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Transcript of Emke Group
PROFILE
Mr. Yusuff Ali M.A., Managing Director of Emke Group ranks today among the
top NRI Business personalities. The Group has diversified into many significant areas
under his dynamic stewardship, retail being the most prominent of them.
His astute business vision and strategic mind have evolved ambitious growth plans for
the Group and ensured their materialization through a team of people who share his drive
and dynamism. Headquartered in Abu Dhabi, the capital city of United Arab Emirates the
Group is best known in the Gulf through a chain of popular Shopping Malls,
Hypermarkets, Supermarkets and Department stores which serve the widest segments of
multi-ethnic residents in the region. Foremost among them is the Lulu Chain of outlets,
followed by Al Falah Plaza and Emirates General Market. The Group’s formidable
position in retailing is ably supported by an integrated network of import, distribution and
whole-sale marketing operations, apart from a cross-continent network of outsourcing
operations.
Emke Group, with its 22,000 strong workforce from 29 different nations and
operational bases extending over the UAE, Oman, Qatar, Kuwait, Bahrain, Yemen, Saudi
Arabia, India, Indonesia, Kenya, Thailand, China, Hong Kong, Benin and Tanzania is
one of the most successful corporates of the times with a steadily ascending growth curve
over the years. The Group employs more than 16,200 Indians.
Apart from his busy business involvement, Yusuff Ali is equally active on the social
front and is associated with various organizations.
In recognition of his remarkable achievements in Business & Industry and his
distinguished services in the field of Social Work, he was conferred the prestigious
Padma Shri award by H.E. Smt. Pratibha Devisingh Patil, Hon’ble President of India
on 05th May, 2008. He was the first Non-resident Indian from the Gulf and the Middle
East countries to be honored with this coveted award by the Government of India.
Taking into consideration his valuable contribution in promoting the honour and
prestige of India, his efforts in fostering the interests of overseas Indians, and his
outstanding achievements in the field of business, he has been conferred with the
prestigious “Pravasi Bharatiya Samman Award” the highest Indian Government
Award given to Non-Resident Indians by H.E. Dr. A.P.J. Abdul Kalam, the former
Hon’ble President of India at Mumbai in January, 2005.
The crowning glory in his career came when he was overwhelmingly elected by the
business community in Abu Dhabi as the Director Board member of the
Chamber of Commerce & Industries (ADCCI) in the year 2005. This was the first
time that elections were held for the ADCCI and expatriate was elected to the Director
Board of one of the world’s most prosperous and wealthy business regulatory authorities.
In addition to this, he was also unanimously elected by the Board members as the Vice-
chairman of the prestigious Trade Committee of the ADCCI.
After four years, in the year 2009, the U.A.E business community re-elected him to
the Director Board of ADCCI with a thumping majority.
Yusuffali is very closely involved in many social, charitable and humanitarian
activities both in India as well as in Gulf countries and plays a vital role in
fostering the interests of Non-resident Indians and keeping intact the communal
harmony among the NRIs in the Gulf.
His earnest and dedicated efforts have helped in securing cremation grounds for
Hindu brethren in the Gulf.
Through his close association with the authorities in the Gulf he has been able to
arrange free land for the Christian community to construct churches.
His proximity with the Rulers and local Govt. authorities in the Gulf countries has
gone a long way in strengthening the bilateral ties between India and the Gulf
countries.
As a true son of India, Yusuffali has always strived to bring in foreign
investments and expertise to India especially to Kerala for various infrastructural
development projects, prime among them being the first and only International
Airport with private participation, in Cochin of which he is a Director.
The philanthropist in him has always come to the forefront in organizing huge and
timely relief measures from the Gulf during many natural calamities in India viz.
Lathur Earthquake, Gujarat earthquake, Tsunami tragedy, etc. He was the first to
contribute for the rehabilitation of the Calicut market fire victims when thousands
lost their livelihood and during the amnesty period in the U.A.E. he was in the
forefront by providing free air tickets including other facilities to hundreds of hapless
Indians who could not even afford a ticket back to their motherland.
AWARDS AND
RECOGNITION RECEIVED
Padma Shri Award (2008) – by Hon’ble President of India H.E. Smt. Pratibha
Devisingh Patil The first Non-resident Indian from Gulf and Middle East countries to be
conferred with this prestigious Indian Government award by the Honorable President of India at the
Rashtrapati Bhavan on 05th May, 2008. This was presented in recognition of
Retail Company of the Year (2009) – by Mr. Walid Akawi, CEO of ITP Group, –
Arabian Business Achievement Awards 2009 under the Patronage of H.H. Sheikh
Hamdan Bin Mohd. Bin Rashid Al Maktoum, Crown Prince of Dubai, honored him and
awarded Lulu Hypermarket the retail chain of Emke Group with the ‘Retail Company
of the Year Award’.
SIB Excellence Award (2009) – by Shri. Vinod Rai, Comptroller & Auditor
General of India – South Indian Bank on the occasion of its 80th anniversary
celebrations honored him with this award in recognition of his outstanding
contributions.
Asian Business Leader of the Year Award (2007) – by U.A.E Minister for Energy
H.E. Mohammed Bin Dha’en Al Hameli - Asian Business Awards which have been held
annually in London for 12 years was held in the Middle East for the first time. The
award was decided by votes polled through the Middle East and evaluated by the
world renowned auditors Price Waterhouse Coopers.
P.V. Sami Memorial Award (2006) – by Former Union Minister of State for Finance
Shri. M.P. Veerendra Kumar M.P. – for his longtime contributions in industrial, social,
educational and cultural fields.
Rajiv Gandhi Award (2006) – by Hon’ble Petroleum and Natural Gas Minister Shri.
Murali Deora – for his contribution as an NRI businessman in furthering India’s
bilateral ties with the Middle East and for generating highest employment
opportunities for Indians abroad.
March 2006 Honored with the title of ‘The Commander’ by Shri. Vellappally
Natesan, General Secretary, Sree Narayana Dharma Paripalana Yogam (SNDP), in
recognition of the services rendered to the Indian Community in the U.A.E.
Mena OECD Investor Of The Year 2006 award from H.E. Dr. Salem Bin Nasser Al
Ismaili, Executive President of OCIPED for generating significant employment
opportunities through his investments in the sultanate of Oman .
December, 2005 Bestowed with the title of ‘The order of St. George’ by H.H.
Moran Mar Baselios Marthoma Didymos I, Catholicose of the East and Malankara
Metropolitan, Supreme Head of Malankara Orthodox Church in recognition of the
contributions to religious harmony, social development and peace efforts.
Conferred with the title of ‘Commander’ (2004) – by His Holiness Moran Mor Ignatius
Zakka I Iwas, the Supreme Head of the Universal Syrian Orthodox Church. This was
the first time that a person from a different community has been conferred with this
title for his efforts in promoting communal harmony and humanitarian activities by
the Universal Syrian Orthodox Church.
Best Exporter's Award from the Ministry of Commerce and Industry (APEDA) (2005,
2004, 2003, 2001, 1999, 1997, 1996) for the excellent export performance in the
agriculture and processed meat products category.
Best Exporter's award from the Indian Silk Export Promotion Council (2003, 1997,
1996) for excellence in export of Indian silks.
Gold Trophy from Synthetic and Rayon Textile Export Promotion Council (SRTEPC)
(2002-2001) for excellence in export of Indian Synthetic & Rayon.
India International Gold Award 1992 from Mr. R.L Bhatia the Union Minister of
State for External Affairs - for his outstanding contribution as an NRI Exporter.
Honoured in 2001 – by the Chief Minister of Kerala, Mr. A.K. Antony at the Global
Non-resident Keralite Meet – ‘Samavayam 2001’ – held at Cochin, Kerala.
POSITIONS HELD
Managing Director – Emke Group (U.A.E., India, Oman, Qatar,
Kuwait, Saudi Arabia, Bahrain, Yemen, China, Hong Kong, Kenya,
Benin, Tanzania, Indonesia, Thailand)
Chairman – Lakeshore Hospital & Research Center Ltd., Cochin,
Kerala.
Managing Director – Lulu International Shopping Mall, Cochin, Kerala.
Managing Director – Lulu International Convention Centre, Thrissur,
Kerala.
G o v e r n m e n t B o d i e s & A g e n c i e s
Member - Prime Minister’s Global Advisory Council
Nominated as a Member in the Prime Minister’s Global Advisory
Council of Overseas Indians formed to serve as a ‘strategic think tank’
to nurture and sustain India’s engagement with its overseas
community, foster a better understanding of the vast and diverse
Indian Diaspora, reinforce the bonding of the Diaspora with India and
help address the concerns of Overseas Indians.
Trustee - The India Development Foundation.
Nominated as a Member of the Board of Trustees of the Foundation
established by the Ministry of Overseas Indian Affairs, Govt. of India.
The Foundation will serve as a credible single window to lead diaspora
philanthropy into the social sector in India.
Trustee – Overseas Indian Facilitation Centre.
Nominated as a Trustee in the Governing Council of Overseas Indian
Facilitation Centre set up by the Ministry of Overseas Indian Affairs,
Govt. of India. This centre has been established by the Ministry in
partnership with the Confederation of Indian Industry (CII) with the
objective of promoting overseas Indian Investments in India and
facilitating Business-to-Business partnerships between Indian
Businesses and Overseas Indians.
Director Board Member, Abu Dhabi Chamber of Commerce and
Industry (ADCCI)
Elected by the business community in Abu Dhabi as the Director
Board member of the Abu Dhabi Chamber of Commerce &
Industry (ADCCI) in the year 2005. This was the first time that
elections were held for the ADCCI and expatriate was elected to the
Director Board of one of the world’s most prosperous and wealthy
business regulatory authorities. In addition to this, he was also
unanimously elected by the Board members as the Vice-chairman of
the prestigious Trade Committee of the ADCCI.
After four years, in the year 2009, the U.A.E business
community re-elected him to the Director Board of ADCCI with
a thumping majority.
Director – Cochin International Airport Ltd. (CIAL)
Cochin International Airport is a novel venture in the history of civil
aviation in India where Government of Kerala, NRIs, Travelling Public,
Financial Institutions, Airport Service Providers and others joined hands
in the equity structure. This is the first International Airport in the
country outside the ambit of the Government of India. This airport has
been constructed to enable any type of wide bodied aircraft to land
with state of the art facilities. The Chief Minister of Kerala is the
Chairman of the company.
Director – Air Kerala International Services Ltd.,
A company registered by the Govt. of Kerala under the Chairmanship
of the Chief Minister of Kerala for the purpose of operating low cost
airlines.
Director – Kerala State Industrial Development Corporation
Ltd., (KSIDC)
Established way back in 1961 to nurture the medium and large scale
industrial sector in the state. A nodal agency for foreign and domestic
investments in Kerala, to provide comprehensive support for investors
and advise the state government on key facets of the state’s industrial
policy and organizes promotional campaigns both in India and abroad.
Mr. T.K.A. Nair, Principal Secretary to the Prime Minister of India is the
Chairman of this Corporation.
Vice Chairman – Non-Resident Keralites Affairs Committee
(NORKA ROOTS), Govt. of Kerala.
NORKA, the Non Resident Keralite Affairs Department is set up by the
Government of Kerala under the chairmanship of the Chief Minister of
Kerala to ensure the welfare of the non resident Keralites, redress their
grievances and safeguard their rights. NORKA is the first department of
its kind in India.
Former Special Invitee to the Board of Directors – Air India &
Indian Airlines Ltd. (1997 – 98).
Former Member – Central Wakf Council, Government of India.
The Central Wakf Council as a statutory Body was established in 1964
by the Government of India under the provision of Section 8A of Wakf
Act, 1954 for the purpose of advising it on matters pertaining to
working of the State Wakf Boards and proper administration of the
Wakfs in the country.
S o c i a l , E d u c a t i o n a l & C h a r i t a b l e
Chairman – Muslim Educational Society Medical College,
Kerala.
This medical college was set up with a view to reach quality medical
education facilities in economically backward and predominantly
Muslim populated area of Kerala under the aegis of MES which was
established in 1964 to uplift social, cultural and educational standards
of Muslims and other backward communities in Kerala. More than
40,000 students from different religion, caste and creed are presently
attending different disciplines in the various institutions under the
Muslim Educational Society.
Chief Patron – Le Mer Public School, The main aim of this
institution is to provide innovative, interactive and world class
education to the residents of poor and underdeveloped coastal areas of
Kerala.
Chairman of the Board of Governors-India Social & Cultural
Centre (ISC), India Social & Cultural Centre is the premier Socio-
cultural organization and the apex body of the registered Indian
associations in the capital city of Abu Dhabi. Located in Abu Dhabi, the
emerging land of opportunities, ISC has grown strength to strength and
has become a home away from home for the Indian Diaspora, serving
as a venue for members and their families for a wide range of social,
cultural, literary, educational and recreational activities. ISC provides
support and encouragement to socio-cultural activities of Indians in
U.A.E.
Vice chairman –Abu Dhabi Indian School, U.A.E.,
By far the oldest and the largest Indian educational institution in the
Gulf with a strength of more than 4000 Indian students.
Founder Member – Indian Business / Professional Group, U.A.E.
Established mainly to promote strong business relations between India
and U.A.E. and act as a platform for businessmen and professionals of
Indian origin in U.A.E.
Member – Indian Business & Professional Council, Dubai, U.A.E.
Chief Patron – Indian Islamic Centers in U.A.E.
Prominent Socio-cultural organization of Indians in the U.A.E.
undertaking social, educational, cultural and charity activities for the
expatriate Indian Community.
PRESENT
STATUS OF THE BUSINESS
Over the years, EMKE Group has ventured into varied businesses operating in the
UAE, Oman, Qatar, Kuwait, Bahrain, Saudi Arabia, Yemen, Egypt, India, Indonesia,
Thailand, Hong Kong, China, Kenya, Tanzania and Benin. Our presence in this
traditional supply chain from manufacture to import & export to wholesale and finally to
retail of consumer products has given us a competitive edge in understanding consumer
needs. EMKE Group operates with a firm philosophy of "right products in the right place
at the right time"
The Group operates popular brands of retail chain stores that include the renowned Lulu
chain of supermarkets, department stores, hypermarkets and now shopping malls. Al
Falah Plaza and Emirates General Market are other popular retail chains operated by us.
EMKE Group's retail chains cater to over 320,000 customers everyday and enjoy over
32% of the total retail market share within the GCC. With the opening of forthcoming
stores and malls the Group's market share is sure to increase.
Ranked as one of the biggest Indian-owned conglomerates in the Gulf, the group's
employee profile offers a snapshot of multi-ethnicity, employing more than 22,000
people from over 29 countries.
PERSONAL LIFE
He is described as a perfect family man, married to Shabira and has three
daughters, Shabeena, Shafeena and Shifa., an intensely private individual, a devout
Muslim who undertakes Haj since a decade without fail. He floors one with his
simplicity. His corporate office in Abu Dhabi does not have the elaborate markings of a
success story written on its walls. Furnished with the bare necessities, it is a beehive of
activity when Yousaf Ali is around. Many visitors come for help, and others for advice.
His mail will essentially have a plethora of letters seeking help - for jobs or financial aid.
And then there are the recommendation letters from ministers to ex-MLAs. "In the UAE
alone, the EMKE Group has over 7,000 employees, and worldwide, the figure is 10,600.
At the end of the day, the feeling that you are helping these many families is encouraging,
motivating and keeps you moving," smiles Yousaf Ali. And attributes his group's success
to hard work and the Almighty's blessings.
EMKE GROUP
Emke Group, of which Yousaf Ali is the managing director, is best known in the Gulf
through a chain of popular hypermarkets, supermarkets and department stores, which
serve the widest segments of multi-ethnic residents in the region. Foremost among them
is the Lulu chain of outlets followed by Al Falah Plaza and Emirates General Market.
Yousaf Ali took charge as Managing Director and immediately set about implementing
his pet habit of risk taking, he took one such at the peak of the Gulf War when he decided
to go ahead and launch the concept of supermarket. To this he says "Everyone was
hesitant to invest those days, and it was a big risk to build on a new concept, and a
message lies herein, his life's message - You have to take risks at some point of your life.
Without risks there is no success. It is like driving a car. If you think of all those big
trailers, the speeding vehicles, and that old man trying to cross the street, you will never
be able to drive." He approached his task with a blend of risk taking and firm
determination to go ahead with the same, grasping fully the intricacies of business, he
judged correctly that the source of his firm’s strength were the middle-class, Asians and
Arabs, and was shrewd enough to provide the best value and price to the customers. He
let go the practice of having middlemen, bulk buying and opening their own
manufacturing units. And instead adopted a system of direct approach to customers, he
takes a lot of pride in his accessibility and says that any staff member or customer can
come to me without an appointment and our group has a team of loyal staff who have
been with us since inception.
Yousuf Ali is a member of Central Wakf Council of the government of India and the
chairman of MES Medical College. Besides being one of the directors of Cochin
International Airport Limited and the vice-chairman of Roots-NRK Development
Initiative, he is also the chairman of Lakeshore Hospital & Research Centre, a super
specialty hospital in Kochi, Kerala.
Today the man sits on the top of a pile, which has made inroads into many new areas and
made a success in each and every area ventured into. No wonder he is referred to as a
man with he Midas touch. He says he simply does business and business he does but
what a kind of business, simply fantastic, he takes his chances and converts them into
golden opportunities, which ultimately turns into gold itself. Just take a look at his range
of businesses ->> the Emirates General Market (where the fortunes of the group started),
EMKE Stores, Al Mushref Co-operative Society, Lulu Center, Lulu Supermarket, Al
Falah Plaza, Asif Jewellery, Childhood 0-12, and City Center. His reach goes from the
UAE's capital city of Abu Dhabi to Dubai, Al Ain, Sharjah, Oman and Qatar. The
wholesale divisions that complement the operations of the retail outlets are even more
impressive: Al Tayeb Cold Stores for frozen foods, Al Tayeb Meat Establishment for
exports and chilled meat, EMKE Stores for consumer goods, and EMKE General Trading
for foodstuffs. This is not the end, still more to come, they are Gulf Star Garments Est.
for garment manufacture, System Computer Est and Syscoms Computer Information
Technology for computer education, and Huda Shipping International for shipping.
Mind it all of these, and then you have the international divisions: Fair Exports (India)
with offices in Mumbai, Delhi and Cochin, EMKE Establishments Bangalore, EMKE
Garments Kenya Ltd, EMKE Commodities Kenya Ltd, Y Tex Fashions in Barcelona,
Spain, P T E K Prima Ekspor in Indonesia, EK Prima Exports in Thailand, EMKE
Tanzania Ltd, and EMKE Prima Exports Hong Kong Ltd. Reads like a yellow pages
directory…simply fantastic. And even more fantastic is the man’s utter simplicity and
humility, which makes one wonder, is he the same person who owns this vast cartel of
wealth.
Not one to rest on his laurels, Yousuf is now spearheading the business of the millennium
- the Lulu Hypermarket in Dubai, built at a cost of Dhs 120 million - and extending the
concept to all the GCC countries. He says with a perfect clarity of thought - The business
of the future will be centered on large shopping complexes. Small outlets will wind up
operations unless they conglomerate to form larger entities-. He further reveals his
group’s philosophy, it took off with supermarkets and departmental stores and now
moved onto a larger but integrated concept termed as hypermarket and this concept is a
logical step into the future. He also recognizes the importance and significance of
information technology, his group started Syscoms. It is today one of the leading
consultants for computer solutions, with an array of activities ranging from education,
vocational training, overseas software projects, and Internet and Intranet solutions,
among others. His group has also ventured into the textiles, garments and foodstuffs and
you have the establishment of a food-processing unit in the UAE.
He has also given something back to his native land, is an ex-director on the Board of Air
India and Indian Airlines Ltd, is the man who spearheaded the Cochin International
Airport Limited in Nedumbassery, the first airport built by a public limited company
(with 51 per cent share held by the Government of Kerala), the Dhs 325 million project
seemed to be a non-starter from day one. He took the plunge when the then Chief
Minister Mr K Karunakaran asked him to lend his support and this he did. He went on to
become the chairman of the fund-raising committee for the UAE and managed to garner
enough funds to built a truly world class airport. Awards have dime a dozen for this man,
a recipient of the India International Award from the Government of India for
outstanding contribution as an NRI exporter plus he has won exporter awards from the
governments of Kenya and Spain as well. He was selected International Businessman of
the year 1996 by Deepika, the first Malayalam daily. More recently, Yousaf Ali bagged
the millennium award for the best NRI businessman from Kerala, and the Indian Silk
Export Promotion Council Award for meritorious performance. He is a founder member
of the Indian Business/Professional Group, Abu Dhabi, and member of the Indian
Business Council, Yousaf Ali is an active participant at business meetings and has
numerous social responsibilities too such as Vice Chairman of the Board of Governors of
the Abu Dhabi Indian School, he is also on the board of the Al Noor Indian School in
Abu Dhabi.
YUSUFALI’S NEW
VISION FOR KERALA
L u l u S h o p p i n g M a l l
LuLu Shopping Mall (Kochi, Kerala).
“As Kerala and especially Kochi is fast turning into one of the
most favoured destinations for investors and tourists, we also
humbly want to play our part in making Kochi the best shopping
and leisure spot in the God’s Own Country. Or shall we say
Shopper’s Own Country?”
Rs. 1,200 crores project
20 lac sq. ft. of shopping, leisure, entertainment and
comfort
6,000 direct employment
20,000 indirect employment
5 star luxury hotel to be managed by Marriot
Commercial tower exclusively for Aviation & Airlines
industry
3000 car parking
Amusement center
Special area for promoting Kerala products
Completion by the end of 2010
Prominent NRI businessman Yusuffali MA being confered with prestigious Padma Shri award in
the field of business and Social Work by Indian President H.E. Smt. Pratibha Devisingh Patil at a
Glittering ceremony held at Rashtrapathi Bhavan, New Delhi on 5 May 2008. Yusuffali is the
first Indian to get this award from the Gulf region.
With Dr. Manmohan Singh, the Honorable Prime Minister of India.