Geeking out on AdWords paid search tactics - Internet Summit 2013
Emerging web tactics for 2013
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Emerging SEO Strategies & Trends that Every
Marketer Needs to Know!
Oliver FeakinsCEO, Web Talent Marketing
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Oliver Feakins• Born in London, England• I have a Wife, 2 dogs and a cat• Founded two internet companies
starting when I was 24.• Hold an MBA• Working for Internet Companies
since 2003• Speak on Web Marketing at
conventions across the country
• I’m fueled by Vision.. Big time!
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• Founded in 2008• 18 employees and growing!• Clients in varied Industries from
across the country. • Promotion World ranked us #4• Top SEOS ranks us #17 in the US• Our thoughts are published
everywhere!• We operate the Lancaster SEO
Meetup Group – It’s FREE!!!!• Saying we are passionate about
search marketing is an UNDERSTATEMENT!
Awards & Certifications
Find us here
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Where Do you Rank?
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Your Name?
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Your Service?
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Things are not what they appear?
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Welcome to SEO in
2013!
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Remember This?
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Google is smarter than ever!
Google can…
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Treat an illness
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Finish math homework
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Check my flight
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Check my team
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Saves Lives!
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You (and your customers) now influence the search results
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Important TIP!
https://www.google.com/business/placesforbusiness/
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Important TIP!
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Let’s give this a try!
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Rank for “Internet Marketing Companies”
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Personalized Search
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How do you see where you really rank?
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Track your rankings
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Where Do you Rank?
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Google is cleaning up the web
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• Launched February 2011• Affected 12% of search
results• Has been refreshed over 20
times• Targets poor/thin content• Websites with heavy ad
usage• Put tons on online business
out of business
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• Launched April 2012• Affected 3% of search results• Is very difficult to reverse• Targets Spammy SEO• Is known as the “over
optimization penalty”• Punishes you for “bad links”• Google provided a tool in fall
of 2012 to help correct sites that were punished.
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Social Media is no longer an option !
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Social Media & Rankings
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Correlation is not always causation
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Search engines are listening!
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Link building vs. Share Building
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What is your social media strategy?
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What is social media
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It’s a Conversation
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What social media is not
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The average person is exposed to 3,000 advertisements EACH DAY!
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• Networking
• Thought Leadership
• Crisis Management
• Recruitment
• Public Relations
• Customer Service
• Client Retention
• Loyalty Building
• Collaboration
Social media uses
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And yes… BUSINESS DEVELOPMENT!!!
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Develop your strategy!
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Think conversation NOT campaign
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Listen to your audience
• Google Alerts
• Tweet Deck
• Social Mentions
• RSS Feeds
• Followerwonk
• Friend Seeding
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Tool up and engage
• Ping.fm
• Sprout Social
• Namechk
• Houtsuite
• Followerwonk
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Develop a winning content strategy
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Keep your ear to the ground
• Uber Search
• Quora
• Search.twitter.com
• Google Trends
• Google Alerts
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Some more things to consider
• Don’t sell – talk
• Double check your spelling / grammar
• Write unique content – don’t copy!
• Think outside the box
• Don’t limit yourself to text – Think video!
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Don’t Offend
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Get Local
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Get Local
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Get Local
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Mobile is here!
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Mobile usage growth
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Mobile usage growth
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Tips for Mobile
• Responsive web design• Sites first, apps later!• Mobile URLs• Analyze your mobile data• Optimize site speed
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Optimize for Siri
120 Million iphones and ipads Sold since 2008
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In Conclusion
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• Optimize your website for the social media revolution• Register and promote you local listings in search engines and
other databases• Research, analyze and develop a strategy for mobile users• Stop looking at rankings – Look at leads, sales & engagement• Social Media is to important to leave to an intern• There is no cheap tricks or shortcuts to great online marketing• Content is king… Still!• Social shares are queen!• Focus only on quality metrics
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Questions?
@socialmediafirm