Eminem Star Icon Music VideoBy Joshua Pedro

Content Page

▪ My Name is (1999)▪ Real Slim Shady (2000)▪ Lose Yourself (2002)▪ Just Lose It (2004)▪ Not Afraid (2010)

Just Lose It

▪ “Just Lose It” preformed by Eminem is both a narrative and performative music video. The main aim of the music video is to promote Eminem as an artist. This is done via the use of star iconography. Throughout the music video there are a lot close up on the artist face this is to highlight who he is and gain publicity. The lighting in the music video bright and fast paced in terms of it changing. This to a certain degree represent Eminem as an artist as being controversial and different.

Real Slim Shady

▪ In 2000 Eminem released the song “Real Slim Shady”. At this time Eminem was an established artist. During this time it was perceived that Eminem was just another Vanilla Ice. As a result of this the music video for “Real Slim Shady” was both performative and narrative to show clearly how he felt about people comparing him to other white rappers. The use of other actors who look Eminem being in the music video gave it an ironic feel and showed even more clearly that he didn’t care what people thought.

Lose Yourself

▪ Lose Yourself (released in 2000) is a veracious music video that illustrates Eminem's private life and his most interment moments. Throughout the music video there is on beat editing. The majority of the lighting in the music video is natural. This further enhance the emotiveness of the music video. The music video is both narrative and also performative.

Just Lose It

Just Lose (released 2004) is a performative and narrative music video by Eminem. At this stage in Eminem he was widely acclaimed as the best rapper ever. But in this particular music video, it considered he went over the line.The main aim of this music video was to promote Eminem as a performer as being controversial. Whilst promoting his music as a brand as being opinioned but relatable.

Not Afraid

▪ Not Afraid released in 2010 is a performative video that elaborates on the hard times that Eminem has had in his life. It can be argued that the video is a veracious song and music video in the sense that we are seeing the things that we are not supposed to see through Eminem's mind. At this point in his career Eminem had one nine Grammys and was just about to win his 10th and 11th. This music video to a certain degree portrayed a more sensible artist that grown up and recovered from his problems. Hence the reason why the Album that the song features on is called recovery.

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