Emerging Best Practices in Dynamic Pricing

© 2016 Scientific Revenue. Confidential Material.

Emerging Best Practices in Dynamic PricingTed Verani VP, Business Development January 2016


What we do: Increase IAP revenue

Scientific Revenue provides a dynamic price management solution for mobile games that boosts in-app purchase revenue. We match the right prices with the right players at the right times, to keep players engaged, increase conversion, and grow profits for game publishers.


Not About Game Design

• Not About: Game design or How to Design a Monetization UX or Coin Stores or …

• About: The evolving use of IAP as part of a winning monetization strategy

• We have LOTS of information about Game Design on our website

http://www.scientificrevenue.com/resources/


Not a Trend: The IAP Revolution is Over


Not a Trend: The Big Data Revolution is (Also) Over


Trend 1: Continuous Optimization


More Trend 1

• Left: Number of new users by date and hour, lighter = more

• Right: Number of purchasers by date and hour, lighter = more

• People who join at noon are 4 times more likely to spend than people who join at 5 AM (in this game)


Trend 2: Game Specific Optimization


Trend 3: Feeder Apps

http://lloydmelnick.com/2015/10/14/why-your-business-model-should-not-rely-on-in-app-purchases-only/


Trend 4: Go Global


Trend 5: Fairness


Trend 6: Training Users


Trend 7: Premium Apps for Strong (Children’s) IP


Trend 8: DLC for Premium Apps


Thank You

Ted Verani Head of Business Development

[email protected] @veran1

mailto:[email protected]

Emerging Best Practices in Dynamic Pricing

Mobile

Transcript of Emerging Best Practices in Dynamic Pricing