EMEA Mobile Apps

Overview

Application: Role: Test Platform:

Herbalife+ Distributor (Member) Samsung S7

Edge

HerbalifeGO Retail Customer iPhone X

By Eugene Kardash, Oct 2018

Goal of this presentation

To convince business owner:• to step back from fixing task flows• to shift focus from being task oriented

to be user’s goal oriented• to work on root cause usability issues

• What are the users’ goals? What do they want?

• Do the apps help users to reach their goals?

• What really do the apps offer?

Questions to product owner

Before we go to any specific task flow let’s see whether UI follows the mental models of distributors and retail customers.

High level issues beyond task flows

IA (information Architecture):• Dashboard (Homepage)• Navigation (Nav Drawer, back button,

informing the user about current step)• Quick access to relevant information• Search, filter, and sort

High level issues beyond task flows

UI:• Material design & Human Interface Guidelines• Use of meaningful icons• Forms: steppers, toggles, selectors, inputs,

moving through fields…• Color usage agreement for interactive elements• Language and labels (locale, upper/lower cases,

semantics, grammar)

High level issues beyond task flows

UX:• Responsiveness to taps• First-time screen instructions• Keeping user informed what is going on• Feedback (performed actions, results,

errors…)• Error messages’ style and consistency

UX: HerbalifeGO app

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Eat & Drink navigates to Rating (?) screen (not interactive screen)

Track link navigates to Track link, not actual content

UI switches from English to Dutch

extra step

IA: Guidance through the task in Herbalife+ app

Identical non-informative screens without any task guidance or navigational guidance

IA: Dashboard and Nav Drawer in Herbalife+ app

Two main navigational UIs:• Not-informative• Incomplete• No guidance• Only three items correlate, but

not sorted• Nav Drawer doesn’t respect

Material Design interactions

IA: How it can be (prototype)