Employee Communications in Behavorial Health

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Phone: 615.627.2200 Email: [email protected] Web: www.parthenonpub.com 102 Woodmont Boulevard Suite 450 Nashville, Tennessee 37205 Employee Communications for the Mental Health Marketing Conference

Transcript of Employee Communications in Behavorial Health

Phone: 615.627.2200Email: [email protected]: www.parthenonpub.com

102 Woodmont BoulevardSuite 450

Nashville, Tennessee 37205

Employee Communications for the Mental Health Marketing Conference

NAME OF CLIENTPARTHENON’S EMPLOYEE COMMUNICATIONS EXPERIENCE

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Full Service Content Marketing Agency

NAME OF CLIENTPARTHENON PUBLISHING

of Tennessee

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Spring_____2015

HCA’s urgent care, surgery centers and freestanding ERs create more

patient-centered care

Access to care

TM

PARTHENON PUBLISHING

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Why do Employee Communications Matter?

• The majority of employees are disengaged (70%)

• Employees want open communication (85% unsatisifed with quality of communication in their workplace)

• 50% of employees are posting messages, pictures or videos in social media about their work, and a third of them are doing so without any encouragement from their employer. 16% have posted something negative about employer

Sources: Galllup, 15Five, Weber Shandwick Employee Rising Study

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Goals of Employee Communications

• Communicate the company’s strategy and direction

• Promote a set of corporate values

• Create alignment within the workforce for the company’s strategy

• Improve execution of that strategy

• Create a more unified and loyal workforce

• Explain to (often dispersed) employees why it is good to be part of the parent organization

Perform and Stay

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Company Objectives

Employee Needs

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Employee identifies with:

1. Supervisor

2. Unit/Department

3. Hospital

4. Corporate Parent

The Challenge

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What’s in it for me?

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• Understand the big picture

• Sense of purpose, belonging

• Where do I fit?

• Expectations

• Appreciation, recognition

• Affirmation in career, company choice

• Be part of something significant, with opportunities for growth

Employees Want

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Top - Down Communications

Employee Employee

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Employees want to hear from c-suite, but with a human voice.

Executive Messages

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Find the desired behavior in action and celebrate it

The Employee as Hero

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Understand the big picture

Sense of purpose, belonging

Where do I fit?

Expectations Appreciation, recognition

Affirmation in career, company choice Be part of something

Innovation

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Service

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Dedication

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Understand the big picture

Sense of purpose, belonging

Where do I fit?

Expectations Appreciation, recognition

Affirmation in career, company choice Be part of something

Scholarship

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Understand the big picture

Sense of purpose, belonging

Where do I fit?

Expectations Appreciation, recognition

Affirmation in career, company choice Be part of something

Making a Difference

NAME OF CLIENTTHE PARTHENON APPROACH TO EMPLOYEE COMMUNICATIONS

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Understand the big picture

Sense of purpose, belonging

Where do I fit?

Expectations Appreciation, recognition

Affirmation in career, company choice Be part of something

Growth

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Understand the big picture

Sense of purpose, belonging

Where do I fit?

Expectations Appreciation, recognition

Affirmation in career, company choice Be part of something

Growth with Purpose

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• This is the kind of place I want to build a career (culture)

• We are dedicated to improving peoples’ lives

• This place is a leader in clinical care

• We play a positive role in the communities in which we operate

• We practice operational excellence

• We understand the changing industry and have a clear strategy for success

Our People

Our Care

Our Communities

Our Business

We want to leave readers with the following thoughts:

Organize content in audience-centric topic areas:

How to Organize Content

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Tips to Remember

• Start with business objectives, balance with employee goals

• Always be the reader (employee) advocate — audience focus is key

• Choose platform/channel to reach and engage

• Create media that engages — design and content must compete with all other media messages

• Translate corporate messages to employees

• Balance top-down with horizontal communications

• Humanize the company

• Find examples of corporate values and desired behaviors in practice and celebrate them

Bottom line: engage, inform and entertain

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THANK YOU!

BOBBY STARKPRESIDENT

EMAIL: [email protected]

PHONE: 615-627-2212LinkedIn: linkedin.com/company/parthenon-publishing

Facebook: facebook.com/parthenon-publishingwww.parthenonpub.com

Bobby Stark President

[email protected]

615-627-2212

Thank You