EMBRACE the shift for SoMe TEACHING & LEARNING

Using Social Networks to Engage Students in the Classroom and Beyond

Kevin S. Trowbridge, Ph.D. Assistant Professor of Public Relations

Belmont University @kevintrowbridge

- FastCompany, September 2012, p. 77

SOCIAL IS JUST PR IN OVERDRIVE

World Wide Web The Web is more a social creation than a technical one. I designed it for a social effect—to help people work together—and not as a technical toy.

-- Tim Berners-Lee (2000, p. 123)

Social Media Revolution

WHY SOCIAL MEDIA? We have an opportunity to model

personal, professional and educational uses of social media.

Created by Kevin S. Trowbridge

Social Shift’s Happening

Legacy Media

Web 1.0 One-Way

Connectivity Transmission Presentation

Instruction Image

Audience

Digital Media

Web 2.0 Two-Way or Many-Way Interactivity Participation Conversation Collaboration Authenticity Community

Created by Kevin S. Trowbridge

WHY SOCIAL MEDIA? Social media enable us

to connect, interact and collaborate like never before.

Created by Kevin S. Trowbridge

Where do you start?

Simple Categorization of Social Media

Consumption

Curation

Conversation

Collaboration

Critique

Creation

Created by Kevin S. Trowbridge

Social Media & Bloom’s Digital Taxonomy

1 •  Remembering

2 •  Understanding

3 •  Applying

4 •  Analyzing

5 •  Evaluating

6 •  Creating

Consumption

Curation

Conversation

Collaboration

Critique

Creation

Created by Kevin S. Trowbridge

Endless Possibilities

BEST (& WORST) PRACTICES

Conversation

SoMe Teaching & Learning Considerations

Conceptual

• Accessibility • Anonymity • Authenticity • Amplification • Accountability

Practical

•  Fight or Embrace • Requirement or Option • Personal or Professional • Private or Public • Evaluation

Created by Kevin S. Trowbridge

Information & Interaction

Retentive, Responsive & Reactive

Refractive

Reflexive Reflective

Created by Kevin S. Trowbridge

SOME FACEBOOK EXAMPLES

This Semester

STUDENTS’ REACTIONS Likes and Dislikes