Embrace the Benefits of APIs
2
Article Business.Spectrum.com Embrace the Benefits of APIs Do APIs (application program interfaces) truly impact a channel partner’s revenue? The simple answer is yes. The complicated answer lies in how channel partner programs’ APIs help generate more sales opportunities and more revenue for channel partners. Traditionally, channel partner programs have employed customized, point-to-point singular applications—which are more likely to present notable financial costs for both the partner program and the channel partner. Consider these numbers: • Businesses—which include partner programs—spend about $527 billion annually to create individualized application solutions, according to MuleSoft. • By contrast, collaborative APIs have the potential to increase a business’s revenue by increasing a customer’s total lifetime value (CLTV) by about 26 percent, according to Nordic APIs. The overall success of any business—i.e., its revenue stream—depends on customer retention and CLTV. Why and how is the use of APIs creating—or depleting—revenue? Let’s take a look. Seamless Data Exchange APIs enable users to choose which applications and tools will be integrated to best serve customers. “The desired outcome is a seamless, timely collaboration across all the IT assets of all the stakeholders,” says diginomica. Simply put, an API links one element of a computer’s software to another element, and this connection facilitates the electronic exchange of data. Traditionally used by developers and by IT departments, APIs are now being used by businesses—like the Spectrum Business Partner Program—to provide real-time information that is the result of data exchange across systems. Benefits of APIs Channel partners who pair with partner programs that are savvy about their use of APIs are more likely to have satisfied and loyal customers who provide a lifetime of valuable repeat business. Seamless collaboration among applications allows channel partners to obtain answers for themselves and their clients. “It is about unlocking the right data and delivering it to where it is needed at the right time,” says MuleSoft founder Ross Mason. Timely unlocking of that data requires that innovative APIs connect back-office applications with IoT (Internet of things), IoE (Internet of everything), legacy applications, and mobile devices..
-
Upload
spectrum-business-partner-program -
Category
Technology
-
view
160 -
download
1
Transcript of Embrace the Benefits of APIs
Article
Business.Spectrum.com
Embrace the Benefits of APIs
Do APIs (application program interfaces) truly impact a channel partner’s revenue? The simple answer is yes. The complicated answer lies in how channel partner programs’ APIs help generate more sales opportunities and more revenue for channel partners. Traditionally, channel partner programs have employed customized, point-to-point singular applications—which are more likely to present notable financial costs for both the partner program and the channel partner.
Consider these numbers:• Businesses—which include partner programs—spend
about $527 billion annually to create individualized application solutions, according to MuleSoft.
• By contrast, collaborative APIs have the potential to increase a business’s revenue by increasing a customer’s total lifetime value (CLTV) by about 26 percent, according to Nordic APIs. The overall success of any business—i.e., its revenue stream—depends on customer retention and CLTV.
Why and how is the use of APIs creating—or depleting—revenue? Let’s take a look.
Seamless Data ExchangeAPIs enable users to choose which applications and tools will be integrated to best serve customers. “The desired outcome is a seamless, timely collaboration across all the IT assets of all the stakeholders,” says diginomica. Simply put, an API links one element of a computer’s software to another element, and this connection facilitates the electronic exchange of data. Traditionally used by developers and by IT departments, APIs are now being used by businesses—like the Spectrum Business Partner Program—to provide real-time information that is the result of data exchange across systems.
Benefits of APIsChannel partners who pair with partner programs that are savvy about their use of APIs are more likely to have satisfied and loyal customers who provide a lifetime of valuable repeat business. Seamless collaboration among applications allows channel partners to obtain answers for themselves and their clients. “It is about unlocking the right data and delivering it to where it is needed at the right time,” says MuleSoft founder Ross Mason. Timely unlocking of that data requires that innovative APIs connect back-office applications with IoT (Internet of things), IoE (Internet of everything), legacy applications, and mobile devices..
Article
©2015 Charter Communications. Trademarks belong to their respective owners. All services not available in all areas. Restrictions may apply.
Spectrum Business is a unit of Charter Communications, Inc., one of the nation’s leading broadband communications companies. Leveraging the national reach of our parent company’s existing network, we provide business customers with reliable, secure,
Spectrum Business Partner ProgramThis is exactly what the Spectrum Business Partner Program’s customer-centric APIs do. They equip channel partners with the tools and answers they need to serve every customer—every time. Each customer has a different need that varies on a case-by-case basis. The Spectrum Business Partner Program’s APIs allow channel partners to quickly serve clients by providing real-time serviceability and fulfillment data.
ServiceabilityThis subscription-based API provides channel partners with easy and fast access to information about serviceability and pricing. When a prospect inquires about serviceability at a specific location, the channel partner accesses the API, inputs the location, and is provided with information about cost and service options, including the name of the cable provider at that specific location.
FulfillmentChannel partners use the fulfillment API to get direct access to the Spectrum Business Partner Program’s sales management system, including data about contract status, client notes, outstanding tasks, and construction updates. The API provides a direct connection between the channel partner’s system and the Spectrum Business Partner Program system so that partners have the most updated and comprehensive information at all times. Ultimately, the Spectrum Business Partner Program’s APIs help partners increase revenue, retain customers, access the most updated and accurate service and pricing information, and capture new business.
To learn more about how the Spectrum Business Partner Program’s APIs and tools help partners take their businesses to the next level, contact the Spectrum Business Partner Program today.
Embrace the Benefits of APIs
