Emily Tenzer Santoroacrossbounds.com/EmilyTenzerSantoroPortfolio.pdf · Emily Tenzer Santoro...

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Emily Tenzer Santoro Strategy innovation Trademarks Logotypes Advertising collateral Web Digital Books Catalogs 2 4 9 15 21 [email protected] 917-855-1303 I convert problems into parameters. As Charles Eames said, “Design is the sum of all constraints.” I use design itself to locate the boundaries of a problem, to reveal what else it may become, to prototype and produce solutions worthy of their creative expression.

Transcript of Emily Tenzer Santoroacrossbounds.com/EmilyTenzerSantoroPortfolio.pdf · Emily Tenzer Santoro...

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Emily Tenzer Santoro

■ S t r a t e g y ■ i n n o v a t i o n

● T r a d e m a r k s ● L o g o t y p e s

▲ A d v e r t i s i n g ▲ c o l l a t e r a l

♥ W e b ♥ D i g i t a l

★ B o o k s ★ C a t a l o g s

2

4

9

15

21

[email protected] • 917-855-1303

I convert problems into parameters. As Charles Eames said, “Design is

the sum of all constraints.” I use design itself to locate the boundaries of a problem, to reveal what else it

may become, to prototype and produce solutions worthy of their creative expression.

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S t r a t e g y ■ i n n o v a t i o n■2

RepResent U Transdisciplinary Design project proposing creative processes can be used to develop and manage non-cognitive assets, essential to academic success.

1. analyze

co-design2.

build4.3. systematize

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S t r a t e g y ■ i n n o v a t i o n■3

Design-LeD ReseaRch pRoject foR “neuRotypicaL sibLings”Designing tools for study subjects to lead researchers to unique perspectives.

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T r a d e m a r k s ● L o g o t y p e s●4

Logotype and tagLine for bankruptcy and consumer protection lawyer. The task at hand was to convey the sense of security during difficult, emotionally painful processes this law firm handles. The “period” at the end of each line symbolizes their passion.

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Logotype for a startup green-tech company (two variations) to be used on their website and collateral. The brand goal was to connect green energy concerns ranging from youthful college-aged students to academic instructors and administrators alike.

… W H E R E C L E A N T E C H N O L O G Y A N D E D U C A T I O N M E E T  

C A M P U S G R E E N U P

… W H E R E C L E A N T E C H N O L O G Y A N D E D U C A T I O N M E E T  

C A M P U S G R E E N U P

T r a d e m a r k s ● L o g o t y p e s●5

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T r a d e m a r k s ● L o g o t y p e s●6

“Always remember that you are absolutely unique. Just like everyone else.”

—margaret mead

w w w. d o p p e l ga n ge r we a r. co m

“Always remember that you are absolutely unique. Just like everyone else.”

—margaret mead

w w w. d o p p e l ga n ge r we a r. co m

bRanD expLoRation and Logotype for a clothing line celebrating the glamour and power of working women, who’ve come a long way into the 21st century.

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T r a d e m a r k s ● L o g o t y p e s●7

Logotype for an online jewelry retailer. The word represents sensitivity; smartness; to be lovely, simply to be.

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T r a d e m a r k s ● L o g o t y p e s●8

Logotype for a women’s martial arts self-defense class, as well as promotional postcard for a fitness class.

tuesdays & fridays • 11 amclasses held at Village Martial arts institute188 east 3rd street(between aVenues a & b)

contact jane at 917.951.5461

www.facebookcom/janeraymafitnesswww.janerayarts.com

Pr i vat e t r a i n i n g als o ava i l ab l e

One-on-one, duos, create-your-own group

5 class card: $125$50 off 10 class card: $200Fr e e t r i al c l as s

Jane Rayof the Chinese Hawaiian Kenpo Academy

no experience necessary

T h e

W o m e n ’ s M a r t i a l a r t s W o r k o u T

Be

pr

ep

ar

ed

to

tr

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sc

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d

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A d v e r t i s i n g ▲ C o l l a t e r a l▲9

fuLL-page aDveRtisements for HarperAcademic and Perennial books placed in the New York Review of Books.

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aD seRies for Hoechst-Celenese high-performance fabric. (collaboration with Scott W. Santoro/Worksight)

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A d v e r t i s i n g ▲ C o l l a t e r a l▲11

aD seRies for Arkitektura furniture showroom (collaboration with Scott W. Santoro/Worksight)

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Fund-raising bRochuRe for MoMA’s “Architecture +Design Circle” (collaboration with Scott W. Santoro/Worksight)

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A d v e r t i s i n g ▲ C o l l a t e r a l▲13

We have extensive experience representing airlines, lessors and lenders and are equally at home whether we are working with major financial institutions or start-up airlines or lessors. With working experience in London, New York City, Central and Eastern Europe and Latin America, we are a globally capable law firm. We can assist international clients doing business in the US, and will travel anywhere to get the job done.

43 West 43rd Street New York, NY 10036 646 .780. 9555 www.clappkelner.com

Aviation Practice

Model and Mission

Formed in 2014, Clapp Kelner addresses a need in the market for a legal team that combines quality lawyering based on years of experience with lean and efficient delivery of exactly what a client needs. We are value- driven and can provide solutions within any budget. We can offer pricing based on hourly rates, hard fixed fees, fee caps, contingent arrangements or on-call availability, whatever you require. We can provide lawyers on long or short-term secondments, on-site or off-site, either integrated into your team or supervised by one of our senior lawyers.

Our lawyers can join existing in-house teams or co-counsel to fill out clients’ regular outside law firms.

John M. Clapp Founding Partner [email protected]

917-541-4165

John M. Clapp is a seasoned corporate and securities attorney with broad-ranging experience in cross-border transactional

matters, including international M&A, restructurings, debt and equity capital markets transactions, and securities compli-ance matters. John has represented three US airlines in their multi- billion dollar leveraged leasing and equipment finance programs. His experience includes an aircraft fleet acquisition as part of a Section 363 asset sale out of bankruptcy, a strategic investment in an aircraft manufacturer in Eastern Europe, and negotiating aircraft leases with operators in emerging markets.

Lead counsel on aircraft finance transactions involving more than 100 aircraft

Broad experience in US and international capital markets financing transactions, including EETC and pass-through certificate offerings

Trusted advisor to boards and committees in restructurings and other troubled situations

Extensive experience advising on FCPA and similar matters in emerging markets

Stowell R. R. Kelner Founding Partner [email protected]

978-831-3190

Stowell R. R. Kelner is highly experienced in capital markets, M&A, and financing. Stow represented a

major North American air carrier in numerous leveraged lease financings, both public and private. He was the senior associate running the complex GPA Group $4 billion SEC- registered refinancing using the first pass- through structure. WSJ described the deal as an “Innovative Coup in Financial Engineering.” He was counsel to Morgan Stanley’s global Aircraft Group from its inception in 1996 to its sale in 2006, overseeing the purchase, financing, and sale of over a hundred commercial aircraft as well as the acquisition and integration of Ansett Worldwide Aviation Services for Morgan Stanley.

Lead counsel for a variety of complex public and private aircraft financings

Lead counsel for fleet acquisition and dispositions

Advisor on special servicing situations

Advisor on FCPA situations

Advisor on IATA special projects

Sruti Prakash Counsel, Corporate [email protected]

646-780-9555

Sruti Prakash graduated from the University of California, Berkeley in 2001 and received her JD from the

University of Chicago Law School in 2005. She worked in the Corporate and Equipment Finance group at Hughes Hubbard & Reed LLP in New York, where she represented financial institutions and aircraft leasing companies in a broad spectrum of international financing and leasing transactions, with a particular focus on aviation finance. She has drafted and reviewed numerous agreements, including loan and credit agreements, security agreements, leases, lease acknowledge-ments, guarantees, trust agreements, promissory notes, pledge agreements, lease summaries, collateral and grantor supple-ments, UCCs, borrowing requests, FAA aircraft mortgage and lease security assignments, quiet enjoyment letters, payoff letters, opinions, notices of prepayment, LLC agreements, and LLC certificates for aviation financing transactions.

Team and Contacts

43 West 43rd Street New York, NY 10036 646 .780. 9555 www.clappkelner.com

Clapp Kelner’s features a team of highly accomplished lawyers with over 50 years of combined transactional and regulatory experience through the entire aviation industry value chain, including:

All aspects of aircraft leasing through the equipment lifespan, from initial negotiation and delivery to return or buyout. We have extensive expertise in maintenance, insurance and casualty issues; negotiating subleases, purchase options, extensions, consents and engine switches; managing servicing relationships; and all other aspects of lease administration.

Capital markets financing techniques, both US and cross border, including operating (wet and dry) and finance leases, leveraged leases, EETC offerings and pass-through certificate and other securitizations, both private and SEC-registered; liquidity facilities, export credit financing and derivatives.

Acquiring and disposing of individual aircraft, entire fleets, or entire service companies; freight conversions.

Providing both US and international clients business-friendly guidance on US regulation, both in the aviation area and beyond, including anti-corruption (Foreign Corrupt Practices Act), sanctions (Office of Foreign Assets Control), financial services (Dodd-Frank) and anti money laundering (Bank Secrecy Act).

allows us to offer a global 24/7 aviation practice with blue-chip lawyering at a fraction of the cost of large law firms. We invite you to learn more at www.clappkelner.com or to call us at the numbers above to discuss your aviation lawyering needs.

Our modelAviation Practice

tRifoLD doubling as an emaiL bRochuRe for law firm ClappKelner, introducing the attorneys and describing their expertise in the area of aviation.

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A d v e r t i s i n g ▲ C o l l a t e r a l▲14

How to Discuss How To Be Black with Your Students

Although Baratunde Thurston’s How To Be Black is very funny,the book grapples with important issues about race, bigotry, and discrimination—topics that are often difficult to discuss in a class-

room. We hope these strategies will help you have meaningful and enriching con-versations with your students. We’ve also included guidelines that can be handed out to your students.

1. Establish goals for each session that tie to the curriculum. This will help focus and structure the discussion. Be sure to share the goals with the students at the beginning of each class.

2. Consider your biases and views. Every person has biases and viewpoints based on one’s experiences, environment, and upbringing. Know what yours are and keep those in mind as you are leading the discussions. If you had any moments in life that led you to view a bias differently or change a percep-tion you have held, sharing that with students is an excellent way to model what you are trying to accomplish for students.

3. Set ground rules. This can be done together as a class or by you as the instructor. These include: no name calling, listening respectfully, avoiding hurtful words or labels, disagreeing with the idea without attacking the person, asking for clarification when uncertain, dealing with inaccurate information, keeping all classroom discussions private by not sharing outside of class, and allowing students to have the right to state if they feel their thoughts are being taken too lightly.

4. Build a sense of community early in the year. It is important to get to know your students right away. Know their names, their back-grounds, and their current situation. Several icebreaker activities could be used to do this.

5. Value every student. Every student brings something valuable to the class. Let students know they are important, and so are their ideas.

While people may not agree with all of the ideas discussed, it is important for every student to be valued. Also, students need to know they are safe in presenting their views.

6. Be involved as the leader. As the facilitator, you need to be an active participant in the discus-sions. This also means you need to enforce the rules that were established. Be prepared to act if a tense moment arises. Summarize the class events and activities at the end of each class.

7. Be prepared to handle heated situations. These may occur, and how you handle them may be critical to the success of future discussions. Have a plan ready if these occur. This may mean a need to stop the discussion, have students take a period to cool off, meeting individually with a student, having a small group share the concern, or even ending discussion for the class and meeting later with those involved individu-ally or as a small group.

8. Follow up with students individually if neces-sary. If there are tense moments, or if a student is uninvolved, meet with them to see what can be done to improve the situation.

9. Review for the students at the end of each ses-sion. Summarize what you perceive occurred, what the goals were, and if those goals were accomplished. You may ask students to do the same before your give your summary.

10. Reflect after each session. Consider if you accomplished your goals. Were you involved in the discussion? How did you handle any dif-ficult moments? Were the grounds rules fol-lowed? After each session, assess how things went and tweak as needed. You may want stu-dents to do the same at the end of the activ-ity. This should be done in a written format. Do your reflection before reading the reflections of the students. After reading students reflections, you may want to revise your reflections again.

How To Be Black is available in paperback, ebook, and digital audio editions.

These guidelines were written by Mike Koren, a teacher at Maple Dale School in Fox Point, Wisconsin. You’ll find more on this subject at www.edchange.org/multicultural/activities/groundrules.html, www.crlt.umich.edu/publinks/racialguidelines, and www.pbs.org/tpt/slavery-by-another-name/.

www.HarperAcademic.com

“A hilarious look at the complexities of contemporary racial politics and personal identity.”—Booklist

“A hilarious blend of razor-sharp satire and memoir...Using his own story and humor, Thurston demonstrates that the best way to ‘be’ anything is to simply be yourself.”—Publishers Weekly

Baratunde Thurston is a comedian, digital advisor, and globetroting speaker. He cofounded Jack & Jill Politics, was named one of the 100 most influential African-Americans by The Root and one of the 100 most creative people in business by Fast Company. Formerly of The Onion, Baratunde is now the founder of Cultivated Wit. He resides in Brooklyn, and lives on Twitter (@baratunde). You can visit him at www.Baratunde.com.

Trade-show seLL sheet for HarperAcademic’s bestselling How To Be Black, doubling as a conversation starter for students and professors.

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Absecon Mills, textile manufacturer’s website, including Logo, Database management system, htmL and fLash coding. (collaboration with Scott W. Santoro/Worksight)

W e b ♥ D i g i t a l♥15

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W e b ♥ D i g i t a l♥16

The Seeker Winesellers website, positioning the client as a global wine authority, while emphasizing their personal connection with local retailers. (collaboration with Scott W. Santoro/Worksight)

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website Design and DeveLopment for a fashion label. Based on user research, the site was more useful as a marketing and promotion tool than as an e-commerce site.

W e b ♥ D i g i t a l♥17

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W e b ♥ D i g i t a l♥18

Photographers representatives website Design and DeveLopment. Their stable of artists changed and grew over time, so each of their own client’s page were treated as stand-alone sites within the parent aesthetic of the representative’s site.

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W e b ♥ D i g i t a l♥19

“It’s all in the timing” mobiLe wiRefRame, using humor to alter the timescape, diffusing the tantrum-inducing ticking time-bomb that is conflict between children’s desires and parents needs.

It’s All In the T I M I N G !

④pmIt’s time to put away the toys!

My kids won’t follow my rules

When my kids become wild and unruly, I use a nice, safe playpen.

When they’re finished, I climb out. — Erma Bombeck

It’s All In the T I M I N G !

☛T i m e - o u t s a r e n o t a p u n i s h m e n t

☛Ye s t h e y a r e I d o n ’ t l i k e t o b e a l o n e

☛Yo u a r e n o t a l o n e , w e j u s t c a n ’ t s e e e a c h o t h e r

❏✔S h a r e .

❏✔Let’s talk.

i b r a r y

y p e

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HarperAcademic, a client who took their paper catalog (environmental texts for college students) and transferred it to an onLine cataLog.

Environmental Studies ( ( 14

ResouRces foR AnimAl, vegetABle, mirAcle

Browse Inside the Book

Request a Desk Copy

Order an Examination Copy

Animal, Vegetable, Miracle Website

Barbara Kingsolver’s Website

MySpace Page for Animal, Vegetable, Miracle

Barbara Kingsolver Reading from Animal, Vegetable, Miracle (Video)

Salon.com Interview with Barbara Kingsolver

Eat Local Challenge Website

Website for Finding Restaurants and Grocery Stores Selling Local Food in the United States

Animal, Vegetable, MiracleA yeAR oF FooD LiFeBarbara kingsolver with Steven L. Hopp & camille kingsolver

With characteristic poetry and pluck, Barbara Kingsolver and her family sweep students along on their journey away from the industrial-food pipeline to a rural life in which they vow to buy only food raised in their own neighborhood, grow it themselves, or learn to live without it. Part memoir, part journalistic investigation, Animal, Vegetable, Miracle makes a passionate case for putting the kitchen back at the center of family life and diversified farms at the center of the American diet.

“Barbara Kingsolver and her family never ‘did the fast food thing . . . ’ but their formal pledge to live off the land . . . nudged them toward an enviable relationship with what sustains them. . . . . Animal, Vegetable, Miracle . . . chronicles the up-and-running results of that effort with good humor and some alarming research about the modern food chain.” —Washington Post

HarperCollins: 384 pp. 2007 ISBN 13: 978-0-06-085255-9 hc $26.95 ($33.95/CAN) Harper Perennial: 400 pp. 2008 P.S. ISBN 13: 978-0-06-085256-6 pb $14.95 ($16.25/CAN)

Browse Inside the Book

Request a Desk Copy

Order an Examination Copy

Organic Consumers Association Website

ResouRces foR mY citY WAs gone

My City Was GoneoNe AMeRicAN TowN’S Toxic SecReT, iTS ANgRy BAND oF LocALS, AND A $700 MiLLioN DAy iN couRTDennis Love

My City Was Gone is the cautionary tale of how one small town was destroyed by the very forces that created it. Anniston, Alabama was once a thriving industrial town, home to a Monsanto chemical plant, and a chemical weapons storage depot. Now it is known for its pollution and neighborhoods with exceptionally high cancer rates—some 25% above the state norm. But instead of accepting their grim fate, the citizens of Anniston successfully took on the corporation that employed them.

Author Dennis Love is an Anniston native who tells his hometown’s shocking and inspirational story and introduces a diverse collection of citizens—heroes and villains, bystanders and victims—whose experiences put a human face on this modern tragedy.

“Superb. . . . [My City Was Gone] displays [Love’s] talents as a reporter and memoirist in exploring one of America’s darkest environmental nightmares.” —Boston Globe

Harper Perennial: 368 pp.; index 2007 ISBN 13: 978-0-06-058551-8 pb $14.95 ($17.50/CAN)

ACTIVISM & LIFESTYLE

Environmental Working Group

Sierra Club

Grist: Environmental News and Commentary

Local Harvest

Food Routes

Slow Food USA®

Community Food Security Coalition

Sustainable Table

The True Cost of Food

Edible Communities

Farm to School

Sustainable Agriculture Research and Education

The Land Institute

The Ecological Farming Association

Union of Concerned Scientists: Food and the Environment

The Food Museum

Princeton University’s Conference on Food, Ethics, and the Environment provides downloadable audio and video featuring Peter Singer (Animal Liberation) and Eric Schlosser (Fast Food Nation)

EnviroLink: The Online Environmental Community

The Environmental Protection Information Center

Save the Headwaters Forest

Greenpeace

YouthCan: Youth Communicating and Networking

American Museum of Natural History

Environmental Research Foundation

U.S. Environmental Protection Agency

National Coalition Against the Misuse of Pesticides

U.S. Fish & Wildlife Service

Ecology Center

Prevent Cancer Foundation

Children’s Environmental Health Network

Friends of the Earth

Natural Resources Defense Council

The Green Squad

Riverkeeper

Leonardo DiCaprio’s Eco-Site

Oceana: Protecting the World’s Oceans

Jean Michel-Cousteau’s Ocean Futures Society

Seafood Watch

Environmental Studies ( ( 33

The Green BibleuNDeRSTANDiNg THe BiBLe’S PoweRFuL MeSSAge FoR THe eARTHNew Revised Standard version Foreword by Archbishop Desmond Tutu

The Green Bible encourages students to see God’s vision for creation and helps them engage in the work of healing and sustaining the environment. The first Bible of its kind includes the following distinctive features:

• Green-Letter Edition: verses or passages that speak to God’s care for creation and the environment are highlighted in green

• An introduction for reading the Bible and the Old and New Testaments through a “green” lens,

including what Jesus had to say about the environment

• Essays from key leaders and thinkers on various aspects of Scripture and its mandate for creation care

With more than 860 references to the earth in the Bible, compared to 500 references to heaven, the Bible carries a powerful message for the earth. Students will earn from The Green Bible how caring for creation is not only a calling but also a lifestyle.

Harper Bibles: 1,408 pp.; index; appendix 2008 ISBN 13: 978-0-06-162799-6 hc $29.95 ($31.95/CAN)

ResouRces foR tHe green BiBle

Request a Desk Copy

Order an Examination Copy

Archbishop Desmond Tutu’s Website

A d d i t i o n A l R e s o u R c e s

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B o o k s ★ c a t a l o g s★21

guiDe book seRies, each a “who, when, where and what” of art movements, ideas, and buzzwords, produced for The Abbeville Press

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B o o k s ★ c a t a l o g s★22

This book pays homage to the worlds great luthiers, particularly the late Jimmy D’Aquisto, designed and produced for Chronicle Books.

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Two cookbook interiors, Cooking with Master Chefs + In Julia’s Kitchen (Julia Child, author), designed and produced for Alfred A. Knopf, Publisher, corresponding to PBS television series’ showcasing dishes and vignettes between Julia and internationally celebrated chefs.

B o o k s ★ c a t a l o g s★23

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Design and Layout of Framing a House for The Taunton Press, bringing a clean and effortless feeling to the technical process of framing a house.

B o o k s ★ c a t a l o g s★24

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Controversial books on contemporary issues define PublicAffairs’s list each season. In addition to the cataLog Design and pRoDuction, each spread requires its own graphic interpretation.

B o o k s ★ c a t a l o g s★25

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B o o k s ★ c a t a l o g s★26

Both cataLogs for Viking Books and Penguin Books were designed and twice redesigned, updated and produced quarterly, over the course of nine years.

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T h a n k s f o r l o o k i n g !

■ ● ▲ ♥ ★