Employees – The true source of competitive advantage in future

Inward collaboration

Planned execution Growth

Ankit ChopraIIM Lucknowpgp29356@iiml.ac.in

Ideators

Representatives of the brand

Increasing number of interactions with customers

Company Objective

• Customer centricity

• Stable growth in terms of uncertainty

• Innovation & expansion

• Decreasing risk amidst high competition

Products/services reach consumers through employees

Feedback through employeesCustomer

Expectations

• High service levels in less time

• Decreasing switching costs

• Unknown demands & increasing wants

• Premium service ready

Employees

Employees bridge the gap between company & customer expectations

Inward collaboration with employees – Satisfying basic needs, Increasing responsibility/focus areas & mapping opportunities on per employee basis

Inculcating risk taking cultureEg- Ideating rooms for brainstorming seesoins

A 360degree employee satisfaction model for optimum efficiency

Providing competitive services Improvising on situation Contribute to increasing brand loyalty for the

firm Motivated employees can help reduce

attrition costs for the company Forming a strong network among peers &

industry experts

Update employees skills Motivation is better than compensation More responsibilities to the employee Opportunities & feedback mechanism

Employees as source of revenue generation & reduction of costs

Future expectation from employees & their mode of contribution to the firm will increase manifold

To-do list for managers

Reactive system Proactive system

The new mantra to success Comprehend + Create+ Care =

Conquer

All stakeholders in an organization need a keen sense of vision to beat completion & employees

will play a major role in the same

THANK YOU!!!