Emphatize & framing the problem
-
Upload
andreeasofrone -
Category
Career
-
view
50 -
download
5
Transcript of Emphatize & framing the problem
REDESIGNING THE SCHOOL-TO-WORK
TRANSITION
Part 1 – Empathize & Define
STAKEHOLDER PROFILE
CRISTINA SOFRONE
My 21 year old sister
Fresh undergraduate, looking for a suitable Masters Programme
& a part-time job in Romania
Studied economics so far and would like a career in online
marketing & communication
CRISTINA SAYS:
“I want to continue my studies and get a specialization but I can’t afford
not to get a job and continue to receive money from my parents”
“I wish for a part-time job so that I still have enough time to go to
University but I know that there are very few available on the market ”
“At university so far I’ve learnt a lot of theory but few close to 0 practical
courses which makes me think I don’t actually know how to do anything”
“I’m pretty sure my first job ever will have nothing to do with what I’ll be
studying in University because it’s going to be more about getting some
money fast and not necessarily the first step in my desired career”
CRISTINA SAYS:
“I’m willing to do internships but only if they are paid. I find the
concept of working for free wrong in the current economy where
money is scarce for the young people”
“I wish the University would be a true support in helping students
get hired, right now they don’t do anything. There’s not even a
counselor or psychologist available to talk about these kind of things”
“I would like to work in an environment where I can experiment with
tools & technology and where I am not afraid of making mistakes”
CRISTINA DOES:
Look for jobs online. She first looks after the kind of job she
would like to do and after acknowledging the lack of them (or the
higher standard of expertise one must have), searches for low-
entry job in any field.
Get influenced easily by her friends. She easily jumps on the
bandwagon, whether it’s a Masters Programme or looking for a
particular type of job.
Not know her rights as a future employee
Hope to overcome the lack of practical knowledge by
enthusiasm and great attention for what the others around her
are doing (learn by doing)
CRISTINA THINKS
She shouldn't wait to finish her studies to get a job so that
she won’t miss on different opportunities
Universities could do a lot more in helping students figure
out what careers they are more suitable for them
The curriculum in the university is old fashioned and
inappropriate for the current job market and requirements
Professors and company managers should find ways to
collaborate in order to help people live to their full potential
CRISTINA FEELS
A lack of confidence in her powers >> unprepared
Unwanted
Lost
Scared of responsibility
Hungry for knowledge
The need to be considered useful
INSIGHTS
Cristina is not confident about her future yet, just like the rest of her
generation peers
Universities in Romania don’t have in their internal structures people
who can offer advice and guidance for career choices, leaving students
to trust their feelings, their parents and their entourage
Students often end up pursuing careers very different from what
they studied in school (not necessarily a bad thing but there are too
many doing this which is a clear sign we have a problem on our hands)
PROBLEM STATEMENT
Cristina, a confused young girl struggling to get
her first job after finishing university, needs to
develop a system that will help her figure out what
are the most suitable jobs for her talents and skills
because too often students in Romania end up
working just for the sake of earning some money
and not developing a career.