Emotion/Action af Chris Monnier og Peter Urban, Novo Nordisk
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Transcript of Emotion/Action af Chris Monnier og Peter Urban, Novo Nordisk
![Page 1: Emotion/Action af Chris Monnier og Peter Urban, Novo Nordisk](https://reader033.fdocuments.us/reader033/viewer/2022052619/5562dc9bd8b42a49398b56cd/html5/thumbnails/1.jpg)
Emotion / Action
Christopher Monnier
Peter Urban
![Page 2: Emotion/Action af Chris Monnier og Peter Urban, Novo Nordisk](https://reader033.fdocuments.us/reader033/viewer/2022052619/5562dc9bd8b42a49398b56cd/html5/thumbnails/2.jpg)
1. Define the emotional experience 2. Formulate a research strategy 3. Design the right method 4. Make it real
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1. Define the emotional experience
![Page 4: Emotion/Action af Chris Monnier og Peter Urban, Novo Nordisk](https://reader033.fdocuments.us/reader033/viewer/2022052619/5562dc9bd8b42a49398b56cd/html5/thumbnails/4.jpg)
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1. Define the emotional experience
Understand emotional needs
![Page 5: Emotion/Action af Chris Monnier og Peter Urban, Novo Nordisk](https://reader033.fdocuments.us/reader033/viewer/2022052619/5562dc9bd8b42a49398b56cd/html5/thumbnails/5.jpg)
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Define the emotional experience
Find the meaning of the product
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1. Define the emotional experience
Consider all touchpoints
![Page 7: Emotion/Action af Chris Monnier og Peter Urban, Novo Nordisk](https://reader033.fdocuments.us/reader033/viewer/2022052619/5562dc9bd8b42a49398b56cd/html5/thumbnails/7.jpg)
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2. Formulate a research strategy
![Page 8: Emotion/Action af Chris Monnier og Peter Urban, Novo Nordisk](https://reader033.fdocuments.us/reader033/viewer/2022052619/5562dc9bd8b42a49398b56cd/html5/thumbnails/8.jpg)
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2. Formulate a research strategy
Understand project needs
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2. Formulate a research strategy
Align with stakeholders
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2. Formulate a research strategy
Show the plan
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3. Design the right method
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3. Design the right method
Include key experience
factors
![Page 13: Emotion/Action af Chris Monnier og Peter Urban, Novo Nordisk](https://reader033.fdocuments.us/reader033/viewer/2022052619/5562dc9bd8b42a49398b56cd/html5/thumbnails/13.jpg)
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3. Design the right method
Do the interviews
yourself
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3. Design the right method
Allow for adjustments
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3. Design the right method
Let users discover things
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3. Design the right method
Probe on subtleties
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3. Design the right method
Get engineers to observe
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4. Make it real
![Page 19: Emotion/Action af Chris Monnier og Peter Urban, Novo Nordisk](https://reader033.fdocuments.us/reader033/viewer/2022052619/5562dc9bd8b42a49398b56cd/html5/thumbnails/19.jpg)
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4. Make it real
Go deep in the analysis
![Page 20: Emotion/Action af Chris Monnier og Peter Urban, Novo Nordisk](https://reader033.fdocuments.us/reader033/viewer/2022052619/5562dc9bd8b42a49398b56cd/html5/thumbnails/20.jpg)
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4. Make it real
Workshop the results
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4. Make it real
Don’t just observe,
recommend
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End
Date Presentation title 22
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Christopher Monnier cmnr @novonordisk.com, @chrismonnier
Peter Urban [email protected]
Date Presentation title 23
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Backup slides
Date Presentation title 24
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Define the emotional experience
Reuse relevant research