Empathy Map

8
Empathy Ma p and Problem Statement Design Thinking Acti on Lab 2013 by Antonio Bustamante

description

for Design Thinking Action Lab 2013

Transcript of Empathy Map

Page 1: Empathy Map

Empathy Map and Problem StatementDesign Thinking Action Lab 2013

by Antonio

Bustamante

Page 2: Empathy Map

Person

Carolina is an employer who interview job candidates

Page 3: Empathy Map

Empathy MapWhat Carolina Say?

I need to hire an

Assistant I count within

3 days to find

an Assistant

Assistant is for the company a non-strategic

position

To search for a strategic

position I take 30 days later

The

psychologist

who makes a

first search

The psychologist

gives me a group

of prospects to

interview

Page 4: Empathy Map

Empathy MapWhat Carolina Say?

I always have in mind some questions in interviews

I ask them how finance their studies

I'm impressed by how badly some

interviewers make their

Curriculum vitae

only in three

minutes I can

rule out a

candidate

I am interested

to hear about

your life not only

of his profession

I want to know

if they know

the company

that says they

are informed

Page 5: Empathy Map

Empathy MapWhat Carolina Do?

First do the profile of what I want and I give

it to the psychologist

look at their

speech and

gestures

put applicants in situations to see how they solve

review and select applicants who i

find interesting to cite for an

interview with me

make the

interview

flow like a

conversation

Page 6: Empathy Map

Empathy MapWhat Carolina Think?

Is important at the beginning

of the interview break the ice

In the first minutes of the interview

will make an important

impression of the applicant

Pay attention to

body language is

as important as

listening to what

the candidates say

Page 7: Empathy Map

Empathy MapWhat Feel?

An interview says a lot more than a person that your curriculum vitae

Often feel you are

losing his time, when

an applicant within a

few minutes you

makes you feel it is

not suitable for the

position

Page 8: Empathy Map

Problem Statement

Stakeholder + Need + Insight• With a short time• Quick• Goal-oriented

Carolina needs a better way of selecting their candidates before interview

With a best way to selection, Carolina save the time spent searching for a new position

(need a way to) (because)