5/26/2018 Emergent vs Intended Strategy

1/5

Part I The Proces

Strategy definitiimplemen

ghOsh

a V sHarMa

saNKet

rihANa garG

5/26/2018 Emergent vs Intended Strategy

2/5

In contrast to the general belief, strategy formulation is an organic and

dynamic process accumulating from day-to-day operations, often

bypassing top management intentions

Intended Strategy Strategy Plans) Emergent Strategy Strategy APlans created by top management or external

consultants

Plans which result from unforeseen e

factors that demand response in the

operations

Top-down approach Bottom-up approach

Hypothetical Observed

Intended Strategy Emergent

FrameworkCoordinated Vision (Context and Detail)

No unanticipated external influence

5/26/2018 Emergent vs Intended Strategy

3/5

Bull in a China Shop: the Honda Example

Small rugged

Supercub

motorcycles for

short trips

Sturdy bikes for

long over-the-

road excursions

Sim

lighte

dir

Intended Strategy Emergent Strategy

5/26/2018 Emergent vs Intended Strategy

4/5

Refined FrameworkIntended Strategy Emergent St

Resource Allocation Process filter)Process through which proposals are evaluated in terms of

required capital, talent and other resources

5/26/2018 Emergent vs Intended Strategy

5/5

Resource Allocation Process: the four steps

determination of the viability of and support/funding for the proposal

actual filter happens and the intended strategy gets distorted to emerg

strategy due to middle management intervention (agent conflict, budg

constraints, biases, pressure)

Definition Impetus Structural Context Measure

articulation of the

idea/proposal

organizational forces

comes to the fore

estimation o

deliverables