Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure...
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Transcript of Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure...
Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)
New Tobacco Products
Once limited to cigarettes, cigars, pipe tobacco and chewing or spit tobacco, tobacco products today come in more flavors, forms, shapes and sizes, and with more unproven health claims, than ever before.
Key trends include:
Introducing flavored products Creating novel smokeless products Targeting products and marketing Sustaining addiction and discouraging
quitting
Reduced Exposure vs. Reduced Risk
Reduced Exposure: The shortened level of secondhand smoke omitted and its inhalation to non-smokers
Reduced Risk: A lower risk of negative health effects associated with the use of the tobacco product
New Advertisement Methods
Manufacturers focus on the habits, desires, and tastes of their intended audience.
“The tobacco pandemic is a communicated disease. It is communicated through advertising, through the example of smokers and through the smoke to which non-smokers-especially children-are exposed.” – Gro Harlem Brundtland, Director General, World Health Organization, 1999
NEW PRODUCTS New Packaging New Sizes New Designs
New Colors New Flavors New TechniquesTRU Youth must have New IDEAS too!
Virginia Slims
Smaller diameter. Skinny for image and convenience.
Meant
to
attract
women
Camel #9
By Revved Up Inc. & Southern Smokeless
INFUSED WITH CAFFEINE
Keeping an eye on Japan
Innovative Manufacturing Philip Morris has a Japanese company PMJ
D-spec/LSS Products D-Spec or Less Smoke Smell (LSS) cigarette. D-spec, a
technology perfected by Japan Tobacco Inc., is a method of fixing a flavorant onto the cigarette to improve the smell of side stream smoke.
Camel Nutty Menthol
When lit, the extra paper-layer burns simultaneously with the cigarette rod, off setting the tobacco smell.
Salem Menthol
Triple menthol cigarette with an internal flavored yarn inserted in the filter. Flavors include mint, spearmint, and peppermint.
Marlboro
7.2cm long compared to a regular 8.5cm cigarette. Designed for quick use.
Marlboro Intense This smaller cigarette is being referred to as “snack size”.
Similar to Marlboro’s 72s brand.
Contains a small blue menthol capsule within the filter.
By squeezing the filter the small blue capsule is crushed and chemicals are released.
Camel Crush
Reduced Risk Products
Advertise they have less nicotine or tobacco therefore it is a safer alternative
Some products substitute tobacco for other harmful substances that can contain carbon monoxide and propylene glycol
Can still have a high level nicotine There are not current studies supporting
the use of these products, no safe level!
E-cig: Nicotine, No Tobacco
Heats up nicotine instead of burning it
No carcinogens or tar
Blows out vapors
A mix of water, nicotine, artificial smoke flavor and propylene glycol, the chemical used in fog-making machines. "The electronic cigarette is not a
proven nicotine replacement therapy," said Dr Ala Alwan, Assistant Director-General of WHO's Noncommunicable Diseases and Mental Health Cluster.
Eclipse contains Tobacco, heats instead of burning.
Camel Dissolvables deliver between 0.0 to 3.1 milligrams of nicotine, while cigarette smokers typically inhale about 1mg per cigarette. Camel Dissolvables will not be positioned as a smoking cessation or reduced risk product. Emerging Products by R.J. Reynolds
Reduced exposure products
Camel Dissolvable Sticks: Can be placed in the mouth like a toothpick or broken into a piece that is placed between the upper lip and gum, where it dissolves after ten minutes. Flavor: Mellow
Camel Orbs: Pellet that lasts about 15 minutes. Same usage as sticks. Flavors: Fresh Mint and Mellow
Strips: Dissolve after 3 minutes. Flavor: Fresh Mint
Sachet (Pouch)
Revel
Smokeless and Spit-lessAvailable in mint, wintergreen, and cinnamonResembles gum or mintsComes in a pouch (sachs)
Camel Snus
Spit-less pouch The juice can be swallowed
Fuisz
Film strip Owned by MonoSol Rx Claims to have
significantly lower amounts of tobacco
What could be dangers of using this film?
Nicotine Water
Each 8-ounce bottle contains 4mg of nicotine equally suspended in purified water, with just a hint of lemon flavoring.
All you will taste is the water. For use where smoking is not allowed or for people who want to quit smoking.
From http://www.nicoworldwide.com/
“NICLite® contains a purified organic nicotine molecule in a Complex Homeopathic Formula, which will go into equal suspension in 8 ounces of pharmaceutical grade water.”
Nicogel is a tobacco gel that smokers can substitute for cigarettes. It is to be used when a smoker is in a place where they are not allowed to smoke.
It is not a smoking cessation product. To use Nicogel one must take a single press of gel and rub it into their skin.
http://www.nicogel-uk.com/index.php
Moving from ideas to action
Questions to ask yourself when making an action plan:
Have a goal. How can we write down the goal in simple terms? How to spread the message —who needs to be educated, how
do we get our message out, etc When to begin and end the work towards this goal. Are these
dates realistic in terms of what everyone can do? Materials are needed—food, pencils and paper, poster board,
etc Make sure that everyone knows what their responsibility will
be. How do we evaluate the successfulness of the action steps?
How do we know when we’ve finished the steps?
Techniques
Hosting tobacco education events Educate Staff about new products to help
with Compliance Host events with your TRU club at school Submitting letters to the editor to your
local newspapers. Educate Family and Friends Continue to research and stay up to date!
Resources
Jim Martin, NC Tobacco Prevention and Control Brach Presentation: 15 New Tobacco Products sept29-3 (2)-1.ppt
Paul Turner, NC STEP Presentation: Task Force Updates August 2008 World Health Organization, Marketers of electronic cigarettes should halt
unproved therapy claims, 9/19/2008. http://www.who.int/mediacentre/news/releases/2008/pr34/en/index.html.
Southern Smokeless, http://www.southernsmokeless.com/. Crown Seven, http://www.crown7.com/. New Products, Tobacco Documents, www.tobaccoproducts.org NC Tobacco Prevention and Control Branch,
http://www.tobaccopreventionandcontrol.ncdhhs.gov/. NC Health and Wellness Trust Fund, www.healthwellnc.com Nico Worldwide Inc, http://www.nicoworldwide.com/ Nicogel, Limited Company registered in England, http://www.nicogel-uk.com
What flavors does Revel usually come in?
A. MintB. WintergreenC. CinnamonD. All of the above
What commonly used object can be most compared to the size of the Fuisz:
A. Pencil C. Index Finger D. Rice Grain
B. Penny
Camel #9 are mainly made to appeal to:
B. MenC. ChildrenD. Elderly
A. Women
E-cigs are meant to heat up tobacco, not burn it.
TRUE FALSE
A. Watermelon
C. OrangeD. Lime
B. Lemon
What flavoring does Nico Water have a hint of?
Reduced Risk means:
A. A lower risk of negative health effects with usage of tobacco
B. The more tobacco you use, the lower the risk of cancer is
C. The risk of being hit by a UFO is reduced
Virginia Slims areskinnier because:
A. Of image and for convenience
B. Because there’s less tobacco for women
C. They look cooler than regular cigarettes
REVVED UP is directedto:
B. Young men with fast carsC. Retired Nurses
A. 14 year old girls
To activate the flavor in Camel Crush, you:
C. Squeeze the ball until you
hear a click
A. Punch the box
B. Throw the carton down the stairs
Marlboro Intense are small because:
B. So they are “snack size”
A. Babies want them
C. They’re more intense