Employer Brand · 2018-06-18 · Employer Branded Content Job ... The audit provides a...
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Transcript of Employer Brand · 2018-06-18 · Employer Branded Content Job ... The audit provides a...
Employer Brand Career Pages
ATS Job Portal
Micro Site
CRMReferral
Mobile Site
Social
Evolution of the Modern Day Career Site
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCNjnicijp8gCFYI6Pgod_-4HjA&url=http%3A%2F%2Fwww.oocities.org%2Fwolvesofdesire_programs%2F&bvm=bv.104317490,d.cWw&psig=AFQjCNHHuP7kY621ySla5-rQKavRggG93A&ust=1443995229016935 https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCNjnicijp8gCFYI6Pgod_-4HjA&url=http%3A%2F
%2Fwww.oocities.org%2Fwolvesofdesire_programs%2F&bvm=bv.104317490,d.cWw&psig=AFQjCNHHuP7kY621ySla5-rQKavRggG93A&ust=1443995229016935
Employer Branded Content Job Search on Applicant Tracking Systems
The Career Site Great Divide
5 TRM Candidate Experience Audit
What is a TRM Audit?A Talent Relationship Marketing (TRM) audit is a gap analysis of your company’s TRM experience from the perspective of your candidates.
The audit provides a comprehensive view of the talent journey from first touch to apply submission.
Conversion
6 TRM Candidate Experience Audit
TRM Experience EcosystemThere are three sections to the Talent Relationship Marketing experience ecosystem:
➡ Attraction➡ Engagement➡ Conversion
Browse Jobs About Us Wish List
Attraction
Engagement
7 TRM Candidate Experience Audit
TRM Experience EcosystemWithin each audit section, there are elements and components that are evaluated individually based on select criteria.
ATTRACTIONCAREER SITELanding Page Elements, Intuitiveness, Personalization, Multi-Device, Response Time
JOB DISTRIBUTIONJob Aggregators, Source Tracking & XML
SEOContent, Architecture, HTML, Trust, Social
JOB SEARCHType Ahead, Semantic, Faceted, Location
ENGAGEMENTJOB DESCRIPTIONMerits, Demerits, Language
CONTENTMedia Usage, Relevance, Content Curation & Display, Dynamic Content
EVP & BRANDINGAuthenticity / Transparency, Clear / Tailored Message, Visualization, Hiring Team Insights
FEEDBACKSurveys, Social Groups, Employee Review
CONVERSIONAPPLYForm Intuitiveness, Length of Apply, Returning Applicant Flow, User Support / Error Prevention, Social / Cloud Apply, Applicant Communication
8 TRM Candidate Experience Audit
ED NEWMANChief Evangelist
Connect with me: [email protected] @newmaed www.linkedin.com/in/newmaed/
Request Your Audit:https://www.phenompeople.com/audit
