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Transcript of Emerging Markets
Digital Inclusion: The Brazilian experience
Emerging Markets
Priscila Grison
WHATIS THE CORRECT
SIDE?
About BrazilInternet in BrazilTelecoms in Brazil Digital Inclusion
About Brazil5th biggest country6th largest economyPopulation: 191,790,0005,564 townsGDP:1,3 trillion
Source: IBGE
10% earn 18X more than 40% poorest
Demographics
Telecommunications 200810 years of privatizationThe only sector that has no bottlenecks to economic development in Brazil.
0
102030405060708090
100110120130
1998 2000 2002 2004 2006 1T2008
Fixed lines
Mobiles
Cable TV
Broadband
Regulatory scenario changing
Telecom Market
Gross Revenue: R$ 158,4 billions in 2007
6,2% of GDP
42,4% of Net Revenue are taxes
Brazil has the most expensive rates in Latin America.
Amount of time spent on the web Brazil
France
USA
Japan
Australia
UK
Spain
Switzerland
Italy
22,5
20,1
19,3
19,1
18,2
16,4
15,5
15,2
14,4
It’s not numbers…
It’s a cultural change
Biggest community on Orkut28 million users
Very active internet users
13,9 million active usersMore than 40.000 twitters
52% read blogs daily 50% have already created a Blog75,7% belong to a social network
ConstraintsBroadband
access:8,3 million1/3 towns
Only 22,9 million have internet access at home.
135 million mobiles in use
2,8% use mobile web.
Is it a lot?
More than 3 million mobile web users. Considering instant messaging and mail, it goes to 7,3%
Technologies
GSM 115.486.494CDMA 15.660.581 TDMA, 2.858.369 WCDMA 775.938 CDMA 2000, 539.184
AMPS
TDMA
CDMA
WCDMA
GSM
CDMA2000
Still 10.414 analog mobiles
Pre-paid
Pos paid
Pre-paid devices are popular.
ARPU: 20 Reais per month
81,03
18,97
Personal device.
It’s my identity.
It’s a social symbol.
Features most common
100%
68%
35%
33%
29%
15%
SMS
internet
Java
Bluetooth
Camera
MP3 Player
30,5
25,36
24,92
15,483,7
Vivo
Tim
Claro
Oi
BrT
Brazilian market share
Uses for digital inclusion
Canal Motoboy
What more is needed?Clarity from regulatory bodiesBusiness models and pricing Education and awareness
Conclusions
Thank you!!!