Emily Holland's Flagler College Graphic Design Portfolio

Logo Work

Converse Health InitiativeAdvert is ing, Web Design, Interact ive Design, User Experi ence

Objective

The campaign is an initiative by Converse Inc. to

get youth outside, active, and healthy. The objective

of Converse’s digital campaign is to show tweens

that staying healthy can be enjoyable and cool. It is

within their power and their choice to stay active,

no matter the activity.

User Profile

The target audience of the Converse campaign is

a ‘tween’ from age 10 to 14. This specific target

market is at an age where they no longer feel like

kids, but are not yet teenagers. It is an influential

and difficult time in their lives where they are truly

finding themselves.

Solution

Lace Up will take the generation of social media

outside and cultivate relationships that extend from

online to the great outdoors. Video games are cool,

but Lace Chase is cooler! Lace Chase is an outdoor

game that is supported by the Lace Chase app. The

game fosters active and social time with peers while

strengthening the community. It cultivates curiosity

and adventure in age of social media. Inspired by

Scout Finch and The Little Rascals.

Converse Health InitiativeAdvert is ing, Web Design, Interact ive Design, User Experi ence

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SubheadHeading

Check out Lace Up!’s outdooradventure game, Lace Chase.

Be part of the solution. Get educated on staying healthy and share the knowledge.

Join the party with an end-of-summer Block Party.

Lace Up! is an initiative by Converse to get youth outside, active, and healthy. Video games are cool, but Lace Chase! is cooler.

#laceupPlaY

Check out Lace Up!’s outdooradventure game, Lace Chase.

Be part of the solution. Get educated on staying healthy and share the knowledge.

Join the party with an end-of-summer Block Party.

Lace Up! is an initiative by Converse to get youth outside, active, and healthy. Video games are cool, but Lace Chase! is cooler.

#laceupPlaY

#laceupPlaY

ComMUniTy

AboUT

The IsSuE

Get ready for the world’s largest game

of Lace Chase on August 1st, 2016.Communities across the country

will gather at their neighborhood

parks and be greeted by Converse

representatives for the party of the

summer, the Lace Up Block Party.

Join the game bystarting your team on the left. Or fi nd a teamnear you on the LaceChase! app. Ready. Set. Game on!

Sign up your neighborhood team online and fi nd other teams in your area on the Lace Chase app. The one hour game

will begin at 4PM central time across the

country and be followed by live music and

barbecuing. Ready, set, game on.

Ready. Set. Game On

National Block PartyCity

State

Team Name

Team Captain

JoIn The GAme

Ready, set, game on.

Converse is going to take your average summer to a whole new level

with Lace Up. “I’m Bored” will no longer be in your vocabulary with the

new neighborhood game of Lace Chase. Gather your friends and your

neighbors and lace up your sneakers, it’s time for adventure.

#laceupPlaY

5 points for every opponent keychain

10 points for every opponent keychain the team holds at the end of the game

30 points are awarded to each untagged player

-30 points are taken for each death of a player

Point System

The Outdoor Adventure Game

Gather a minimum of 12 players. Separate into two teams (6 per team).

1

4

Head back towards the other team’s base to catch your opponents. But fi rst, you must fi nd where they are. Tag any opposing team members and take their bandana. Record it on the app.

Set a designated playing area. Each team decide on a team base.

2

5

Retrieve your stolen life by taking it back without getting tagged. If your one standing life is taken, you will be dead. To become a live player once again, your teammate can lend you one of his existing or stolen bandanas.

3

6

Place your keychains at base to start the game.

For full game play instructions register your team or download the app!

The game is over after the designated time (sound the bell). The winning team has the most total points kept track on the app.

ComMUniTy

AboUT

The IsSuE

The Lace Chase App

Connect with others near you to create a neighborhood

game of Lace Chase. Join and challenge teams, record points,

and keep track of your teammates with the Lace Chase app.

Brand IdentityBranding, Web Design, Print Design

Background

The Lightner Museum is housed in the former

Hotel Alcazar, built in 1887 in St. Augustine,

Florida. The building was purchased by Chicago

publisher, Otto C. Lightner in 1946 to house his

extensive collection of Victoriana. The museum is

now owned by the City of St. Augustine.

Target Audience

The audience consists mainly of tourists

temporarily staying in St. Augustine. Primarily

Caucasian, the visitors of the Lightner Museum

are typically married (72%) and traveling with their

family (67%). The content of the museum attracts

many elderly and educated visitors.

Challenge

The challenge is to blend the two very different

styles that the Lightner Museum resembles. The

building itself is Spanish Renaissance while the

museum is filled with Gilded Victorian luxuries.

Solution

A color palette that combines the exterior Spanish

and the interior Victorian style was used to marry

the competing personalties of the museum.

Delicate yet organic shapes combine the elegance

with the age of the beautiful Lightner Museum.

Brand IdentityBranding, Web Design, Print Design

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Heading

Elements

Wander the ornate halls that once walked the riches of the

grand Alcazar Hotel. Now fi lled with the extensive Victorian

collection of Otis Lightner, the Lightner Musuem is a vision of

the beautiful and ornate past.

The building was purchased by Chicago publisher, Otto

C. Lightner, in 1946 to house his extensive collection of

Victoriana. In 1968 Mr. Lightner donated the museum to the

city of St. Augustine. The builidng is now listed on the National

Register of Historic Places.

Splendors of the Gilded Age

Exhibits History Facilities Shops Restaurant Donate Visit

Open Daily 9-5

Wander the ornate halls that once walked the riches of

the grand Alcazar Hotel. Now fi lled with the extensive

Victorian collection of Otis Lightner, the Lightner Musuem

is a vision of the beautiful and ornate past.

The building was purchased by Chicago publisher, Otto

C. Lightner, in 1946 to house his extensive collection of

Victoriana. In 1968 Mr. Lightner donated the museum to

the city of St. Augustine. The builidng is now listed on the

National Register of Historic Places.


Exhibits History Facilities Shops Restaurant Donate Visit

Open Daily 9-5

Wander the ornate halls that once walked the

riches of the grand Alcazar Hotel. Now fi lled with

the extensive Victorian collection of Otis Lightner.


Open Daily 9-5

Digital Marketplace Case StudyStrategic Planning, User Experi ence , Interact ion Design

Challenge

3D Systems, a major producer of 3D Printers,

is stuck in the middle between their low-cost

competition and the high quality manufacturer.

Solution

3D Market is a strategic plan to bring 3D System’s

economic growth and brand recognition out of ‘the

middle’ of its competition. 3D Marketplace is THE

location to buy and download designs. Buy the

blueprints from your favorite brands and up and

coming designers. Find the best software programs,

and easily buy the materials that are required to

print from home.

Essentially, 3D Marketplace is a way to make 3D

Printing easy and understandable. Many people

are timid of the future that 3D printing could bring.

By giving established brands a place and way to

grow within household 3D printing, the concept

of buying a 3D printer suddenly becomes a whole

lot more achievable. With one simple touch a

consumer can download designs from their favorite

brands and print them right in their own home.

Digital Marketplace Case StudyStrategic Planning, User Experi ence , Interact ion Design



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SUBHEADHeading

THE FUTURE OF CONSUMERISM

NEW BRANDS

TOP DESIGNS

TOP PICKS CATEGORIES BRANDS DESIGNERS SOFTWARE ACCOUNT

THE FUTURE OF CONSUMERISMIn 1984, 3D Systems produced the first 3D printer. Today, we’re bringing the ease and freedom of 3D

printing into your home. Join 3D Systems as we revolutionize the 3D printing marketplace.

NEW BRANDS

THE FUTURE OF CONSUMERISM

NEW BRANDS



NEW BRANDS

FASHION

HOUSEHOLD

CHILDREN

JEWELRY

ATHLETICS

Categories

DECOR

KITCHEN

TOOLS

PETS

BATH

HouseholdCATEGORIES > HOUSEHOLD > TARGET

+ Items

Threshold™ Coffee Mug7.0 Oz: 2.75 H x 4 W

$1.20

Copyright allows for up to 6 prints

RECOMMENDEDSUPPLIES

DESCRIPTIONModern wide-opening co� ee mug. Round

with squared handle. Two color fi nish.

Microwave and dishwasher-safe.

ITEM NUMBER16342886

CUSTOMIZATIONChoose your material, color, and add personal

designs with suggested software.

• PLA Natural• PLA Brown• ABS Natural• ABS Brown

REVIEWS• Best mug design! Absolute perfection.

• The simpliest way to purchase a mug!

• Everything you could want in a mug.

AIGA Flagler BrandingBranding and Advert is ing

Challenge

The challenge is to create a brand that is cohesive

to AIGA National while sticking to their loose brand

guidelines. Graphic design students don’t seem to

understand the importance of being involved in

extracurricular activities, let alone networking. The

challenge will be to not only interest these students

but to have them join in every aspect of the club

until they graduate.

Target Audience

Flagler College graphic design students, mainly

juniors and seniors.

Objective

The brand will attract and sustain new members

while giving elected officers a direction and

organized plan to maintain a successful AIGA

Flagler chapter each year.

AIGA Flagler BrandingBranding and Advert is ing



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facebook.com//agler.aiga


Brand System

Each major event component of AIGA Flagler has been

assigned a corresponding color. The color will be used in the

logo, social media, and posters that go with the event type.


Mid-Semester Poster Campaign

It is a true challenge to convince college

students that extracurricular activities

are important, let alone worth their

time. It was found that graphic design

students require authoritative yet

friendly guidance to attend a meeting.

The posters reflect the attitude and all-

knowing figure that the students were

studied to respond to.

We’re like the fort. You’ve never actually visited, but you probably should before you graduate.

For the next level designer.Make time for AIGA, we’ll be here.

We’re like grandma. You don’t keep in touch with us, even though you probably should.


We’re like fl ossing. You always forget to do it, even though it’s highly recommended.


Cultural Viewmaster LinePackaging Design

Introduction

Viewmasters have been around since 1939.

Originally Viewmasters were used to view

photographs, then as a memorizing technique by

the U.S. Military, and finally as a revolutionary

postcard. Today and for the last 60 years,

Viewmasters are used by children to see their

favorite characters in 3D. With smart phones,

tablets, and computers revolutionizing children’s

toys and learning habits, it is refreshing to see a

child enjoy the simple magic of the Viewmaster.

Target Market

The package was designed to attract young parents

who used Viewmasters when they were younger.

Solution

A new line of educational viewfinders will be

created to draw parents to the nostalgic toy and

refresh the beloved toy. The first of a variety of

educational Viewmasters is Edu.Culture. Edu.

Culture will bring cultures from around the world

together. Three new Viewmasters will be available

as well as reels corresponding to the continents

that the country belongs to.

The Viewmaster was flipped around to expose the

viewfinder and draw the audience to the package

hanging in the toy department. Primary colors were

used to instill nostalgia and attract young parents.

Cultural Viewmaster LinePackaging Design

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Elements

Packaging

Viewmaster packaging in the past consisted of a cardboard

back with a plastic cover over the toy. Two big ideas were

established to draw the audience to the viewer from across

the isle. First, the Viewmaster was flipped around to expose

the viewers and tempt curious eyes to peek in the toy. The

second action was to design the packaging around the

viewers as eyes to, again, draw the audience to the toy.

Tervis Tumbler Digital CampaignAdvert is ing, Interact ive Design, User Experi ence

Challenge

The challenge is to bring the interactive and creative

experience that is currently offered in-store,

online for a buying experience worthy of the highly

customizable tumbler. Keeping in mind that there are

SO many different styles and designs, it is currently

difficult to choose which one is best for you or your

loved ones. The online aspect will broaden knowledge

about Tervis and expand the audience base while

focusing on the creative upper-middle-class mom.

User Profile

Women ages 28 to 45. Favorite magazines range

from People Stylewatch, HGTV, Coastal Living to

Women’s Health.

Big Idea

Create an interactive quiz that encourages

customization and creativity of the audience while

including the users pride and joy: family.

Solution

The campaign will feed off the excitement of

customizing and designing a cup that is purely the

audience’s making. The audience will see their son,

daughter, or husband in the design possibilities of a

cup. They will spend 20 minutes (based on current

time spent shopping in-store) choosing a tumbler

that is perfect for them and the ones they love.

Tervis Tumbler Digital CampaignAdvert is ing, Interact ive Design, User Experi ence

customize your familyLet’s get started. Choose a family member to begin.

lisa sam becky

allen’stervisfamily

start

create your own tervis familyFind the Tervis Family Pack right for your bunch with the choice of two 24oz or 16oz tumblers and one wavy tumbler for $35.00. Add up to three additional wavy tumblers for $6.00 each.

tervisfamily

go

what makes him shine?Choose up to three categories that best fi t your hubby.

Golf Football

Wildlife

Fishing

5 O’clock American Pride

Hunting

Sun & Surf

samtervisfamily

the f nalistsIt’s decision time! Is there a winner? Choose one tumbler.

samtervisfamily

go all done!

time to customizePerfect! Now it’s time to choose the size and lid.

samtervisfamily

Microsite Quiz

The quiz harnesses the creativity of the audience and the love of their family. The campaign offers

a special price for the Tervis Family Pack as an incentive to buy a tumbler for each member of the

family. The quiz will take the user through a fun quiz to pick the perfect tumbler for each person.

Interactive Banner Advertisement

The interactive banner ad will drive users to the campaign microsite to design

cups for each member of their family and order the Tervis Family Pack.

Banner Ad Quiz Tervis Site Package Social Media

QuizTervis Site PackageSocial Media Social Media

Quiz Tervis Site PackageSocial Media Social Media1

2

3

Campaign Touchpoints

The digital campaign will reach across multiple platforms to

create a meaningful and complete experience for the user.

Tervis Family Package

The pop-out cardboard package will encourage creativity

and will be seen as a simple and wonderful touch by moms

while being a low cost effort from Tervis Tumbler.

> > >

Annual Report Mailer and WebsiteAdvert is ing, Print Design, Interact ive Design, User Experi ence

Challenge

The challenge is to build a meaningful relationship

between current investors and West Marine.

Investors will be impressed and pleased when

they receive the annual report or when they visit

West Marine’s stockholder website. They will see

the company as thriving, well built, and most of

all, profitable. The stockholder will see that West

Marine strives to give their stockholders a return on

their investment.

User Profile

Men 40 to 60 living the boating lifestyle with current

stock in West Marine.

Objective

The goal is to show that West Marine is strong,

trustworthy, and a smart company to invest in. The

mailer will remind investors why they hold stock

in West Marine: they strive for the same goals,

have the same passion, and are growing across

the country. The ultimate goal will be to have the

investor continue holding shares in West Marine or

even better, invest more.

Annual Report Mailer and WebsiteAdvert is ing, Print Design, Interact ive Design, User Experi ence

westmarine.com/investors

2015 in Review

At West Marine, we’re inspired by our customers. We have enjoyed supplying the products for your lifestyle and sharing our love of the great outdoors with you. Thank you for making West Marine an icon for your water lifestyle.

For the love of boating.

HIGHLIGHTS LETTER PROGRESS MANAGMENT DOWNLOADS

#westmarine customer posts40,000

Randy RepassChairman of the Board

Barry KelleyExecutive Vice President

Stores & Wholesale

Pam FieldsSenior Vice PresidentCounsel & Secretary

Tom MorganChief Financial Officer

Executive Vice PresidentFinance & Secretary

Matt HydePresident and

Chief Executive Officer

Larry SmithSenior Vice President

Planning & Replenishment

Debra RadcliffSenior Vice President

Marketing

Virginia WrightChief Information Officer

Senior Vice President Information Technology

Happy Boating,

Management

Voted in Forbes’ Top 100 Most Trustworthy Companies

West Marine has saved over 2 million dollars in resource cost avoidance due to our sustainability efforts begun in 2009.

$ 2,189,689.00Greenhouse Gas EmissionsMetric Tons of Carbon Dioxide (in Thousands)

2015

2013

2012

2014

2025

3232

3 NEW Mega Stores

8 NEWLarge Stores

24 Small stores were closed and replaced with larger and more environmentaly friendly stores.

#

Interactive Pediatric StorybookInteract ive Design, Web Design, User Experi ence

Background

Proton U is an interactive storybook created for

the University of Florida Health Proton Therapy

Institute to prepare pediatric patients for their

upcoming treatment experience. The project began

in Interactive class with 17 students. Five of us

created an Interactive II class to take the screens

that were previously designed and complete

a revamp, adding consistency, a strong user

experience, and additional materials to create a

complete system for the user.

User Profile

The app is designed for pediatric patients preparing

to undergo proton therapy treatment. The patients

are primarily visiting Jacksonville from surrounding

states, South America, and Norway,

Experience

The project was a wonderful experience. We

wrote the script, found and recorded voice actors,

designed every screen, animated every moving

object, completed user research and prototypes,

and so much more. My main focus for the project

was visual consistency across all aspects of the

project, user experience, and the microsite.

Interactive Pediatric StorybookInteract ive Design, Web Design, User Experi ence

Begin Story

Resume Story Notes About

Activities

At home before treatment Arrive at Facility Treatment Time

Proton U

Patient

Childlife Specialist

UF Health WebsiteMicrosite

Contact ParentsEducate on Proton U Mail Storybook Explain treatment to patient By patient’s side

Jefferson Cutout Jefferson Plush Toy

Jefferson St .

Storybook AppPrinted Storybook

User Blueprint

What began as an app ended up as an entire interactive system for

pediatric patients. The path below shows the patient’s experience

with Proton U and the UF Health Proton Therapy Institute.

Begin Story

Resume Story Notes About

Activities



NEW BRANDS

>> >>

0

Hi! I’m Je

Drag the items to their place in the room!

>> >>

0

>> >>

0

First you’ll meet your radiation therapist. They’re behind the orange door!

Printed Storybook

Printed storybooks were created to allow access to families without

a tablet at home. The script and screens from the storybook were

altered to create a more comprehensible bedtime styled story.

Consistency Check

The project began with 17 students working on one app. When the group was narrowed down

to 5 designers, one of the numerous roles I lead was to add consistency across all screens. The

revamp focused on a continuous stroke weight and realistic color palette across all platforms.

Emily Holland's Flagler College Graphic Design Portfolio

Documents

Transcript of Emily Holland's Flagler College Graphic Design Portfolio