K. K. Biersdorff ConsultingSupporting Organizational Excellence &

Innovation

Employee Communication: Measurement

March 24, 2011

K. K. Biersdorff ConsultingSupporting Organizational Excellence &

Innovation

Place of Measurement in Employee Communication

K. K. Biersdorff ConsultingSupporting Organizational Excellence &

Innovation

Communication Goal = Change

K. K. Biersdorff ConsultingSupporting Organizational Excellence &

Innovation

Measurement & Change

Measurement has the POTENTIAL to be an Measurement has the POTENTIAL to be an Agent of Change.Agent of Change.

– Intrusive (survey/focus group)– Invisible (web analytics/HR measures)

K. K. Biersdorff ConsultingSupporting Organizational Excellence &

Innovation

What Gets Measured

K. K. Biersdorff ConsultingSupporting Organizational Excellence &

Innovation

How to Measure: Ask Staff

K. K. Biersdorff ConsultingSupporting Organizational Excellence &

Innovation

How to Measure: Track Staff

K. K. Biersdorff ConsultingSupporting Organizational Excellence &

Innovation

Making Sense of Your Data

• Description: The Way Things Are– Quantitative

• Total or %• Average: Mean & Median• Range or spread• Divided by demographics (differences: t & χ2 )

– Qualitative: Content analysis

• Prediction: Relationships & Patterns– Correlation (r) & graphical representation

K. K. Biersdorff ConsultingSupporting Organizational Excellence &

Innovation

For More Information

http://www.delicious.com/kkbiersdorff/measurement

Contact me at: kkbiersdorff@shaw.ca

403.226.0585