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2014 OVERVIEWSITUATION
ANALYSISSTAKEHOLDER Strategic Planning WBS & GANTT BUDGETS-T-P
SPD4462 EVENT
MANAGEMENT AND
MARKETING
C H A U H O L A M , M A R C U S ( 1 3 0 0 6 3 6 7 S )
W O N G W A I K I N , C H R I S ( 1 3 6 1 0 6 8 7 S )
Y I M H O L U N , S A M ( 1 3 6 1 3 9 7 8 S )
Y I P Y U N C H E O N G , H U G O ( 1 3 6 0 9 2 6 0 S )
S Z E T O Y U E N M A N , I D A ( 1 3 6 1 6 4 6 2 )
Z H A N G K A N , K E N ( 1 3 6 0 9 9 2 8 S )
For wine seller who wants to1. Explore opportunity
2. Expand business profile
3. Promote culture
For public who interested in1. Enjoying tasting wines &
food delicacies 2. spotlighting wide array of
premium wines 3. Appreciating Great live
music entertainment
HONG KONG WINE & DINE
FESTIVAL
Fine Wines Great cuisine Entertainment
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
HONG KONG WINE & DINE
FESTIVAL 2014
Event Details
Duration : 4 Days (30 Oct – 2 Nov 2014) (Thursday - Sunday)
Venue: Former Kai Tak Runway (Adjacent to Kai Tak Cruise Terminal)*
Admission Fee: Free
Organizer: Hong Kong Tourism Board (HKTB)
Co-organizer: Bordeaux International Wine and Dine Festival
Organization
Exhibitors: around 270 booths (190: Wine distributors & 90: Catering Company)
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
M E T H O D O L O G Y
Sample Size
• 50 Visitors
• 50 Exhibitors
Primary Research
• 2 Questionnaires sample
• Open-ended & 5Pts scale
Secondary Research
• Online news articles
• Wine & Dine website
• Hong Kong Trade
Development Council
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
PRODUCT – PRODUCT EXPERIENCE
Core Product
• 5 Thematic Wine Zones
• Different Wine booth and food booth
• Related activity Live band show
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
PRODUCT – PRODUCT EXPERIENCE
The tang ib le ‘Expec ted ’ Produc t
• Signage gu ide v is i to r
• Prov ide sea t fo r d in ing
• Background mus ic
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
PRODUCT – PRODUCT EXPERIENCE
The Augmented product
Different tickets packages
Special offer to CCB(Asia) card
member
Provide wine themed tasting classes
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
PRODUCT – PRODUCT DEVELOPMENT
M a j o r p r o c e s s i n n o v a t i o n
• P r o v i d e f r e e s h u t t l e b u s i n M T R
E v e n t l i n e e x t e n s i o n s
• H o n g K o n g P u l s e 3 D L i g h t S h o w
• H o n g K o n g I n t e r n a t i o n a l W i n e & S p i r i t s F a i r
S u p p l e m e n t a r y s e r v i c e
• P o l i c e m o b i l e b r e a t h t e s t c e n t e r
• C a t e r i n g , r e s t i n g a r e a a n d t o l i e t
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
PRODUCT
S T R E N G T H S
N u m b e r o f v i s i t o r i n c r e a s e
2 9 %
E x h i b i t o r p r o d u c t s a l e
i n c r e a s e 2 0 % - 3 0 %
W i n e i s w i d e v a r i e t y a n d
F o o d i s d e l i c i o u s
48%
0%
52%
52% agree the opening hour is appropriate.
Disagree
Neutral
Agree
82%
8%10%
82% agree the event delivers latest news on the
F&B industry.
Agree
Neutral
Disagree
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
PRODUCT
W E AK N E S S E S
✗ I n a d e q u a t e s h u t t l e
b u s s e r v i c e
✗ I n a d e q u a t e t o i l e t
✗ O v e r - c r o w d e d i n
p e a k h r s
8%13%
79%
79% D i s a g r e e t h e i r
e x p e r i e n c e m a t c h w i t h e x p e c t a t i o n .
Agree
Neutral
Disagree
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P E O P L E
Exhibitors The Host HKTDC
Co-Worker
Categories of On-site helpers/ worker
Yellow uniform helper
Duty: Cashier From: Adecco company
Cleaning Service worker
Duty: Clean the venueFrom: ISS Hong Kong
Security Duty: Risk controlFrom: General Security
Categories of Outside area worker
Purple uniform helper
Duty: Shuttle busFrom: HKTDC
Green uniform helper
Duty: Entrance and Exit signage, EnquiresFrom: Adecco company
Light Blue uniform helper
Duty: Crowd controlFrom: Hong Kong Federation of Youth group
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P E O P L E
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
Unfamiliar with exhibiting Information
Insufficient help
Inaccurate directory
76% even reported some event helpers
fluent Mandarin & English
Easy to reach supportive co-Workers
60% thought that workers’
performance were generally acceptable
Agree
Disagree
Neutral
13%
78%
P E O P L E
Exhibitors
52% agreed Booth layout & attractive Design;• Allowed enough interaction with sellers
• Contributed comfortable atmosphere & built emotional bonding
The Host: HKTDC
To minimize the effect Promoted 40% off rental discount Cooperated w/ cruise line companies Provided free entry & shuttle bus
Satisfied
Dissatisfied
Neutral72%
Exhibitors' satisfaction on event setting
26%
From the survey, 72% Poor crowd control Insufficient shuttle bus service Inadequate toilet
Only 26% commented :
Live band show enhanced better atmosphere
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
2014
OVERVIEW
SITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
Planning
WBS &
GANTTBUDGETS-T-P
PA R T N E R S H I P
P R O M OT I O N
TV commerc ia l
Logo on the s ta f f un i fo rm
Roads ide banner
Tr a d i t i o n a l a d v e r t i s e m e n t
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P R O M OT I O N
I n t e r n e t M a r ke t i n g S a l e s P r o m o t i o n
Fee-free Entrance
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P R O M OT I O N
P u b l i c R e l a t i o n s
Sold out of
WINE PASSES & TOKENS
Press Release
Opening Party
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P R O M OT I O N
Intensity is still too
weak
Increase awareness of
public
Inadequate Social
media
79%
4%
17%79% Disagree the promotion can enhance interests
Disagree
Neutral
Agree
93%
0%
7%
93% Disagree the promotion can encourages them to check out
the details of this event
Disagree
Neutral
Agree
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P H YS I C A L E V I D E N C E
U N I F O R M . .
1. Cleaning services2. Security services 3. General staff 4. Traffic control
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P H YS I C A L E V I D E N C E
L I G H T I N G . .
Delivers sense of romance
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P H YS I C A L E V I D E N C E
E N T E RTA I N M E N T. .
Performance of amateur singers strengthen the atmosphere
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P H YS I C A L E V I D E N C E
L I G H T I N G & E N T E RTA I N M E N T M E A N S . .
77%
0%23%
77% p e o p l e a g r e e t h e
a t m o s p h e r e h e l p s t o e n h a n c e t h e i r a p p e t i t e .
Agree
Neutral
Disagree
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P H YS I C A L E V I D E N C E
T I C K E T S E L L I N G
C C B c a r d , c a s h , O c t o p u s … A N Y M O R E ?
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P H YS I C A L E V I D E N C E
C U S TO M E R S E RV I C E S
E l e c t r o n i c S u i t e : C u s t o m e r b e i n g S E L F - S E R V E D
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P H YS I C A L E V I D E N C E
C U S TO M E R S E RV I C E S
94%
0% 6%
94% d i s a g r e e s u p p l e m e n t a r y
s e r v i c e s a r e s u f f i c i e n t
Disagree
Neutral
Agree
• L e s s t h a n 5 E - s u i t e
• C o n g l o m e r a t e d
d i s t r i b u t i o n
• H a r d t o s p o t - o u t &
i n s u f f i c i e n t
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P H YS I C A L E V I D E N C E
S I N A G E S & D I R E C TO R I E S
• B a n n e r s t a n c e
• A i d e d w i t h M a p & A r r o w
• B i l i n g u a l
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P H YS I C A L E V I D E N C E
S I N A G E S & D I R E C TO R I E S
• Ve n u e ’ s c o m p l e x i t y
o v e r r i d e s s i g n a g e ’ s
c l a r i t y
17% 2%
81%
81 % D i s a g r e e t h e s i g n a g e &
d i r e c t o r i e s a r e c l e a r.
Agree
Neutral
Disagree
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P L A C E
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P L A C E
A C C E S I B I L I T Y
• C h a n g e d d u e t o
o c c u p i e d C e n t r a l
• F r o m C B D t o
i n d u s t r i a l a r e a
• C a n ’ t a c c e s s
d i r e c t l y b y M T R
8% 0%
92%
92% D i s a g r e e t h e v e n u e
c a n e a s i l y a c c e s s .
Agree
Neutal
Disagree
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P L A C E
V E N U E I M A G E
• K T Te r m i n a l
c o n s t r u c t i o n i n
p r o g r e s s
• U n e v e n g r o u n d
s u r f a c e
• S a n d y & d u s t y
• U n c o m f o r t e d &
a c c i d e n t
8%13%
79%
79% D i s a g r e e t h e v e n u e
a l i g n w i t h t h e i r e x p e c t a t i o n .
Agree
Neutral
Disagree
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P R O C E S S MTR East Tsim Sha
Tsui, Kowloon Tong and Lam Tin Station
About 10 to 25 minutes.
Bus no. 5R from Ngau Tau Kok Station
Minibus no. 86 from Kowloon Bay Station
Purchases the red wine tasting tickets
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P R O C E S S
T R A F F I C C O N T R O L
• F r e e a d m i s s i o n
• F r e e s h u t t l e b u s
• M o r e w i l l i n g t o
v i s i t
• W e e k e n d s
• D e m a n d o v e r r i d e s
s u p p l y
2%0%
98%
98% D i s a g r e e t r a f f i c
c o n t r o l i s e f f e c t i v e
Agree
Neutral
Disagree
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
P R O C E S S
Q U E U I N G D U R AT I O N
• E n t r a n c e p e o p l e
o u t o f e x p e c t a t i o n
• H K T B
a n n o u n c e m e n t
• O v e r w h e l m t h e
c a p a c i t y
• E x t r a t i m e o n
p a t r o n i z e
2%0%
98%
98% D i s a g r e e t h e q u e u i n g
t i m e i s a c c e p t a b l e .
Agree
Neutral
Disagree
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
Exter nal Force
P o l i t i c a l
O c c u p y C e n t r a l i n 2 0 1 4
R e l o c a t i o n
S o c i o c u l t u r a l
P r e f e r e n c e o f n e w f e a t u r e w i n e
( e . g . S p a r k l i n g W i n e , F r u i t y
f l a v o r s )
E n t e r t a i n m e n t r e l a t e d
P e r f o r m a n c e w h i l e d r i n k i n g
T r i g g e r d e l i g h t f u l & r e l a x i n g
Inter nal Resource
P h y s i c a l r e s o u r c e s
Ve n u e : F o r m e r K a i Ta k R u n w a y
O n e - w a y C a u s e T r a f f i c j a m
I n s u f f i c i e n t p u b l i c t r a n s p o r t
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
IMPACTS OF EVENT
Social & Cultural impact
For local citizen Share wining experience Build pride Increase participationFor exhibitors Revitalize wining culture Introduce new ideas
Tourism and Economical impacts
For Tourists Promote an attractive event Increase tourist visitsFor Exhibitors Business opportunities Enhance Wine trading Job creation
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
G e o g r a p h i c
s e g m e n t a t i o n
1 . L o c a l s e g m e n t
2 . G l o b a l s e g m e n t
P s yc h o g r a p h i c
S e g m e n t a t i o n
3 . L i f e s t y l e
SEGMENTATION TARGETING
1 . L o c a l s e g m e n t
M a i n l y f o c u s o n E a s t - K o w l o o n
2 . G l o b a l s e g m e n t
To u r i s t s f r o m o v e r s e a
E S P. f o r t h o s e w h o t a k e
c r u i s e
3 . L i f e s t y l e
S o c i a l , F u n & E n t e r t a i n m e n t
Q u a l i t y l i f e e n j o y m e n t
I n t e r e s t e d i n t a s t i n g w i n e
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
Product factor
1. Purpose
• Dine & Wine Festival for wine-lovers
• Display Local & Overseas Wine Factories
2. Event Category
• Demonstrate World-class Fine Wines
• Present food culture matched with specific wine
POSITIONING
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
Title Sponsor
• Riedel
Co-organiser
• Bordeaux International Wine and Dine Festival Organization
Airline sponsor
Cathay Pacific Airways Limited
Supporting sponsors
• China National Tourism Administration
• LUCARIS® by Kung Kai Hong & Co(glasses for Classic Wine Pass)
• Vinvautz Wine Cellar – Gilman Group (Kitchenware)
• Albani Tartufi by Aromas Truffle Food Co. (Gift)
• Ferrarini Pacific Limited
• Koon Wah Food & Preserved Fruit Factory Limited
• Lucullus Food & Wines Co. Ltd
• Marco’s Oyster Bar & Grill
• Perrier by Wan
Online promotion partner
• Openrice Group Inc. (Corporate Services) Ltd
• Hong Kong Discussion Forum
Supporting organizations
Wine Association
• Bordeaux Wine Council
• Wine.Luxe
Ticketing agency
• Cityline (Hong Kong) Limited
• Direct Marketing of Asia Limited
Traveling Asscoiation
• Hong Kong Hotels Association
• Hong Kong Sommelier Association
• The Federation of Hong Kong Hotel Owners Limited
Agency for Volunteer Service
• Adecco Personnel Limited
• ESSENTIALS Recruitment Consultants Ltd
• The Hong Kong Federation of Youth Groups
Supporting organizations (Con’t)
Educational Institution
• CCC Kung Lee College
• Chinese Cuisine Training Institute
• Hong Kong Trade Development Council
• The HKU SPACE Po Leung Kuk Community College
• Hong Kong Institute of Vocational Education, Department of Hotel, Service and Tourism Studies
• Quality Tourism Services Association
Transportation
• MTR Corporation Limited
• KMB
• Hong Kong Taxi & PLB Association
• Kwun Tong District Council
• Central & Western District Council
Official Video, Audio and Lighting Equipment Suppliers
• Audio Equipment Promotions Limited
• Bright lighting Production Limited
• Tom Lee Engineering Limited
• Tom Lee Music Company Limited
Government Departments
• Commerce and Economic Development Bureau
• Drainage Services Department
• Fire Services Department
• Food and Environmental Hygiene Department
• Highways Department
• Hong Kong Police Force
• Lands Department
• Leisure and Cultural Services Department
• Tourism Commission
• Transport Department
• Water Supplies Department
Show Producer
• Ming’s Media Productions Co Ltd
International Performing Group Sponsors
• Live band
• Singers and performers
Event Manager
• Event Management Co. Ltd
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
Government has multiple roles;1. Venue owner: Former Kai Tak Runway 2. Consent authority and regulatory body
Setting up temporary traffic schedule & send Police to maintain safety3. Promote events4. Funding body
Local community enjoys Variety of Benefits
PrideSense of belonging
Appreciation
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
2 0 1 5 - P R O D U C T
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
2015 - PARTNERSHIP
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
2 0 1 5 - P R O M O T I O N
Put in high people flow rate places
Be more concentrated rather than decentralized
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
2 0 1 5 - P R O M O T I O N
Yahoo, Google,
HKDiscuss, AAStock
Attract target audiences
Highlight event’s
attractions
Share the latest news & perspectives
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
2 0 1 5 - P E O P L E
1. Communicate with agents。Clear criteria & requirement of co-workers
2. Training Seminar by agents (1 month& 1 week prior)。All co-workers shall attend at least once
3. Site visit (3 Days prior)。Divided into work team lead by project managers
4. Material。Provide all necessary handbook。Set a station to support immediate assistance
Exhibitors The Host HKTDC
Co-Worker
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
2 0 1 5 - P E O P L E
Exhibitors The Host HKTDC
Co-Worker
For Wine & Dine Festival 2015, we have planned;
1. Scanning Compatible with the image & position of Festival
Increase relative % of “New features’” Wine Distributors
2. Communication Offer sufficient assistance (e.g. Logistic & Site visit)
Regular update facility information
3. Establishment one EM officer responsible for 20-30 exhibitors
During Festival, a matching counter placed in different zones- Visitors seek for opinions by giving personal preference- Exhibitors information & Directory will be provided
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
2 0 1 5 - P L A C E
Unchanged Improve
Enlarge the space from
car park
Rebuild a flat floor
Set up more tables and chairs
Decrease the area of
booths
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
2 0 1 5 - P R O C E S S
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
Rent Double-deck City bus to replace single-deck coach
Increase the capacity
Swap Lam Tin Station Terminal to Kowloon Bay Station
Reduce travelling time
Increase frequency
2015 – PHYSICAL EVIDENCE
E N T E R TAI N M E N T
1 . C o o k i n g c o m p e t i t i o n
• O p e n t o a l l v i s i t o r s
• E n r o l l 3 0 m i n s i n a d v a n c e
• I n g r e d i e n t s f r o m
s p o n s o r s h i p
• C o m p l e t e w i t h i n 4 5 m i n s
• Ad j u d i c a t o r = s p e c t a t o r s
• P r i z e : 5 0 0 , 3 0 0 , 1 0 0
t o k e n s
2 . C o o k i n g L e c t u r e
• J a m i e O l i v e r = l e c t u r e r
• U n i q u e w e s t e r n c u i s i n e
• C h a n c e t o c o o k w i t h h i m
3 . L u c k y d r a w
• S p e n t $ 1 0 0 0 o r a b o v e
• C h a n c e t o w i n a b o t t l e o f
J APA N w h i s k y
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
2015 – PHYSICAL EVIDENCE
T I C K E T S E L L I N G
M o r e p a y m e n t m e t h o d
E n h a n c e c o n v e n i e n t
M o t i v a t e c o n s u m p t i o n
M A S T E R C A R D , V I S A ,
U N I O N PAY
C o m m o n l y u s e d b y H K e r s
a n d M a i n l a n d e r s
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
2015 – PHYSICAL EVIDENCE
C u s t o m e r S e r v i c e s
2014
2015
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
2015 – PHYSICAL EVIDENCE
S I G N AG E S & D I R E C T O R I E S
F o o t p r i n t s s t i c k e r
A l o n g s i d e r o a d p a t h
F l u o r e s c e n c o l o r
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
2014 OVERVIEWSITUATION
ANALYSIS
STAKE-
HOLDER
Strategic
PlanningWBS & GANTT BUDGETS-T-P
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