Talent Insights Helps You

With more competitors now vying to capture the attention of the same people you’re trying to reach, and talent receiving more offers than ever before, it’s essential to cut through.

Talent Insights provides a unique view into talent - where they’re located, how they’re engaging with your brand, and what matters to them most - so you can develop campaigns and an employer brand strategy that attracts the best candidates.

+ Influence targeting

+ Assess audience engagement with your employer brand

+ Understand competitive influences

+ Inform budget allocation

+ Inform messaging

Enhance your Employer Brand Strategy with Talent Insights

E M P L O Y E R B R A N D I N G

Here are five ways to develop a data-driven employer brand strategy and effectively engage top talent:

Use the Talent Pool Report to understand your target talent pool. Where are they located? Where are they currently employed? What skills do they have? What is your gender distribution? In which industries do they work? How high is the demand for this talent?

LinkedIn Talent Insights in Action

1) Talent Pool Analysis

Select Talent Pool Report

See Overview or click in to Location, Company, Industry,

Education, or Skills tabs to dig deeper

“When we plan an employer branding campaign, we can’t rely on our gut feeling.

Talent Insights gave us the data we needed to build a sound recruitment strategy and

make an informed decision.”

Jakub Skalik, Talent Attraction & Lead Generation, Intel

View data on how target talent is engaging with your brand and jobs and responding to your InMails compared to peer companies.

2) Understand Baseline Engagement

Select Talent Pool Report

Select Employer Brand

Understand how specific talent engages

with your brand compared with peers

See where your target talent is currently employed and then take a deeper look at those companies’ attrition rates to find the most promising opportunities.

3) Deeper Competitive Analysis

Select Talent Pool Report

Sort by attritionSee companies employing this talent

Guide budget allocation, knowing where your target talent is located and investing where they’ll be most effectively reached.

4) Inform Targeting and Media Allocation

Discover what value propositions matter most to distinct talent segments to inform your messaging and positioning.

5) Optimize Messaging

Select Talent Pool Report

Select Location

Discover hidden gem markets where demand is more limited relative

to supply

Select Talent Pool Report

Select Employer Brand

Review the values most important to

your talent