Emerging Technology: Practical Applications of Web 2.0 Technologies! Kelli Staley Lansing Public...

Emerging Technology:

Practical Applications of Web 2.0

Technologies!Kelli Staley

Lansing Public LibraryMetropolitan Library System

April 11, 2007

How Lansing Public Library Implemented Web 2.0 Technologies for Under $250.00

• Flickr• Blogging• Library Toolbar• Search Engine Optimization• Podcasting• Screencasting

flickr

flickr.com

• Share & show off your photos

• Allow comments• Blog photos easily• Collaborate• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost

• Camera– Digital– Scanned Prints– Photo from CD

• Flickr– Basic

Account=Free– Unlimited Uploads

$24.95/ 1 year or $47.99/ 2 year

$47.99

2 year flickr pro account

(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost

• Blogger• Feeddigest

– Limited to 5 digests

• FeedBurner– Some premium

services

$0.00

Library Toolbar

Why a Toolbar?

• Fewer people visit library websites to begin their searches

• Constant presence in user’s internet experience

• Patrons are familiar with the format of browser toolbars

Libraries Leap into Toolbars

Conduit Wizardhttp://www.conduit.com/wizard

Cost

• Conduit.com– Wizard to create

toolbar– Web page to

host & allow downloads

– IE and Firefox

$0.00

Search Engine Optimization

• Meta Tags– http://www.submitexpress.com/

metatag.htm

• Google’s Webmaster Tools– https://www.google.com/webmasters/tools/docs/en/

about.html

Search Engine Results

• Summaries• Keywords• Frequency Google spiders revisit

your page to check for changes

Search:Metropolitan Library System

Summary:Metropolitan Library System

Source code:Metropolitan Library System

<head> <title>Metropolitan Library

System</title> </head>

Source code with keyword meta tags

<head> <title>Lansing Public Library Home

Page</title> <META NAME="Keywords" CONTENT="lansing library, illinois, IL, lansing, library, suburban chicago, SLS, MLS, catalog, free, events, book discussion, story hour, performance, art, public, books, magazines, videos, compact discs, talking books, historical society, research, internet access”>

Description & author meta tags

<META NAME="Description" CONTENT="The Lansing Public Library is located in Lansing, Illinois. Access our catalog, view your patron record, and see upcoming events! We are a member of the MLS Metropolitan Library System.">

<META NAME="Author" CONTENT="Created by Kelli Staley. [email protected]">

</head>

Submit Express Meta Tags Generator

Example Generated Meta Tags<HTML>

<HEAD>

<TITLE>my website title</TITLE>

<META NAME="Keywords" CONTENT="keyword1, keyword2">

<META NAME="Description" CONTENT="description of your website">

<META NAME="Author" CONTENT="[email protected]">



</HEAD>

Google’s Webmaster Tools

Cost

• Submit Express• Google’s

Webmaster Tools

$0.00

Podcasting

• Library programs• Upcoming programs• National Library Week, Banned

Books Week, Library Card Month…– Check the ALA website for radio

scripts!

• Share conference presentations

Podcasts

• Listen on your computer

• …or on your MP3 player

Downloaded a Podcast?• Some 12% of

internet users say they have downloaded a podcast so they can listen to it or view it at a later time.

• Source: Pew Internet and American Life Project

YesNo

Podcasting Essentials• Microphone• Computer

– Laptop OR desktop you can move• Audio software for editing

– Audacity • Mp3 encoding software

– Lame mp3 encoder• Web server space to post audio files

Podcasting Optional

• Griffin iMic external sound card– Hear the difference

• Portable recording – Mp3 player with recorder attachment

• iPod• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost

• Audacity $0• LAME encoder

$0• iTunes $0• Feedburner $0• Microphone $12• Griffin iMic $40

$52.00

Screencasting

• Demonstrate features of the online catalog– Place a hold– Renew items online

• Demonstrate online databases• Help on demand, especially for

remote users

Screencasting

• Software– Wink or– Camtasia

• Microphone• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost

• Wink $0• Camtasia

– (free trial) $0

• Headset microphone (optional) $16

$16.00

Trendsetters

• Library Success: A Best Practices Wiki– http://www.libsuccess.org

Add your library’s story!

Learn More

• SirsiDynix Institute– http://www.sirsidynixinstitute.com– Free seminars for customers of any ILS– Check the archives for past

presentations• Podcasting (new presentation coming June 5)• Screencasting• Web 2.0• …and MORE!

Final Costs• Flickr

$47.99• Blogger $0• Toolbar $0• Search Engine

Optimization $0• Podcasting $52• Screencasting $16• Feedburner $0

$115.99

Emerging Technology: Practical Applications of Web 2.0 Technologies! Kelli Staley Lansing Public...

Documents

Transcript of Emerging Technology: Practical Applications of Web 2.0 Technologies! Kelli Staley Lansing Public...