Emirates

NOT AVOID TO REPRODUCE - USED EXCLUSIVE TO BUSINESS CLASS Teacher: Hans HugTiago Antonio Ferreira da Silva USED EXCLUSIVE TO BUSINESS CLASS Teacher: Hans Hug Classes on Friday

Research Project about: Emirates Group

Tiago Antonio Ferreira da SilvaBusiness Class

Teacher:Hans HugDue data week 8

Turm:4 / 2011


Indice

1.History of Emirates2.Mission 3.Values4.Emirates core business4.1 Leisure Division4.2 International Cargo Division4.3 Airline IT Developer5.Modernism and Tecnology6.Emirates S.W.O.T. Analysis6.1 Strengths6.2Weakness6.3Opportunities6.4 Threats7.Emirates Net Profit and Net Margin8.Commitment to acting sustainably9.Conclusion

1.History of Emirates

•Fly Emirates started on 25 th October,1958.•Emirates headquarters based on Dubai.•Emirates is totally owned by the Government of Dubai. •Emirates started with only two aircraft leased a Boing 737 and Airbus 300 B4

Boing 737 Airbus 300 B4

Where is Emirates Located?


1.History of Emirates


Strategical location

Emirates provide Flights for 6 continentes.


Emirates Fleet – Past,Present and Future

Started Now Until 2015

2 193 400

Where is Emirates Located?


Indice


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Emirates

• “ Commited to the highest standards in everything we do.”

• “Take care about the enviroment and communities they serve.”

• Ethics.

• Carring for the employess and stakeholders.

• Strong and stable leardership team.

• Calculated decision-making.

• Ground back ideas...

3. VALUES 2.MISSION


4.Emirates core business



More than 64 Business Area

4.Emirates Core Business

4.2Travel and Tourism4.3Ground Handing4.1 International

cargo division


4.1 Cargo Division

This division provides cargo solution to more than 100 airports across the globe

It ended up 2010/2011 with 1.8 million tonnes of cargo

Strategic Vision Creating a truly global distribution network, through adding value

to our customers’ supply chains, by providing quality innovative solutions with a

relentless focus on improving service and containing costs

Mission StatementeIs“To deliver the highest standards of product quality to support b

usiness logistics

within the air transportation industry and to achieve complete customer satisfaction through

innovation and refinement of service levels.”


Indice



5.Modernism and Tecnology

......in the Emirates history a aircraft had dropped!

N E V E R


4.2 Leisure Division

Emirates has carried about 31.4 million passengers since the beginning of the company

Emirates has a compound of Hotels and Resorts, including:

Dubai Marriot HarborAl Maha a luxury collection Desert

Resort and Spa Premmier Inn

Le MeridienWolgan Valley Conservation Hotel


4.3 Emirates IT developer.

Emirates provides it solution to the Emirates Group and other major airlines across the world.

What it means?


4.3 Emirates IT developer.

Emirates provides it solution to the Emirates Group and other major airlines across the world.

What it means?

Emirates offer Information and Tecnology for other companies.

6.Emirates SWOT Analysis 2011 - 2012

•NEW AIR FLEET.•STRONG BRAND EQUITY.

•GOOD RELATIONSHIP WITH CUSTOMERS.•EXCELLENT PRODUCTS.

•MOTIVATING EMPLOYESS.•ADAPT TO CHANGING MARKET

CONDITIONS QUICKLY.•PRESENT IN THE 6 CONTINENTS•STRONG CORPORATE CULTURE.

DOESN´T CATER IN MANY ROUTES MAYINLY IN USA.

ARROGANT

•EMERGER MARKETS G.E. BRICKS•BEEN OPEN TO COMPETITION.

•NEW DESTINATIONS.•193 AIR CRAFT ON ORDER.•TAKEOVER = AQUISITIONS

•POSSIBLE DOWN CYCLE IN THE CREDIT ENVIROMENT TRIGGED BY THE PREVALLING NEGATIVE GLOBAL

SENTIMENTE•TAXES INCREASES.

•SHARP INCREASE IN THE COST OF FUEL•COMPETITION

Strengths

ThreatsOpportunities

Weaknesses

INTERNAL

EXTERNAL

6.1 Strengths

• NEW AIR FLEET.• STRONG BRAND .• GOOD RELATIONSHIP WITH CUSTOMERS.• EXCELLENT PRODUCTS.• MOTIVATING EMPLOYESS.• ADAPT TO CHANGING MARKET CONDITIONS QUICKLY.• PRESENT IN THE 6 CONTINENTS• STRONG CORPORATE CULTURE.

6.2 Weakness

• DOESN´T CATER IN MANY ROUTES MAYINLY IN USA.• Arrogant image and position in the aerial market.

6.3 Opportunities

• EMERGER MARKETS G.E. BRICKS• BEEN OPEN TO COMPETITION.• NEW DESTINATIONS.• 193 AIR CRAFT ON ORDER.• TAKEOVER = AQUISITIONS

6.4 Threats

• POSSIBLE DOWN CYCLE IN THE CREDIT ENVIROMENT TRIGGED BY THE PREVALLING NEGATIVE GLOBAL SENTIMENTE

• TAXES INCREASES.• SHARP INCREASE IN THE COST OF FUEL• COMPETITION


Emirates sponsorship

http://www.emirates.com/english/about/advertising/advertising.aspx


8.The Emirates Group commitment to acting sustainably

Young and advanced aircraft fleet permits take care about the enviroment.

How? Saving fuel and reducing emissions of CO2. And?

Creation of….


7.The Emirates net profit and net margin

http://www.airlineleader.com/regional-focus/emirates-airline-ends-the-year-on-a-high

World economic crises


Emirates Overwiew

•Based on Dubai United Arab Emirates

•Date of Foudation : 25 October1985

•Largest airline in the midle west and fourth largest in the world

•Operates more than 2400 passengers per week.

•Act in 38 countries and 111 cities.

•Employes over than 50.000 people.

•Emirates has a world face in travel and tourism.

•Emirates has one of the youngest and modern fleets in the sky, 150 air craft.( New order...193 aircraft )

•In about fifty years working Emirates achivied more than 400 awards for excellence worldwide.


Conclusion

•With lass than 30 years in the aerial market The Emirates Group has become one of the most important conglomarates in the world.

•Emirates is ranked as the fourth biggest airline company.

•Emirates is improving your quality and looking for new opportunities.

•Emirates are investing in new tecnologies related new air crafts.

•Employees are really motived working there.

•Certainly Emirates will be the biggest airlines in the world quickly.

Thank you brothers!!!

Emirates

Business

Transcript of Emirates