EMC Captiva Mobile SDK Overview

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This is a quick overview of the EMC Captiva Mobile SDK

Transcript of EMC Captiva Mobile SDK Overview

Page 1: EMC Captiva Mobile SDK Overview

1 © Copyright 2014 EMC Corporation. All rights reserved.

EMC CAPTIVA MOBILE SDK

Raul Gabriel May 2014

Page 2: EMC Captiva Mobile SDK Overview

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Mobile Capture Challenges

1. Poor Recognition of Mobile-captured Images

2. High Transmission Times

3. Lack of Mobile-app Embedded Capture Services

Presenter
Presentation Notes
Mobile Capture Challenges: Poor recognition of mobile-captured images - Mobile-captured images have poor recognition due to the low quality images currently sent from mobile devices. Organizations do not have any control in terms of the different mobile devices that their consumer base use. Some my use older smartphone/mobile devices that may not produce crystal clear images and may need to be enhanced at some point High transmission times - Transmission time for mobile-captured images is very high (many seconds per image), due to large file sizes. So this causes consumers to eat up their data plans when transmitting such captured images. Consumers may not have the luxury of always having a wifi network available and at times may need to depend on their cellular network for transmission. This can eat up data and additional costs for the consumer Lack of mobile-app embedded capture services - Customer’s mobile app missing on-device embedded, image capture and image cleanup/enhancement capabilities. Not all mobile capture applications are provided with image cleanup/enhancement capabilities. So there is no guarantee that mobile capture images have the highest quality if the business relies on extracting any meaningful information off the images
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Reliable Compliance

Increased Operational Efficiency Contact

information for all relevant

parties for both the customer

and EMC

Customer’s environment

details Enhanced

Brand Exposure

Competitive Parity/Services Differentiation

Customer Service/

Customer Experience

Perception/ Relevancy

Enhanced Brand

Exposure

Mobile Device Application Strategy Key Business Drivers

Presenter
Presentation Notes
Based on many discussions with Captiva customers, the demand for mobile capture is widespread and has many use cases. Discussions with our customers have revealed key drivers for offering capture-enabled mobile services. Although most customers are aware of the business drivers below, our sales force may not be. Below are the “value-added” selling points Sales should focus on when selling the EMC Captiva Mobile SDK. Enhanced brand exposure – All customers large and small are looking to expand their brand to new customers within existing markets of geographic regions or to expand into new markets or geos. An efficient and effective way to do this is to offer capture-enabled mobile services that can reach across boundaries with minimal R&D. In the Financial Services market, offering a multitude of mobile services (e.g. account openings, check deposit, loan origination, claims submission, etc.) allows financial institutions to extend their brand to the ever growing customer base of smart device carrying consumers.
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Reliable Compliance

Increased Operational Efficiency Contact

information for all relevant

parties for both the customer

and EMC

Customer’s environment

details Enhanced

Brand Exposure

Competitive Parity/Services Differentiation

Customer Service/

Customer Experience

Enhanced Brand

Exposure

Competitive Parity/Services Differentiation

Mobile Device Application Strategy Key Business Drivers

Presenter
Presentation Notes
Customer service / Customer experience – With the rapidly growing smart device market and the ever increasing sophistication of these mobile devices, customer service and customer experience are quickly being transformed. Capture-enabling mobile applications can be a key technology enabler for customers to improve the customer experience for of their consumers. Enhancing the services and capabilities of their mobile applications improve customer experience resulting in attracting new customers and creating customer retention.
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Reliable Compliance

Increased Operational Efficiency Contact

information for all relevant

parties for both the customer

and EMC

Customer’s environment

details Enhanced

Brand Exposure

Competitive Parity/Services Differentiation

Enhanced Brand

Exposure

Competitive Parity/Services Differentiation

Customer Service/

Customer Experience

Mobile Device Application Strategy Key Business Drivers

Presenter
Presentation Notes
Customer service / Customer experience – With the rapidly growing smart device market and the ever increasing sophistication of these devices, customer service and customer experience are quickly being transformed. Capture-enabling mobile applications can be a key technology enabler for customers to improve the customer experience for of their consumers. Enhancing the services and capabilities of their mobile applications improve customer experience resulting in attracting new customers and customer retention.
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Reliable Compliance

Increased Operational Efficiency Contact

information for all relevant

parties for both the customer

and EMC

Customer’s environment

details Enhanced

Brand Exposure

Enhanced Brand

Exposure

Competitive Parity/Services Differentiation

Customer Service/

Customer Experience

Perception/ Relevancy

Mobile Device Application Strategy Key Business Drivers

Presenter
Presentation Notes
Perception/ Relevancy – An interesting business driver for mobile capture is customer perception. Up and coming banking or insurance companies are marketing to the Gen Y or Gen X demographic. For example, a lot of progressive insurance companies advertise to a decidedly younger crowd and create the perception of a company that is hip, technically savvy and is focused on a new way of doing business. Older, more traditional institutions tend to market to an older demographic and are perceived to do business in a more traditional manner. Offering capture-enabled mobile application services allow companies to bridge the perception gap between the new way of doing business and its more traditional ways while at the same time increasing their customer with new and younger customers not hesitant in implementing new technologies when they transact business.
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Reliable Compliance

Increased Operational Efficiency Contact

information for all relevant

parties for both the customer

and EMC

Customer’s environment

details

Enhanced Brand

Exposure

Competitive Parity/Services Differentiation

Customer Service/

Customer Experience

Perception/ Relevancy

Operational Efficiency

Mobile Device Application Strategy Key Business Drivers

Presenter
Presentation Notes
Operational Efficiency – Capture-enabled Mobile applications eliminate the need to process paper and the manual efforts to handle that paper. For any organization that has field agents (i.e.; account managers, brokers, claims adjusters, etc.) where they are handling and sending documents, expense statements with receipts, images of claims or any other physical document, the effort and steps to send and process these documents are time consuming and inefficient. Capture-enabled mobile applications enable these agents to capture images and submit them electronically, thereby eliminating the steps to scan, send, ship, or mail documents. In addition, these documents and their images can then immediately be submitted to the appropriate business workflows for expedited processing.
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Solution From Problem To

Use Cases Mobile Capture

Presenter
Presentation Notes
From Problem to Solution – Here are some mobile capture use cases to consider.
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Enable easy mobile check deposit and check image capture with mobile devices for seamless bank account processing

Business Case Results

Check Deposits Enabling Mobile Check Deposits Creates Satisfied Banking Customers

Presenter
Presentation Notes
Check Deposits - Enabling mobile check deposits to help create satisfied banking customers Business Case: In this scenario, the business case revolves around easy mobile check deposit enablement and allow check image capture via a mobile devices for seamless bank account processing. The banking institution basically provides the customer access to a mobile application allowing the same customer to handle check deposit and takes an image of check to be deposited via the mobile device.
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• Eliminates the need to use ATM machines or make the trip to a local bank branch to make deposits

• Secured check images seamlessly delivered and directly to backend systems for quick processing

• Improved customer service by enabling customers to deposit checks with high-level of confidence

Business Case Results

Check Deposits Enabling Mobile Check Deposits Creates Satisfied Banking Customers

Presenter
Presentation Notes
Check Deposits - Enabling mobile check deposits to help create satisfied banking customers The Results: By providing this capability onto the mobile device, the banking institutions is eliminating the need for the customer to use ATM machines or make a trip to the local branch to make the deposit and finalize the transaction. The customer can also utilize the mobile device’s image cleanup and enhancement capabilities delivering high confidence that minimal or no errors will be encountered back-end check recognition processing. Also, check images captured are seamlessly submitted to the back-end repository, file folder of choice for further business processing and eliminates any system integration bottlenecks. This delivers improved customer service by enabling customers to deposit checks from anywhere with high-level of confidence.
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Enable easy loan origination application with ability to capture pertinent data and submit information in support of financial loan request

Business Case Results

Loan Origination Streamlining Loan Origination Processing Delivers System Efficiencies

Presenter
Presentation Notes
Loan Origination - Streamlining Loan Origination Processing Delivers System Efficiencies Business Case: In this scenario, the business case revolves easy enablement of a financial loan application providing the ability to capture pertinent data and submit in support of the financial loan request. The financial institution basically provides the customer access to a mobile application allowing the same customer to submit proof if identification, proof of income and other documents in support of the financial loan request.
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• Eliminates the need to scan, email, fax and submit supporting documentation in support of financial loan request

• Easy way of submitting proof of identification, proof of income, etc. via the mobile device for faster loan request processing

• Instant capture, image clean-up and submission of documents to backend systems to facilitate quick processing of financial loan requests

Loan Origination Streamlining Loan Origination Processing Delivers System Efficiencies

Business Case Results

Presenter
Presentation Notes
Loan Origination - Streamlining Loan Origination Processing Delivers System Efficiencies The Results: By providing this capability onto the mobile device, the financial institution is eliminating the need to scan, email, fax and submit supporting documentation in support of financial loan request. Mobile capture is an easy way of submitting proof of identification, proof of income, etc. via the mobile device for faster loan request processing. Instant capture, image clean-up and submission of documents to the backend system of file folder of choice to facilitate quick processing of financial loan requests can facilitate quick processing of financial loan requests.
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Introducing EMC CAPTIVA MOBILE SDK

Presenter
Presentation Notes
By supporting mobile capture devices and use cases, EMC Captiva provides its customers with a Mobile SDK, enabling them to easily deploy mobile capture onto mobile devices and easily ingest the information at the point-of-contact, the way they need to and, more importantly, the best way to speed up and reduce costs associated with their critical business processing transactions.
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EMC Captiva Mobile SDK

Agility Make it easier and faster for

our customers to deploy mobile applications that

include capture

Foundational Architecture designed for

additional high-value functionality to be added in

future releases that also minimizes effort for customers

to upgrade in the future

Intelligence Ability to classify and extract data from mobile-captured

images

Presenter
Presentation Notes
There are key themes in support of the release of the EMC Captiva Mobile SDK. AGILITY The key theme of agility allows enterprises to deploy and incorporate mobile capture capabilities into mobile applications they offer to end consumers. In this manner, these enterprises can be more competitive and at the same time improving their overall system efficiencies and at the same time raising their customers’ satisfaction levels. INTELLIGENCE By providing the ability to classify and extract data from mobile-captured images will help enterprises eliminate error-prone manual processing tasks. In this manner by building intelligence into these capabilities, business processing can be accelerated and optimizing overall productivity levels. FOUNDATIONAL By providing a solid infrastructure to implement mobile capture, the architecture and foundation incorporated is designed to facilitate the integration of additional high-value functionalities and capabilities that can be added in future releases. This type of implementation helps to minimize any additional efforts for customers to upgrade to future releases.
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How Does It Affect Process

MOBILE SDK EMC CAPTIVA

Easily embed on-device image capture, clean-up, and batch submission functions into mobile applications with integration to file shares, ECM repositories, and other backend systems

Presenter
Presentation Notes
EMC Captiva Mobile SDK – Provides the ability to easily embed on-device image capture, clean-up, and batch submission functions into mobile applications with seamless integration to file shares, ECM repositories, and other backend systems.
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• Check Deposit • Loan Origination • Invoice Processing

Seamless integration to: • File Shares • ECM Repositories • Other backend systems

MOBILE SDK EMC CAPTIVA

Introducing Captiva Mobile SDK

On-Device Capture

Enablement

Images Optimized For Transmission

Customer Web Servers

Presenter
Presentation Notes
With the EMC Captiva Mobile SDK, enterprises can easily enable a number of processes and/or capabilities on mobile devices. Check deposit functions, loan origination processing, invoice processing, just to name a few. The Captiva Mobile Client SDK provides the ability to embed capture and mobile image enhancement functionality into iOS and Android applications. The Client SDK includes a sample mobile application utilizing the client-side APIs, client-side API libraries for iOS and Android, and Help documentation for Client Library API. The images captured can be optimized for transmission to the backend. The APIs for Mobile Image Capture UI can utilize the smart phone/mobile device HW functions: Light Sensor, Autofocus and White Balance, Accelerometer, and Gyroscope. These APIs for Client-side Image Enhancement can be fully utilized: Binarization, Cropping, Perspective/Skew/Rotation correction, Gray-scale, Resizing, etc.
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On-Device Capture-Enabled On-device native APIs for post capture image filtering

• Adaptive binary conversion • Perspective correction • Automatic cropping and many more

On-device native APIs for export to PNG, JPEG, and TIFF • Binary • Grayscale • Color

MOBILE SDK EMC CAPTIVA

Presenter
Presentation Notes
On-device native APIs for post capture image filtering Adaptive binary conversion Perspective correction Automatic cropping and many more On-device native APIs for export to PNG, JPEG, and TIFF Binary Grayscale Color
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On-Device Capture-Enabled

Key Benefits

• Provides open-ended integration of mobile application with backend systems

• Provides high quality images for high confidence processing of information

• Utilize standard APIs regardless of mobile device and/or operating system

MOBILE SDK EMC CAPTIVA

Presenter
Presentation Notes
Key Benefits Provides open-ended integration of mobile application with backend systems Provides high quality images for high confidence processing of information Utilize standard APIs regardless of mobile device and/or operating system
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APIs for Mobile Image Capture UI: • Light Sensor • Autofocus and White Balance • Accelerometer & Gyroscope

APIs for Client-side Image Enhancement: • Binarization & Cropping • Perspective/Skew/Rotation Correction • Gray-scale & Resizing

On-Device APIs

MOBILE SDK EMC CAPTIVA

Presenter
Presentation Notes
APIs for Mobile Image Capture UI: Light Sensor Autofocus and White Balance Accelerometer & Gyroscope APIs for Client-side Image Enhancement: Binarization & Cropping Perspective/Skew/Rotation Correction Gray-scale & Resizing
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Key Benefits

• Allow easy capture of images for further backend processing

• Provides high quality images for high confidence processing of information

• Provides the ability to optimize captured images for efficient transmission

On-Device APIs

MOBILE SDK EMC CAPTIVA

Presenter
Presentation Notes
Key Benefits Allow easy capture of images for further backend processing Provides high quality images for high confidence processing of information Provides the ability to optimize captured images for efficient transmission
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So why even bother with this Mobile SDK release?

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Function Benefit Pre-Mobile SDK

New Mobile SDK

Native mobile app capture enablement

Improved user experience by capture enabling mobile app

No Yes

On-device image capture Improved user experience/ease of use - ability to capture image directly from mobile app

No – User could use camera phone capability and then email unenhanced image

Yes

On-device image enhancement

Improved image quality to reduce image size before transmission. Ensure best image quality to eliminate image processing errors and resending of images

None – any image enhancement would need to be done on the server-side

Yes

Better Mobile Capture

Presenter
Presentation Notes
Function: Native mobile app capture enablement Benefit: Improved user experience by capture enabling mobile app Pre Mobile SDK: No New Mobile SDK: Yes Function: On-device image capture Benefit: Improved user experience/ease of use - ability to capture image directly from mobile app Pre Mobile SDK: No - User could use camera phone capability and then email unenhanced image New Mobile SDK: Yes Function: On-device image enhancement Benefit: Improved image quality to reduce image size before transmission. Ensure best image quality to eliminate image processing errors and resending of images Pre Mobile SDK: None – any image enhancement would need to be done on the server-side New Mobile SDK: Yes
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Mobile image recognition High recognition/Accuracy of mobile images - Image filters fine tuned specifically to ensure high recognition and accuracy of mobile images (i.e. checks)

No – current filters are not set up to provide high recognition/accuracy of mobile ingested images

Yes

Image submission Ability to submit an image or groups of images directly from mobile app

No – User could only submit an image via email. They would have no idea if image was received successfully or not

Yes

Better Mobile Capture

Function Benefit Pre-Mobile SDK

New Mobile SDK

Presenter
Presentation Notes
Function: Mobile image recognition Benefit: High recognition/Accuracy  of mobile images - Image filters fine tuned specifically to ensure high recognition and accuracy of mobile images (i.e. checks) Pre Mobile SDK: No – current filters are not set up to provide high recognition/accuracy of mobile ingested images New Mobile SDK: Yes Function: Image submission Benefit: Ability to submit an image or groups of images directly from mobile app Pre Mobile SDK: No – User could only submit an image via email. They would have no idea if image was received successfully or not New Mobile SDK: Yes
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Mobile Device Requirements

Brand Model Apple iPhone 4S, 5

iPad 4, mini Android Samsung Galaxy S3, S4

Samsung Note 10.1 HTC One Nexus 7 Tablet

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Captiva Mobile Toolkit Packaging Guidelines Captiva Mobile SDK

– Mobile SDK dev licenses (Qty 1) for iOS and Android ▪ On-device APIs for Capture Enablement and Image Cleanup

– SDK Run time tiered license per device ▪ Four (4) runtime tiers

— Tier 1: 0 – 10,000 devices — Tier 2: 10,001 – 40,000 devices — Tier 3: 40,001 – 100,000 devices — Tier 4: 100,001 + devices

Presenter
Presentation Notes
Captiva Mobile SDK Mobile SDK dev licenses (Qty 1) for iOS and Android On-device APIs for Capture Enablement and Image Cleanup SDK Run time tiered license per device Four (4) runtime tiers Tier 1: 0 – 10,000 devices Tier 2: 10,001 – 40,000 devices Tier 3: 40,001 – 100,000 devices Tier 4: 100,001 + devices
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The Big Picture: End-to-End

Reduce Preparation Time & Cost

Reduce Manual Scan & Capture

Streamline Image Capture

Accelerate Routing & Processing

Increase Productivity

Improve ROI

MOBILE SDK EMC CAPTIVA

Presenter
Presentation Notes
So in summary, with the new EMC Captiva Mobile SDK, mobile capture is now within your reach. Enabling mobile capture for your enterprise will: Improve ROI - making it easier to capture high quality images for capture processing Reduce preparation time & cost – allowing users to process information and documents quickly into the system Reduce manual scan & capture – enabling your users to capture images at the point of contact to facilitate faster processing Streamline image capture – enable on-device image enhancements to raise high confidence levels of information captured Accelerate routing & processing – seamless open-ended integration to backend systems for further processing Increase productivity – allow for faster backend processing and raise customer satisfaction levels
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