell books, and impact their audiences. Through her innovative, virtual book tour series, she has worked with leading authors, such as Seth Godin, Dan Pink, Carol Roth, Les McKeown, Keith Ferrazzi, and former Starbucks presi-dent, Howard Behar. As a strategist, she has helped authors and messengers at every stage develop their ideas, platforms, and strategies to realize their publishing dreams.

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An author and speaker herself, Elizabeth co-wrote The Contrarian Effect with New York Times best-selling author Michael Port, which was named one of the Best Business Books of 2008 by the Amazon.com Editorial Board and by 1-800-CEO-Read.

She has a Bachelor of Music from Baylor University and a Master of Divinity degree from Yale University. Connect with Elizabeth on Twitter @LizMarshall.

Penny SansevieriFounder & CEO, Author Marketing Experts, Inc.Penny C. Sansevieri, Founder and CEO of Author Mar-keting Experts, Inc. (AME), is a best-selling author and internationally recognized book marketing and media-relations expert. She is an adjunct professor of self-publishing at NYU.

Penny’s company is one of the leaders in the publishing industry and has developed some of the most innovative social media/Internet book market-ing campaigns. She is the author of twelve books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.”

AME was the first book marketing and publicity firm to use Internet pro-motion to its full impact through The Virtual Author Tour™, which strategi-cally harnesses social networking sites, Twitter, blogs, book videos, and other relevant sites in order to push an author’s message into the online commu-nity. AME has had eleven recent books atop the bestseller lists, including those of the New York Times, USA Today, and the Wall Street Journal.

To learn more about Penny’s books or her promotional services, you can visit her web site at www.amarketingexpert.com and follower on her Twitter @Bookgal.

Brandy SavareseEditor, Greenleaf Book GroupBrandy Savarese comes to Greenleaf from university press publishing, with a particular focus on acquiring and developing books in the fine arts (especially photog-raphy, architecture, and humanities). To enhance her publishing knowledge, she has expanded her experience

in imprint and brand development and project-based fundraising. With a bachelor’s degree in Italian and art history from the University of Georgia and a master’s degree in architectural history from the University of Virginia, Brandy is at ease collaborating with authors on a wide variety of books.

Justine ScholfieldDevelopment Director, PubslushJustine Schofield is the development director of Pub-slush, a global a pre-publication platform that allows authors and publishers to raise funds, collect pre-orders, and market their upcoming book project.

A writer at heart, Justine has received her MFA in Cre-ative Writing from Lesley University. She has become a prominent voice in the publishing industry and an advocate for educating authors and publishers about crowdfunding. She has contributed to IBPA’s Independent magazine, Self-Publishers Monthly, Book Marketing Magazine, Business Banter, and many more online publications.

She tweets @pubslush.

Rusty SheltonFounder, Shelton InteractiveRusty Shelton first spoke at Harvard on the changing world of PR at the age of twenty-three.

Six years later, he founded Shelton Interactive, one of the publishing industry’s leading digital agencies, with a focus on starting conversations that matter and a com-

mitment to providing clients the best agency experience they will ever have.Shelton Interactive integrates social media, website development, digital

marketing, and publicity—services that authors and publishers normally hire

out to multiple agencies—under one roof, and has a strategic partnership with the nation’s leading business-book PR firm, Cave Henricks Communications.

Shelton Interactive heads up digital strategy for some of the biggest brands in the world, including Chicken Soup for the Soul, and has worked with companies like Amazon, IBM, and almost every leading publishing house to build platforms and launch big books. The company’s client list also includes numerous New York Times bestsellers, including Big Data, Take the Stairs, The One Thing, One Thousand Gifts, and Touchpoints, among many others.

A frequent speaker on the changing world of public relations, Rusty was chosen to speak at SXSW Interactive in 2012 on the topic of “Discoverabil-ity and the Future of PR.” In addition, he has been a faculty member at the Harvard Medical School Department of Continuing Education’s Publishing Course for the past eight years.

An avid Texas Longhorns fan, he sits on The University of Texas Exes PR Committee. He lives just west of Austin with his wife and two young sons.

Connect with Rusty on Twitter @RustyShelton.

Dan SmithCEO/Founter Smith PublicityIn 1997, Dan founded Smith Publicity from a tiny bed-room office with one client. The firm is now the lead-ing and largest book marketing firm in the publishing industry. Described as “fearless,” “relentless,” and “unorthodox,” with a dedication to making the public-

ity process enjoyable for authors, Smith Publicity is decidedly different from most book marketing agencies, and has been since its inception.

Dan has led, designed, supervised, and/or implemented more than 1,600 publicity and public relations campaigns, with clients from more than 15 nations. Clients include authors, publishers, attorneys, corporations, profes-sional experts, non-profits, and inventors.

Dan is personally responsible for 4,000 media placements on virtually every major television and radio show, as well as in top newspapers, magazines,

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and online outlets. He is widely considered one of the most persuasive and talented promotional writers in the industry and a savvy media pitching pro-fessional. Dan conducts presentations to writers groups, publishing organi-zations, and industry associations. Book Publicists of Southern California named him “Publicist of the Year.” Dan continually develops public relations and publicity and marketing strategies, including the “book as business card” concept featured in INC Magazine.

Prior to founding Smith Publicity, Dan wrote more than 1,000 ads for Radio-TV Interview Report (RTIR) and became an in-demand “hired gun” for public relations firms. He also worked for years in creative marketing, direct mail, and higher education, and founded the first-ever multi-college newspaper, Philly: 101, drawing national attention.

Dan earned a Bachelor of Arts in English and History at College Misericor-dia, graduating with Highest Literary Honors. He earned three prestigious literary awards and was selected to Lambda Iota Tau International Literary Honor Society. Dan also holds a Master of Public Administration degree. Connect with Dan on Twitter @SmithPublicity.

Sandy SmithPresident, Smith PublicitySandy is the president of Smith Publicity, Inc., an inter-national book marketing company dedicated to helping authors create awareness about their books through media coverage.

Smith Publicity has promoted more than 1,600 authors/publishers since 1997—from first-time, self-published projects to New York Times  best-selling titles. Sandy has overseen the direction of more than 1,300 book publicity campaigns with tens of thousands of media placements in television, radio, newspapers, magazines, and online outlets

worldwide. She works daily with authors on strategies to generate media attention for their titles. Sandy participates and speaks at book events around the world.

Sandy has more than twenty years of experience in marketing, commu-nications, and public relations. During her career, she has led, designed, and executed thousands of print ads, public relations strategies, direct mail campaigns, and videos for start-up businesses, Fortune 500 companies, individuals, authors/publishers, and non-profit organizations. Highlights of her publicity successes include placing clients on the Today Show, Parade Magazine (cover), the Wall Street Journal, Forbes, SELF Magazine and CNN.

She previously worked as Manager of Marketing Services for Thomson & Thomson, of the Thomson Reuters Corporation, where she planned and implemented more than 400 marketing, PR, and image development pro-grams. Sandy also worked for Advanced Computer Graphics in Boston, ser-vicing clients such as Reebok, researched and wrote articles for the National Association of Desktop Publishers, and worked for Ocean Spray. She has extensive experience in graphic design and website content development.

Sandy earned a Bachelor of Science in Art, and a Master of Business Administration from Northeastern University in Boston. Connect with Sandy on Twitter @SmithPublicity.

Stacy TetschnerCEO, National Speakers AssociationStacy Tetschner is the CEO of the National Speakers Association and has worked with the organization for nearly twenty-three years. He was instrumental in working with Greenleaf in publishing NSA’s books Paid to Speak and Speak More. Connect with Stacy on

Twitter @StacyTetschner.