EMPIRE MAGAZINE

B R A D LY GA L L O W A Y

OVERVIEWEMPIRE was launched in 1989 in the

United Kingdom by EMAP and edited by Barry McIlheney.

Bauer purchased EMAP in 2008. It dominates the UK film market with over 70% circulation share, outselling its nearest competitor by almost 100,000 copies.

The Editor is Mark Dinning, and the readership is 873,000 as of 2012.

Address: Endeavour House, 189 Shaftesbury Avenue, London, WC2H 8JG

CONTENTIt is largely focused on films and cinema, but it has categories

for all forms of online media, such as music and video games. It contains interviews, future film release dates, reviews, blogs, and competitions. It also has a forum and a selection of podcasts.

It uses slightly informal language in it’s articles.

AUDIENCEThe magazine itself caters to film fans and is published

monthly. “Our readers have film at their heart but they also have a large disposable income and an interest in a number of other products whether that is cars, phones, fragrances or holidays. These are people with broad horizons and deep pockets…” Mark Dinning (Editor)

CIRCULATION

The basic cover price is £3.99, with the annual subscription rate standing at £47.88 in the UK and £103 in Ireland. In other countries it is £103-£181 in range.

DISTRIBUTION & SALESEmpire is currently distributed in several different countries,

but the main country in which it is published is the UK. The other countries in which it is published are: the US,

Australia, Turkey, Russia, Germany, France, Spain, Mexico, and Portugal.

The basic cover price is £3.99, and £47.88 for an annual subscription (UK prices). The price of the annual subscription in Ireland is £103, and £103-£181 for other countries where it is available.

The distribution is, on average, 160,067 an issue. There is no duplication on the mailing list.

BAUER MEDIA

The publisher of the magazine, Bauer reaches and engages more than 19 million people in 16 countries worldwide, with over 80 influential brands.

Bauer Media is a division of the Bauer Media Group, which is Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.

Worldwide circulation amounts to thirty-eight million magazines a week.