Emerging marketsPartner Conference

27–31 May 2012Sicily, Italy

SWOT AnalysisStrengths

o Leader on the worldwide retail marketo Technologic Superiority : An engine un-equaled on the market

The NEW Security Center allows a global view for administration New control tools

o Strong dynamism for retail : Capacity to keep an annual upgrade versions for retail New functions added to the product News products with wide range of products ( Pure, Mobile security, small office,

Krypto Storage …)o Good reputation on the market o Strong dynamism on Corporate : Upgrade and new versions are good for business

News products ( Linux,Exchange, Mac version…)o Good penetration on the public, education, banking markets (Ministries,

universities, Public market) small to medium corporateo Control of Channel well masteredo Kaspersky has the abilty to listen to partners to improve efficiency

SWOT AnalysisWeaknesses

o A weaker penetration on the Kaspersky corporate solutions than on retail yet: need to build brand awareness on corporate

o Worldwide SLA support agreement missingo Worldwide corporate agreementso Upgrade versions into corporate markets

o Lack of structure dedicated to respond to tenderso Need quicker reaction from KL on the request cost (no major account

manager to deal with worlwide corporate accounts)o Launches of new version for Licences too late compared to Retailo Few case studies o No certifying training locally and in local language

SWOT AnalysisOpportunities

o Corporate End Users are turning to new complementary solutions : firewalls, URL filter, antispam etc.

o Corporate market : possibility to offer an anti malware solution inc. firewalls, URL filter, antispam

o Apple world and mobile solutionso Solutions open the doors to Vertical markets : Education, medical,

automobile, mining, banking.o Demand on OEM and retail licences (import custom duties slows down

boxes sales

o Political climate uncertain and difficult to manageo Projects are important but slow to achieve o A strong competitors presence on the complete solutions – appliance o Loss of vigilance against competitors

SWOT AnalysisThreats

Proposals

o Increase antimalware concept by proposing global solutions : when do we get Pure for Corporate ?

o Target a communication plan towards the corporate end-userso Use a Bilingual communication English/French.o Communicate more on the Kaspersky Lab’s engine and new products

Feeder Purchase to date

2010 2011 2012

Feeder Purchase

$87 600 $181 300 $63 800

Public Price

$174 600 $360 000 $127 500

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2010 2011 2012

Feeder - Kaspersky Lab Purchase

Feeder Purchase

Public Price