I-WAN Media Sdn Bhd (1010059-U)

WELCOME!

Highlight and

review the

most important

policies

Finance basics

The industry

value chain

Value chain

game

Summary

10:43 AM

1

Pass out completed index cards & read your new card out

loud & then try to guess who wrote it.

The person that was guessed will say "yes" or "no"

depending on if it was their card or not.

Who wrote the note card can briefly explain their story

Only gets one guess. Everyone can reveal which card was

theirs.

Pass out an index card & don’t do anything with them until

given instructions.

Write down an interesting thing they have done. Don’t share

your answers with anyone.

Examples: "I ate bugs before", "I once drank a gallon of

milk", "I lived in seven different states". Something that

not everyone would already know about them.

Pass your index card to me.

Whodunit allows participants to learn interesting

facts about each other

10:43 AM

2

Try to accept others views….

or at least understand them!

Listen to others

Don’t put other people down

Respect Confidentiality & Trust

Show Respect

Don’t Interrupt others

Try to accept others views

Classroom Procedures and General Information

The Bathrooms are where

The Break Refreshments include:

The Room for Lunch is where

Lunch menu

A vegetarian option is offered

Smartphones on off

Please don’t email or text during course

10:43 AM

3

Learners to not only get focused on the day’s

training but also to get everyone moving from the

start & meeting each other as they do so

Individual Exercise (15 mins)

There are 4 flipcharts around the room

What are you leaving behind to be here today?

What do you want to take away from today?

What are you offering to the group today?

How would we like to work together today?

Visit each in turn & add your comments

10:43 AM

4

15 minutes

End

Company vision“We put clients in our soul,

internalize their

expectation, deliver the

results and make

them smile.”

10:43 AM

5

About

Us

I-WAN Media is appointed to manage advertisement

space solely and exclusively by e-Pay (M) Sdn Bhd, a

single largest electronic payment terminals operator in

Malaysia. The services offered by e-Pay is available over

more than 12,000 terminals and at 20,000 touch points

nationwide. These advertisement space will be viewed by

15 million people monthly and the only platform of such

nature in Malaysia.

I-WAN Media via its special media technology platform -

softpink* have been selected as the top 5 entrants for Asia

Pacific Information and Communication Technology Award

2014 (APICTA 2014).

I-WAN Media is an innovative and technology based

company that involves in the business of integrated media

management and services.

The services includes those of space on print, interactive

platform, digital outdoor media, web-based medium,

telecommunication contents and platforms, digital media,

consumer receipts and event management including trade

marketing supports.

_______ _________

10:43 AM

6

Dato’ Ishak Mohd Ishtiaq, Chief

Executive Officer

ADMIN & HR

Siti Salwa binti Mohamad Nor,

Executive Administration &

Talent

Mohd Azman bin Mohamed

Mustafa, Driver & Despatch

CREATIVE

Nur Sajaratul Aishah binti

Zainudin, Executive Creative

& Media

Nik Ahmad Rafsan bin Nik Roslan,

Executive, Creative & Sales

Zulhusni bin Mohamad Nawawy, Executive, Creative

SALE & MARKETING

Farah Hanum binti Mohamad

Hasnan, Executive, Sales &

Marketing

PAGhazali Md. Noor, Training Specialist

& Consultant

Who’s who

10:43 AM

7

Voice of the Customer

(VOC)

CustomerVoice of the

CustomerKey Customer Issue(s)

Critical

Customer

Requirement

Who is the Customer?What does the customer want

from us?

We need to identify the issue(s) that

prevent us from satisfying our customers.

We should summarize key issues and translate them

into specific and measurable requirements

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Enter Key Slide Take Away (Key Point) Here

International Standards for Lean Six Sigma (ISLSS)

Voice of the Customer is Getting Louder Video by the PEX Network

10:43 AM

8

Take your simple process flow diagram and use it to

build a SIPOC diagram

10:43 AM

9

Use the post-it as simple flow chart symbols

Hang as rectangle for a Process Step and turn 45 degrees

to act as a Process Decision point

Draw lines showing the flow

Decision points should always have at least 2 lines coming

from it

Use different color post-its to represent different aspects

such as, value added and non-value added

NOTE: If you don’t have different colors, use a

colored marker and draw a box around the post-it

examples:

Process

Step

(Verb)

Process

Decision?

(Ask a

Question)

Non-Value

Added Step

Step

Needing

Follow-up

I.T. System

Steps to create a brown (kraft) paper

10:43 AM

10

Suppliers Inputs Process Outputs Customers

Delivered invoice Delivered receipt

Billing Dept. staff Customer database Shipping information Order information

Billing Process

Input Metrics Process Metrics Output Metrics

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Quality

Speed

Cost

Supplier #1 Supplier #2 Supplier #3

Customer #1 Customer #2

Enter Key Slide Take Away (Key Point) Here

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International Standards for Lean Six Sigma (ISLSS)

SIPOC Training Video by New Horizons

SIPOC chart

10:43 AM

11

27-May-16

10

:4

3 A

M

27-May-16

Core

Values

Vision

Hig

hlig

ht a

nd

revie

w th

e m

ost

im

po

rta

nt p

olic

ies

Delivering the best ideas & marketing strategies with

innovative and commercial edge; with clients’ satisfactory

on top of our mind in delivering these qualities :

Client – centric

High creativity

Strategic Media Buying

End to end marketing communication solution

To be the best strategic integrated marketing

communications company that adds value to clients,

delivering innovative edge in marketing solutions and with

high creativity works.

_____

______

_____

10:43 AM

Benefits

Working hours Probation & confirmation/ Termination

Salary/ EPF/ Socso/ Zakat/ Tax

Public holidays/ Leaves Medical benefits Code of conduct & discipline

10:43 AM

14

General duties of

employees at work

to take reasonable care for the safety & health of himself

& of other persons who may be affected by his acts or

omissions at work;

to co-operate with his employer or any other person in

the discharge of any duty or requirement imposed on the

employer or that other person by this Act or any

regulation made thereunder;

to wear or use at all times any protective equipment or

clothing provided by the employer for the purpose of

preventing risks to his safety & health; &

to comply with any instruction or measure on

occupational safety & health instituted by his employer or

any other person by or under this Act or any regulation

made thereunder.

1. The provision & maintenance of plant & systems of

work that are, so far as is practicable, safe & without risks

to health;

2. The making of arrangements for ensuring, so far as is

practicable, safety & absence of risks to health in

connection with the use or operation, handling, storage &

transport of plant & substances;

3. The provision of such information, instruction, training &

supervision as is necessary to ensure, so far as is

practicable, the safety & health at work of his employees;

4. So far as is practicable, as regards & place of work under

the control of the employer or self-employed person, the

maintenance of it in a condition that is safe & without risks

to health & the provision & maintenance of the means of

access to & egress from it that are safe & without such

risks;

5. The provision & maintenance of a working environment for

his employees that is, so far as is practicable, safe,

without risks to health, & adequate as regards facilities for

their welfare at work.

General duties of

employers & self-

employed persons to

their employees

10:43 AM

15

The Employment Act

1955

The Children & Young

Persons (Employment)

Act 1966

Enforced by the Labour Department

Sets minimum labour standards for workers & seek to

protect them from exploitation

Apply to Peninsular Malaysia & the Federal Territory of

Labuan only

The employees in East Malaysia is covered under

The Sabah & Sarawak Labour Ordinances

Covers

Employees in the private sector earning not more

than RM1500 per month

those who work as manual labors, supervise

manual labors, operate or maintain machines

Areas covered

Contracts of service,

Payment of wages,

Employment of women,

Working hours & holidays,

Registers, returns, complaints & inquiries

To prevent the exploitation of child labour

1. Under 14 yrs.. – only light work in family’s business

2. 14-16 yrs..

In light work that does not involve the use of machinery; &

A maximum of 7 hrs.. per day

May not work between 8pm – 6am

10:43 AM

16

The Wages Council Act

1947

The Employment

(Restriction) Act 1968

Non-Malaysian citizens are required to obtain a valid work

permit before they can be employed locally.

Enforced by the Labour Department

Employees are not organized into unions

Covers 4 sectors

Shop assistants

Hotel & catering industry workers

Port of Penang stevedores

Cinema workers

10:43 AM

17

Working Hours &

Holidays

Rest day

Every employee shall be allowed in each week a rest day

of one whole day

Hours of work

an employee shall not be required under his contract of

service to work:

more than 5 consecutive hours without a period

of leisure of not less than 30 minutes duration;

more than 8 hours in one day;

in excess of a spread over period of 10 hours in

one day;

more than 48 hours in one week

Working on.. Pay rate Overtime Pay

Work day Normal rate 1.5 x normal rate

Rest day

1 x normal rate (for < ½ his

normal hours of work )

2 x normal rate (for > ½ his

normal hours of work )

Public holidays 2 x normal rate 3 x normal rate

Years of Service Public Holidays Annual Leave Medical Leave

< 2 YEARS10 days including:

the National Day8 days 14 days*

2 – 5 YEARS the Birthday of the Yang di-Pertuan Agong 12 days 18 days*

> 5 YEARSthe Birthday of the Ruler or the Yang di-Pertua Negeri

the Workers' Day 16 days 22 days*

* 60 days if

hospitalized

Holidays, Annual Leave &

Sick Leave

10:43 AM

18

The Factories &

Machinery Act 1967

Administered by the Trade Unions Department

Permitting workers to form & join trade unions provided

these are registered organisations

Provides:

The procedures for applying for registration, the use of

union funds, the rights & liabilities of unions, & other

matters relating to the constitution of unions

Gives protection in terms of health & safety for all workers

working in factories regardless of sex

The jurisdiction of the act covers all factories

____ & ____

The Trade Unions Act

1959

10:43 AM

19

Human Resources Development Bhd Act 2001

Currently, the categories of employers covered under the

Act are as follows

Employers with 50 employees & above in the

manufacturing sector

Employers with 10 to 49 employees & a paid-up

capital of RM2.5 million & above in the

manufacturing sector

To ensure employers conduct training for their workers so

as to upgrade their skills & abilities

Enforced in January 1993

Led to the establishment of the Human Resources

Development Fund (HRDF)

Administered by the Human Resources Development

Council (HRDC).

Employers with 10 employees & above in 20 selected industries in the services sector, namely, the hotel industry, tour

operating business (in-bound tour only), shipping, air transport, telecommunication, computer services, advertising, postal &

courier services & freight forwarding (w.e.f. 1 January 1995); private higher education, training & the energy sector (w.e.f. 17

February 2000); & direct selling, port services, engineering support & maintenance services, research & development,

warehousing services, security services, private hospital services & hypermarkets, supermarkets & departmental stores. For

hypermarkets, supermarkets & departmental stores, only employers with 50 employees & above are required to register.

Employers in the manufacturing sector with 10 to 49 employees & a paid-up capital of less than RM2.5 million are given

the option to register with PSMB.

10:43 AM

20

Companies that employ 50 employees & above

(Effective from 1 January 1993)

1% of employees' monthly wages

Companies that employ less than 50 to a minimum of 10 employees,

with a paid-up capital of RM2.5 million or more

(Effective from 1 January 1995)

1% of employees' monthly wages

Companies that employ less than 50 to a minimum of 10 employees,

with a paid-up capital of less than RM2.5 million are given the option to

register with PSMB.

(Effective from 2 August 1996)

0.5% of employees' monthly wages

Manufacturing companies contribute as follows:

10:43 AM

21

The Employees Provident Fund Act 1991

Those who are exempted from making the compulsory

contribution are

Employees or workers holding

Employment Pass or expatriates holding

Visit Pass (Temporary

Employment) whose monthly wages is not

less than RM2,500

Thai workers who enter Malaysia with a Territorial

Pass

Seamen

Foreign domestic maids

Self-employed persons

Out-workers who do cleaning & alteration repair

works

Persons detained in custody, in prison, Henry

Gurney School & mental hospital

Pensioners

Administered by the Employees Provident Fund Board

To ensure workers have funds available on their retirement

Covers:

All employees in Malaysia (16 years old &

above)

Before 1 August 1998: Expatriates & foreign

workers are not required to contribute (but can

choose to contribute)

After 1 August 1998: Expatriates & foreign workers

earning less than RM2,500 are required to

contribute.

10:43 AM

22

% of contribution

Employer Employee

All employees except expatriates & foreign workers 12 11

Expatriates & foreign workers (except for those excluded) RM5/per person 11

Contributions

Members’ Account: 3 separate accounts

1. Account 1 (60%): for pension

2. Account 2 (30%): for purchase of house & computer

3. Account 3 (10%): for medical costs

10:43 AM

23

The Employees Social Security Act 1969

Nevertheless, SOCSO does not cover the following

categories of persons :

A person whose wages exceed RM3,000 a month

& has never been covered before.

Government employees.

Domestic servants employed to work in a private

dwelling house which includes a cook, gardeners,

house servants, watchman, washer woman &

driver.

Employees who have attained the age of 55 only

for purposes of invalidity but if they continue to

work they should be covered under the

Employment Injuries Scheme.

Self-employed persons.

Foreign workers.

Enforced by the Social Security Organisation

To provide protection to workers who may be involved in an

accident at work or who contract some occupational

disease

For employees in the private sector who earns less than

RM3000 per month

An employee must be registered with the SOCSO

irrespective of the age.

The principle “once in, always in”

10:43 AM

24

An insured person or dependents will be entitled to

the following benefits:

SOCSO provides coverage to eligible employees through 2

schemes namely

Employment Injury Insurance Scheme

Invalidity Pension Scheme.

These schemes are classified into 2 categories :

1. First Category - Employment Injury Insurance

Scheme & Invalidity Pension Scheme. The

contribution payment is made by both the employer

& employee

2. Second Category - Employment Injury Insurance

Scheme Only. The contribution is paid by the

employer only. An employee who is not eligible for

coverage under the Invalidity Pension Scheme is

protected under this category.

These schemes provide the benefits of invalidity pension,

invalidity grant, survivors pension, rehabilitation, funeral

benefit, constant attendance allowance & educational loan.

1. Periodical payments in the case of invalidity

2. Periodical payments in the case of disablement

suffered as a result of an employment injury

3. Periodical payments to the dependents of an

insured person who dies as a result of an

employment injury

4. Payments for funeral benefit or expense on the

death of an insured person as a result of an

employment injury

5. Periodical payments to an insured person who is in

receipt of invalidity pension or disablement benefit

& is so severely incapacitated or disabled as to

require the personal attendance of another person

6. Medical treatments for the attendance on insured

persons suffering from disablement

7. Periodical payments to dependents of an insured

person who dies while in receipt of invalidity

pension

10:43 AM

25

The Workman’s

Compensation Act

Applied to the following sectors

Manufacturing

Mining & Quarrying

Construction

Agriculture, Forestry & Fishing

Utilities:

Electricity;

Gas;

Water; &

Sanitary Services

Transport, Storage & Communication

Wholesale & Retail Trades

Hotel & Restaurants

Finance, Insurance, Real Estate & Business Services

Public Services & Statutory Authorities

The Occupational Safety

& Health Act 1994

Enforced by the Labour Department

To provide compensation to workers who have accidents

at work or who contract employment-related diseases.

Covers:

Foreign workers earning less than RM 900 per

month

Employers must take out an insurance policy to cover

liability under the act.Gazetted on the 25 February 1994 by the Malaysian

Parliament.

Enforced by the Department of Occupational Safety & Health

To ensure safety at the workplace

1. Carry out inspections at workplaces

2. Organize promotional activities

3. Assist government departments with technical

expertise

4. Carry out activities aimed at improving safety &

health

___

10:43 AM

26

Protects the legitimate rights of employers & workmen or employees & their trade unions.

Provides the procedure relating to submissions of claims for recognition & scope & representation of trade

union & collective bargaining.

Does not allow matters relating to promotion, recruitment, dismissal, transfer, retrenchment, reinstatement & allocation

of duties & prohibition of strikes & lockouts over any of these matters to be included in the proposal for collective

bargaining.

Provides for speedy & just settlement of trade disputes by conciliation or arbitration where direct negotiation fails.

Provides the power to the ministry of human resources to intervene & to refer at any stage any trade dispute to the

industrial court for arbitration.

The Industrial Relations Act 1967

10:43 AM

27

Performance reviews techniques

– Red Light, Yellow Light, Green Light Strategy

1. Review all relevant information & data on performance

2. Document feedback on strengths & areas for

improvement

3. Complete ratings for the review period

4. Create SMART objectives for next review period

5. Prepare for feedback session with employee

6. Communicate your expectations for improvement

(verbally and in writing)

7. Encourage employee to commit to resources you will

provide to help achieve success

RED (20) – YELLOW (60) – GREEN (20)

Red – Below-average contribution

Yellow – Average contribution

Green – Top contribution

_

____

_____

10:43 AM

28

Planning & Goal

Setting

Business objectives

cascade down each level

all the way to individual

contributors – so that

everyone has meaningful

goals aligned with

the strategy.

Feedback & Coaching

Feedback is information

about behavior that helps

employees understand their

effectiveness in meeting goals.

Coaching is manager input

& guidance to help employees

Improve performance.

Performance Review

Performance is evaluated for

achievement of goals &

demonstrated behaviors.

Successful reviews

are the result of good

communication between manager

& employee throughout the

performance period. Goals

are defined & coaching for

improvement is provided.

_____

Performance management process

10:43 AM

29

Company handbook

Other policy documents

Contact name/ phone for each area

Other resources

10:43 AM

30

27-May-16

10

:4

3 A

M

27-May-16

To play these exciting PlayStation

games

we need a play station 1st

!

“Getting Started With Finance”

(In Less Then 5 Minutes!)

That’s how much we need

Let’s see how much we have

Play Stations Cost Money

10:43 AM

27-May-16

Nothing Left From My Pocket Money

Can We Buy This From Our Pocket

Money?

10:43 AM

27-May-16

600 Bucks. Not Bad!

Wait!

The Piggy Bank Has Some

Money!!

10:43 AM

27-May-16

Still not Enough !

600 Bucks

+ =1100

600 Bucks From The Piggy Bank &

500 Bucks From Dad

That’s A Cool 1100 Bucks!.

500 Bucks.

That’s

what Dad

can spare.

Need To Ask Dad (Better Still Mom) For

A Loan

10:43 AM

27-May-16

?Now What ?

Where do we get that?

99 Bucks Short

Tommy !

His Piggy Bank’s Bursting

If Tommy Can Put In 99 Bucks

He Can Share The PlayStation

10:43 AM

27-May-16

Tommy’s IN !

My New Partner..

I Need 99 Bucks

But Tommy Wants To Be An

Equal Partner

I Put In 600 Bucks

And Here’s His 600 Bucks!

10:43 AM

27-May-16

More than enough money

to buy the PlayStation

+

= RM1700From Tommy

RM600

Let’s Do Some Quick Math

Piggy Bank

RM600

From Dad

RM500

+

10:43 AM

27-May-16

The PlayStation Only

Costs RM1199

Money Left Over RM501

That’s the name for

Where the money came from

(also known as SOURCE)

Liability

Let’s Talk Money Language

10:43 AM

27-May-16

Money that you put in is

Owner’s Capital

*

When you have a Partner (like Tommy) that’s

Shareholders Capital

*

Loan from Mom or Dad known as

Loans

Like Any Language

Money Language Also Has A

Vocabulary

10:43 AM

27-May-16

ASSETS

OR

Where the Money went

(also known as Application of Funds)

Time

For Some More Money Language

Lets Play With The

Games

That Came With The

PlayStation

Where the Money went

Let’s Go Get That

PlayStation And

Hook It Up

10:43 AM

27-May-16

Money That’s Left Over Is Also An

Asset

(Known As Cash Balance)

A statement Balancing

Where the money came from

with

Where the Money went

Is called a Balance Sheet

Back To The

Money Language

10:43 AM

27-May-16

Our very 1st balance sheet

Total RM1700 Total RM1700

OPENING BALANCE SHEET

Assets

(Where the

Money went)

PlayStation

RM1199

Cash Balance

RM501

(Money Left

Over)

Shareholders Capital

ME RM600

Tommy RM600

Liabilities

(Where the Money came

from)

Loans

Dad RM500

10:43 AM

27-May-16

Fin

an

ce

b

asic

s:

Th

e b

otto

m lin

e

You need to make profit:

To maintain and repair

To develop and expand (and/or to line the shareholders

pockets)

Revenues

Costs

-

Price

Volume

x

Fixed

Variable

+

Sell it for more

Sell more of it

Buildings, Salaries

Materials, Cost of Sales

Profit

Reduce costs

10:43 AM

R.O.R

R.O.A

R.O.I

R.O.E

%

Current assets RM

Less: current liabilities RM

Net working capital RM

Equity %

Assets

Debt %

Revenue

Working capital

Non-current assets

Profit for the year

Efficiency

Liquidity

Growth

Stability

(Incubation)

(Total insolvency: debt is out of proportion)

(Financial insolvency = inaction)

(Cash shortage: must rely on credit)

The 4 financial objectives

10:43 AM

45

CLOSING BALANCE SHEET

SHARE

HOLDERS

EQUITY

Investing decisions

Operating decisions

Financing decisions

Statement of Financial Position

Managers

CEO/CFO/Treasurer

Managers

Service

Outbound

Logistics

Ops

Inbound

Logistics

Marketing

&

Sales

Service

ASSETS

Fixed Assets

Working

Capital

LIABILITIES

OPENING BALANCE SHEET

ASSETS

Fixed Assets

Working

Capital

SHARE

HOLDERS

EQUITY

LIABILITIES

Retained

Earnings

Firm

Infrastructure

Technology

Development

HRM

Procurement

Types of business decisions

10:43 AM

46

An asset is an item owned by a business which it intends to convert into cash (a current

asset such as debtors and stocks) or to generate sales and hence profits (a fixed asset

such as premises, plant and vehicles).

Are the funds provided to the business i.e.. what it "owes". In some situations this would

include "Owners Funds" since the company owes the share capital and retained profits to

the owners of the business but it is customary to include only Long Term Loans and

Current Liabilities.

The big terms – Assets

OPENING BALANCE SHEET

FIXED ASSETS

Land & Buildings

Equipment

Vehicles

Patents

CURRENT ASSETS

Stocks

Debtors

Cash

LONG TERM LOANS

(Owners’ Funds wiped out by

operating losses or asset

devaluations )

CURRENT LIABILITIES

Creditors

Overdraft

_____

Liabilities

10:43 AM

47

Means rights and in finance refers to the rights of the owners to the surplus of assets over liabilities i.e.. the Net Worth of the

business aka Owners’ Funds.

Capital employed is the total long term funding in a business i.e.. the owners' funds + long term liabilities.

Capital EmployedThe big terms –

Equity

OPENING BALANCE SHEET

FIXED ASSETS

Land & Buildings

Equipment

Vehicles

Patents

CURRENT ASSETS

Stocks

Debtors

Cash

OWNERS FUNDS

Share Capital

Retained Profits

LONG TERM LOANS

(Owners’ Funds wiped out by

operating losses or asset

devaluations )

CURRENT LIABILITIES

Creditors

Overdraft

10:43 AM

48

The big terms –

Working Capital

A business is insolvent when it is unable to satisfy creditors

or discharge liabilities, either because liabilities exceed

assets and owners funds….

This is the same as "Net Current Assets" i.e.. it is the

difference between current assets and current

liabilities.

OPENING BALANCE SHEET

FIXED ASSETS

Land & Buildings

Equipment

Vehicles

Patents

CURRENT ASSETS

Stocks

Debtors

Cash

OWNERS FUNDS

Share Capital

Retained Profits

LONG TERM LOANS

(Owners’ Funds wiped out by

operating losses or asset

devaluations )

CURRENT LIABILITIES

Creditors

Overdraft

Insolvent

10:43 AM

49

The big terms – Liquidity

Fixed Costs: These are

costs such as salaries and

rent which do not

automatically change as

volume

increases/decreases. They

change abruptly in a steps-

of-stairs pattern when their

capacity is reached.

Variable costs change in

direct proportion to

changes in sales volume.

Materials which have to be

included in every unit sold

would be a good example.

Is the ability of a

business to meet its

day-to-day

obligations and

determined by the

adequacy of current

assets to cover

current liabilities

(i.e.. working

capital).

OPENING BALANCE SHEETCURRENT ASSETS

Stocks

Debtors

Cash

CURRENT LIABILITIES

Creditors

Overdraft

R

M

Increasing volume of output

Sales

Variable

Costs Fixed

Costs

Fixed and variable costs

10:43 AM

50

Capital expenditure refers to "material" (significant

relative to the scale of the business) expenditure on

fixed assets. Such expenditure will not be charged in full to

the profit and loss account in the period that it is made but

will be phased or "written off" over the anticipated useful

life of the asset in the form of a depreciation charge. This

conforms to the principle of "true and fair" and avoids

misleading distortions to profit from one period to the next.

Revenue expenditure is repetitive expenditure on day to

day items such as wages, goods for resale and overheads.

The test is that the benefit of the expenditure will be used in

the current accounting period as opposed to capital

expenditure which creates benefits for a number of

accounting periods.

_____ ______

____ ___ ___ ____

_____ ______

_____ ______

The big terms

– Capital vs Revenue Expenditure

10:43 AM

51

Item Profit Cash

Capital expenditure N/A In full at time of payment

DepreciationCharged over the life of

the asset

N/A

Credit sales In period invoiced May be outstanding at the end of the period

Credit Purchases In period incurred May be outstanding at the end of the period

GSTN/A Added to sales and purchases and balance

to or from Hasil

New Capital in N/A In full at time of receipt

Capital Grants

Credited over an

appropriate period (like

reverse depreciation)

In full at time of receipt

Loan payments Interest amount only Interest and Principal

Why profit is not the same as cash

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27-May-16

CASH FLOW STATEMENT

PROFIT & LOSS

STATEMENT

REVENUE

OPENING BALANCE SHEET

ASSETS

Fixed Assets

Working

Capital

Overheads

payments

(Daily,

weekly,

monthly)

CLOSING BALANCE SHEET

Service

Firm

Infrastructure

HRM

Technology

Development

Outbound

Logistics

Ops

Inbound

Logistics

Marketing

&

Sales Service

Procurement

Cash in hand increases

Capital Drawings

SHARE

HOLDERS

EQUITY

LIABILITIES

Retained

Earnings

ASSETS

Fixed Assets

Working

Capital

SHARE

HOLDERS

EQUITY

LIABILITIES

Net Profit

Expenses

Cash outflow

(Costs of production)

Cash inflow

(Revenue from Sales)

10:43 AM

27-May-16

10

:4

3 A

M

27-May-16

Th

e in

du

stry va

lu

e ch

ain

o

r va

lu

e

syste

m

The value chain of the business unit is

only one part of a larger set of value-

adding activities in an industry—

10:43 AM

27-May-16

Our

Clients

Operating activities—those that enable it to fulfill its role in the industry value chain and hence satisfy its customers, who

see the direct effects of how well those activities are carried out. Not only must each activity be performed well, they must

also link together effectively if the overall business performance is to be optimized

Service activities—those which are necessary to control and develop the business over time and thereby add value

indirectly—the value being realized through the success of the primary activities

Type of business activity

Service

Firm

Infrastructure

HRM

Technology

Development

Outbound

Logistics

Ops

Inbound

Logistics

Marketing

&

Sales Service

Procurement

10:43 AM

57

Service

Firm

Infrastructure

HRM

Technology

Development

Outbound

Logistics

Ops

Inbound

Logistics

Marketing

&

Sales Service

Procurement

The traditional value

chain model

transforming the inputs into the products or services

required by the customers. This involves bringing the

resources and materials together to make the

‘product’ (e.g. a car) or provide the service (e.g. a

banking current account)

Inbound logistics—obtaining, receiving, storing and

provisioning the key inputs and resources in the right

quality and quantity to the business. This may include

recruiting staff as well as buying materials,

components and services and dealing with

subcontractors and acquiring equipment

_____ __ ______

Operations

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58

Service

Firm

Infrastructure

HRM

Technology

Development

Outbound

Logistics

Ops

Inbound

Logistics

Marketing

&

Sales Service

Procurement

Providing ways in which the customers and consumers are

aware of the product or service and how they can obtain it,

including how to induce them to buy or use the product

or service. This would apply to a new car model, or a bank

account, but also to cancer screening in the Health Service,

for instance.

Outbound logistics

Distributing the products to the customers either direct to the

consumer or to the appropriate channel of distribution, so that

the customer can obtain the product or service and pay for it

appropriately (e.g. a car could go via a dealer to the customer,

although it is possible for the customer to buy direct from the

manufacturer and have the car delivered from the factory; or

the delivery of cash to a bank customer via an Automatic Telling

Machine (ATM) installed in a grocery retailer).

_ _ _

Sales and marketing

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59

Service

Firm

Infrastructure

HRM

Technology

Development

Outbound

Logistics

Ops

Inbound

Logistics

Marketing

&

Sales Service

Procurement

Adding further value by ensuring the customer gets full benefit or value from the product once purchased (e.g. car warranty,

or information on how to use a bank account to avoid unnecessary charges).

Services

10:43 AM

60

I-WAN Media Sdn Bhd (1010059-U)

Company

policies

Finance

basics

The

industry

value chain

Value

chain game

Summary

WELCOME!

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27-May-16

Va

lu

e ch

ain

g

am

e

Instructions

To play the game, you will need the following:

A board with enough pieces for all players.

One envelope for each player. Each player will store his/her

money and Property Title Deed cards in this envelope and

leave it in the room each day.

10:43 AM

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10

:4

3 A

M

27-May-16

Su

mm

ary

Discuss the topics covered.

Reiterate your welcome.

Remind the participants to submit paperwork.

Wrap up the orientation session.

10:43 AM

Nike

Weiden KennedyWeiden KennedyiCrossing

MediaBank

ComscoreMediaMathAtlasKenshooOmniture

Visual IQ

Pointroll

Experian

AppNexus

IGN Tumri DoubleVerify Covario

EvidonTrustMetricsTurnQuantcast

Casale Millenial Media Audience Science Collective

FreeWheelFat TailYieldExPubmatic

ADTECH

Operative

Wall Street Journal

BlueKai

Example Companies

Publishers

Publisher

Company

Advertiser

PC / Mobile Device

Audience (Consumers)

Media Sales

Marketing Department

Media Agency (incl. Trading Desks)

Sell Side Ad Server (Publisher Ad Server)

Agency “housekeeping” systems (ERP, Bill/Pay, Accounting, Etc…) <generally IT and IT

Vendors>

Sell Side Platform

(SSP)

Sales Workflow Tools (plus Ad Operations)

SEM Agency Creative Agency

SEM ToolsWeb AnalyticsBuy Side Ad

ServerDSP

Research /

Planning

Agency

Yield ManagementPrivate

Exchanges

Media AnalyticsEmerging Media

Vendor(s)

Self Service

Sales

Content

Aggregators

Attribution

Vendors

Verification

ComplianceBrand Safety

Ad Exchanges

Creative

Optimization

Ad NetworkTargeted

NetworkAMPMobile Network

Vertical Ad

Network

Data Suppliers

Advertiser Data

Platforms (DMPs)

Data Aggregators

Re-targetersRich Media

Vendors

Media Management Systems

Advertising Ecosystem

Publishing / Marketing Ecosystem

10:43 AM

65

27-May-16

How to write an advertising proposal

Advertising proposals are written by advertising consultants

for prospective clients.

They lay out an advertising campaign plan, including

audience, strategies and cost of the campaign.

The advertising proposal gives clients an outline of what to

expect from the advertising campaign and details the scope

of the work.

Clients might accept the advertising proposal or respond

with questions or comments about things to change.

Do Now

You work for a marketing agency and are looking for

business. You would like to create a new campaign for a

specific company. How would you convince them that you

are the person for the job? What would you include in your

proposal?

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67

Prepare your proposal by reviewing the client’s mission carefully and carrying out research to build your understanding of

the client’s markets, products and challenges.

Develop your strategy for the campaign and assess the strengths and weaknesses of your proposal before committing it to

paper.

Step one: prepare and organize

10:43 AM

68

Step two: cover and title page

Design a cover page for the advertising proposal

Include:

Title of the document

Name or Business name

Business logo and Date

Contact Information

10:43 AM

69

Step three: company overview

Company Overview page

Include:

Brief introduction of the company

When it was established

The vision and mission of the company

10:43 AM

70

Step four: advertising concept

Advertising Concept page

Include:

Introduce the type of advertising mechanisms you hope to

utilize.

Give a brief explanation of each form of advertising.

10:43 AM

71

Step five: the proposal

The Proposal pageInclude:

What do you propose?

Where will you choose to display your advertisement?

What types of advertising will you use?

What are your target markets and how do you wish to reach

them?

10:43 AM

72

Step six: advantages and profitability

Advantages and Profitability page

Include:

Convince the reader why he should approve your form of

advertising.

How profitable is your advertising mechanism?

Here you will need to show facts and figures.

How will your advertising and marketing increase sales for

the company?

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73

Step seven: conclusion

Conclusion page

Include:

Tell the company why they should choose you as their

advertiser.

10:43 AM

74

Begin your proposal be researching your company/business, and start brainstorming your ideas for a new advertising

campaign that will entice youth to your business partner!

When you have a solid marketing idea, begin writing your advertising proposal. Use the “How to Write an Advertising

Proposal” handout while organizing your writing assignment.

Your task

10:43 AM

75

1st

Quarter 2nd

Quarter 3rd

Quarter 4th

Quarter

Goals

Product Introduction

Cost reduction

Planning

Marketin

gR

&

D

Introduction of New feature

Project Title or Product Name Agile roadmap

10:43 AM

76

Point out and explain any forms needing immediate action.

Give deadlines for completing new employee paperwork.

Required paperwork

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77

“ We put clients in our soul, internalize their expectation,

deliver the results and make them smile ”

Summary

We are a wholly-owned Bumiputra company. We put innovation as edge to all integrated marketing &

communication solutions for all our clients. We leverage on the company’s core values and always put our

clients’ satisfaction on top of our mind, in what ever we do.

What make us different from others?

_ __ , ___

___ ___

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Each participant is handed pieces of paper

Each paper has the name of other participants

Each participant has to write “ I am glad I met XXX

because…….”

The pieces of paper are distributed to the appropriate

people & read when they get home

CLOSING

GAMES

10:43 AM

Highlight and

review the

most important

policies

Finance basics

The industry

value chain

Value chain

game

Summary

80

27-May-16

10

:4

3 A

M

What I have learnt

_______________________________________________

_______________________________________________

_______________________________________________

_______________________________________________

_______________________________________________

_______________________________________________

_______________________________________________

3 things you have learnt today

2 things you are not sure about

1 way you can link what you have done today to your work

place

Write Down

Wrap up

10:43 AM

82

Learn Unlearn Relearn Evaluation

Please rate the following aspects of the course

excellent good not good poor

1. Organisation & domestics

2. Content

3. Notes

4. Presentation

5. Overall enjoyment

Other topics of interest

Course Date Name

10:43 AM