Empathy For The Devils
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Transcript of Empathy For The Devils
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Empathy For The DevilsBETTER AUTHOR EXPERIENCES FOR CONTENT MANAGEMENT
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Content is some serious wizard sh*t.
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THERE ARE STILL DEVILS & DEMONS.
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They’re congratulating us for our hacks.
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Data
Data Access
Business Logic
Presentation
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This is a publishing
problem.
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They’re judging the health of a platform by
the whitepaper, not the talent pool.
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SKYNET WILL NEVER HAPPEN,
BECAUSE WE HAVE I.T.
DEPARTMENTS.
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Some days, just waking up is
change management.
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THIS IS A
PEOPLE PROBLEM.
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We will not solve it with more knobs.
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The loudest one in the front-end design
process will never touch one damn knob in
the CMS.
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requestor
publisher
UI
Style &Guidelines
Troubleshooting
Policies
Initial Migration
Planning
Editorial
Curation
Product
Publish
CMS
Enter & Edit Render Stage, Review & QA
Articles
Reports
Measure
Collections
Approvals
Insights
Pitch & Request
Revision
Select Template
Where’s the commitment?
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requestor
publisher
UI
Style &Guidelines
Troubleshooting
Policies
Initial Migration
Planning
Editorial
Curation
Product
Publish
CMS
Enter & Edit Render Stage, Review & QA
Articles
Reports
Measure
Collections
Approvals
Insights
Pitch & Request
Revision
Select Template
Where’s the commitment?
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IT'S EASIER TO DERAIL TRAINS THAN TO MAKE THEM RUN ON
TIME.
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Nobody should remain abstract about "content first".
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source: @karenmcgrane
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Lead with the stuff any way you can.
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Structured (titles, intro text, section headings)
Body content zones (numbered by the page table)
Microcopy, dynamic content & tiles
It’s up to us to break the design.
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The Future
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What if there was an author experience that
just dealt with the editorial intent?
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What if we had inline markup, collaboration & version control for
blobs?
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What if we had wireframe edit modes,
previews with context & simpler workflows for
chunks?
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What if we had skilled humans to decide what
goes in a chunk & what goes in a blob?
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Team Chunk
Publish
CMS
Check for Context
Stage, Review & QA
Team Blob
Measure
Editor Curates
Approvals
Insights
Pitch & Request
Fix it!
Select Template
Teams organized for content
Reports
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IT’S GOING TO TAKE AN ARMY TO GET ALL OF THIS CONTENT
OUT.
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CONSIDER YOURSELF
DEPUTIZED.
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Thank YouQ&A