Embedding Design in Local Government (short version)
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Dr Andrea Siodmok
Chief Designer
Cornwall Council
7th Nov 2012
House of Lords
Embedding design in local government (Shorter version)
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With Europe’s support Cornwall has invested over £250m
in innovation infrastructure in the last three years making
it one of the most connected places in the world.
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The
imperative
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Designers are naturally optimistic and constantly
dissatisfied. The many challenges we face in the next
decade call for creativity, fresh thinking and pragmatism.
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Hopes & Dreams
St Austell
St Ives from Tate
World leaders in Davos 2012 cited growing inequality as
the most important issue after the economy that needs
addressing.
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Looe
The economic crisis has caused a big rethink. The wicked
problems we face are hard to define, persistent and
contradictory and can require us to ask new questions.
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Penzance
Can less be more? How can the public sector cut costs by
50% and still meet growing public expectations for choice
and quality? The solutions inevitably become more radical
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Penzance
Lands End
Do we reconfigure existing services? Or create, reinvent,
enable new peer-peer services like 21st century hitch
hiking using digital technologies and social capital.
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Change is
inevitable
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Shaped by Us...
Making good ideas happen
@shapecornwall
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Co-discovery is democratic. To start our challenge we
built a post-it note wall so elected members could identify
one thing they would redesign to make Cornwall better.
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The post-its cost a few pounds and we have used the wall
over and over again. It remained outside the council
chamber for a week for all staff and members to see.
County Hall
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Each post-it note had the name of the Council member and
the area they represent – 123 ideas from ‘Stop seagulls
attacking rubbish’ to ‘Have a strategy for Cornwall’.
County Hall
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Royal Cornwall Showground
Design is positive. At our leadership conference 200 staff
posted their ‘best public service experience’ on the wall
before starting an Open Space Technology (OST) session.
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We work on the ground with local people, listening in new
ways and developing a ‘common sense’ of current needs
and perceptions.
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We show up in unusual places confounding expectations
and in that moment engaging people in new ways.
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Making it fun, easy and satisfying to get involved.
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Our radical approach ignites peoples’ passion to make a
difference. We ask unthinkable questions and allow
audacious ideas to be considered.
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And by getting everyone involved in contributing ideas,
experience and knowledge through co-design techniques
we turn self interest into shared interests.
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Mentors worked with communities to shape ideas and
build realistic business plans, encouraging
entrepreneurialism
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Our Community Innovation Awards at the Eden Project
gave a platform to local people. We created an Angel’s
Den of experts who invested in the best proposals.
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Our innovation
challenge is
across the
board
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Thinking Room was created in April 2011 to develop next
generation public services following from Designs of the
Time programme in Cornwall (www.dottcornwall.com)
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It is based at Cornwall Council but operates across the
private, public and third sector to develop radical new
thinking and approaches to Cornwall’s future.
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We use creative techniques and tools to work
collaboratively with citizens, professionals, designers and
policy makers to develop new ideas.
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Because in our vision, people lead change and use their
local knowledge, networks, ingenuity and compassion to
deeply understand how to create meaningful change.
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Finally we spend as much effort changing the system so
that radical becomes the normal way of working so rather
than finding a quick fix we build a permanent fixture.
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1. Inspire Change by sharing good ideas and practices
Thinking Room: Nov 2011
A workshop for project managers with ‘props’ tackling a
range of challenges, identifying and understanding how to
remove inefficiencies and improve innovation.
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Thinking Room
Capacity building
Thinking Room is not a lab or a space, it is an approach
that we have been sharing throughout the council. It has
practical methods and tools. @thinking_room
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Our approach is simple and our work often turns
convention on its head by creating space and time to
discover real needs.
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What can design do?
— Unearth where the real problem lies — Understand motives and latent needs in
order to create the right incentives for behaviour change
— Prototype, test, iterate and de-risk policy ideas
— Create space to ‘think differently’ 80% of impact is determined in the design phase
— Reduce cost of services by designing-in solutions
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Thanks to… Nesta / LGA Creative Councils programme
Dott Cornwall partners: Design Council, Cornwall Council, Technology
Strategy Board, University College Falmouth
Images from Flickr
Social and Service Design teams:
Sea Communications
Think Public
Something from Us
Leap Design for Change
Cognitive Media
Two
Boex
Cornwall Design
* Views in this presentation my own based on experience in Dott Cornwall and Cornwall
Council developing Thinking Room & Shaped by Us @shapecornwall @thinking_room