Emergence Demand Solutions
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Transcript of Emergence Demand Solutions
Emergence of on demand solutions in the context of enterprise services
Thomas Wieberneit27.09.2006
Emergence of SaaS - Reasons
It was about time, because SaaS offers very low entry barriers for customers
No licenses, no maintenance Departmental roll out; often no involvement of IT departments Quick fixes for pressurizing problems This holds especially true in the case of CRM
SaaS offers very low exit barriers for customers No large upfront investment done
Internet became a trusted and stable business platform after the burst of the .com bubble
Contenders meanwhile offer a wealth of functionality that is often not needed by customers, so they are looking for simpler solutions that are ‘good enough’
The Innovators Dilemma: Disruption from below
Time
C
ompl
exity
of F
unct
iona
lity Maximum
Minimum
Adapted from ‘The Innovators Dilemma’ by Clayton Christensen
Complexity of Functionality demanded by the markets
Advan
cem
ent o
f fun
ctio
nalit
y in
old
tech
nolo
gy o
r mod
el
Advan
cem
ent o
f fun
ctio
nalit
y in
new
tech
nolo
gy o
r mod
el
Window of Opportunity
What is an Enterprise Service Architecture?
A service-oriented architecture is a collection of services that are built following few principles: Abstraction Modularization Loose coupling of modules Communication via well defined interfaces (services)
An Enterprise Services Architecture is the application of the service-oriented architecture principles to enterprise scale scenarios.
An Enterprise Service models business activities. It is an aggregation of Web Services to meet with the goal of automating enterprise-scale business scenarios. It typically accesses one or more enterprise information systems. Enterprise Services communicate using web service standards e.g., cancel order
Enterprise Services Architecture – Key Characteristics*
ESA extends the benefits of web services to business scenarios
Enterprise Services are modeled from outside in ESA offers a blueprint for enterprise-wide business
process evolution with complete investment protection Enterprise Services Architecture allows new business
processes to be developed, deployed, and changed independently of existing applications
Enterprise Service Architecture is about increasing companies’ flexibility while reducing cost. Easy recombination of core processes Easy outsourcing possibilities due to standard interfaces
*SAP Whitepaper Enterprise Services
Current Situation There is an ongoing commoditization of Enterprise
Applications Businesses need to keep their overall IT costs low Businesses faster and faster need to flexibly adapt their
processes in order to keep or gain competitive advantage Businesses see a good use in applying plain standards for
parts of their operations that do not distinguish them Main interest for on demand solutions can be observed in
HR/Hiring/Talent Management*
Corporate processes are good candidates for outsourcing
First on demand suites are existing E.g., Netsuite
*Merrill Lynch CIO Survey 2006 – 2008, 16.08.2006
Core and Context*
A process is Core, if it differentiates the company and gives competitive advantage. All other processes are Context.
*Adapted from ‘Living on the Fault Line’ by Geoffrey Moore
CoreDifferentiation
ContextProductivity
Mission CriticalActivities
EnablingActivities
Bringing it all together Companies with an increasing frequency of process
changes need to adopt their core processes and thus their IT structure often to keep their competitive advantages.
Companies need to reduce their (IT) operations cost. This can be achieved by standardizing and outsourcing of processes
SaaS promises to reduce operations cost by standardizing on (industry) standard processes (best practices)
ESA promises flexibility at low cost
Conclusion
SaaS and ESA will converge along context processes
Enabling processes will be the next wave of SaaS and be integrated into companies as a service followed by mission critical context processes
The systems of outsourcers and their customers will be increasingly connected via Enterprise Services
The same will hold true along the value chain of companies
Questions?
References
Clayton M. Christensen, The Innovator’s Dilemma, Collins Business Essentials, ISBN 0-06-052199-6
Geoffrey A. Moore, Living On The Fault Line, HarperCollins Publishers, ISBN 0-06-008676-9
Dan Woods, Enterprise Services Architecture, SAP Press, ISBN 3-89842-508-8
Merrill Lynch, July ’06 CIO Survey of software spending intentions
SAP, White Paper Enterprise Services