President Cleveland Where are You? Mr. Ochoa 6 th grade-MVMS Language Arts.
EMCArts Social Media & the Arts (in Cleveland)
-
Upload
devon-smith -
Category
Technology
-
view
665 -
download
1
description
Transcript of EMCArts Social Media & the Arts (in Cleveland)
![Page 1: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/1.jpg)
Social Media and the Arts: Emerging Tools &
Engagement Techniques
#EMCArts
![Page 2: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/2.jpg)
who am I?
@threespot @devonvsmithwww.24UsableHours.com
![Page 3: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/3.jpg)
social media isn’t adverBsing
![Page 4: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/4.jpg)
social media isn’t the home
shopping network
![Page 5: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/5.jpg)
social media isn’t
a coupon
![Page 6: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/6.jpg)
so what is social media?
![Page 7: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/7.jpg)
why does Virgin America like social media?
![Page 8: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/8.jpg)
why does Coca Cola like social media?
![Page 9: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/9.jpg)
why does network television like social media?
![Page 10: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/10.jpg)
10
why does Starbucks like social media?
![Page 11: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/11.jpg)
Most nonprofits exist to serve a community in need
![Page 12: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/12.jpg)
so what about the arts?
![Page 13: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/13.jpg)
We have creaBve content
![Page 14: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/14.jpg)
We’ve built personal relaBonships
![Page 15: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/15.jpg)
We are natural storytellers
![Page 16: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/16.jpg)
![Page 17: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/17.jpg)
Everything will be interacBve
![Page 18: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/18.jpg)
Everything will be just a click (touch) away
![Page 19: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/19.jpg)
Everyone will be a
content creator
![Page 20: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/20.jpg)
There are no rules in social media
![Page 21: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/21.jpg)
But you should be providing
unique value to a
unique audience on each plaOorm
![Page 22: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/22.jpg)
Best PracBces for Social Media
![Page 23: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/23.jpg)
Ask quesBons
![Page 24: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/24.jpg)
Post as oSen as your audience is online & you have something to say
![Page 25: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/25.jpg)
Don’t duplicate content
![Page 26: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/26.jpg)
Listen more than you measure
Read more than you write
![Page 27: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/27.jpg)
Take it outside the
marke<ng office
![Page 28: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/28.jpg)
But does social media sell Bckets?
![Page 29: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/29.jpg)
Social Media Ticket Sales – Direct AYribuBon
Click thru rate
![Page 30: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/30.jpg)
Social Media Ticket Sales – Longitudinal Study
Season 1 Season 2
$ $ $ $
![Page 31: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/31.jpg)
Social Media Ticket Sales – Compared to Peers
Neither
![Page 32: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/32.jpg)
32Social Media Ticket Sales – Follow the Eyeballs
![Page 33: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/33.jpg)
The Future of Social MarkeBng
![Page 34: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/34.jpg)
The Future of Social
Intelligence
![Page 35: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/35.jpg)
The Future of Social Discovery
![Page 36: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/36.jpg)
The Future of Social
OpBmizaBon
![Page 37: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/37.jpg)
37
The Future of Social
Networking
![Page 38: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/38.jpg)
Yerba Buena Center for the Arts
![Page 39: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/39.jpg)
![Page 40: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/40.jpg)
Synchronous Objects
![Page 41: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/41.jpg)
![Page 42: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/42.jpg)
#askacomposer
#askavocalist
#askaconductor
#askthestrings
![Page 43: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/43.jpg)
![Page 44: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/44.jpg)
How do you start?
1. Pilot an experiment2. Establish SMART goals3. Give it Bme4. Spend Bme listening & watching5. Measure before & aSer
![Page 45: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/45.jpg)
MarkeBng Director
ExecuBve Director
Musician/Actor/ArBst
Development Director
Curator
Box Office Staff
EducaBon Director
Ticket buyer
Board member
Donor
Pair Up
![Page 46: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/46.jpg)
I want to hear from you about...I want to tell you...
![Page 47: EMCArts Social Media & the Arts (in Cleveland)](https://reader033.fdocuments.us/reader033/viewer/2022052822/554ada2fb4c9056a798b4a47/html5/thumbnails/47.jpg)
What if...Anyone could overhear your conversation?Anyone could join your conversation?You could add photos, video, audio to your conversation?Your conversation happened before, during, or after a performance?You could analyze collections of similar conversations?