Embarking on major expansion and diversification.into water purifiers with a stylish range of 13...
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126 Jolly Maker Chambers II, Nariman Point, Mumbai 400021 Regd Office: Pressman House, 10A Lee Road, Kolkata 700020 Kolkata, Mumbai, Delhi, Bangalore, Chennai, Bhubaneswar, Siliguri & Patna www.pressmanpr.com An ISO 9001:2015 Company Pressman PR Case Study: 2016 Client: Blue Star Ltd. Embarking on major expansion and diversification. Blue Star Ltd. is India’s largest central airconditioning company with nearly seven decades of experience in providing expert cooling solutions fulfilling the needs of a large number of corporate, commercial and residential customers. Blue Star has long enjoyed undisputed leadership in packaged airconditioners and projects business. It forayed into the residential segment with a diverse range of premium offerings and has through product excellence and brand reputation grown faster than the industry in this segment, consistently increasing its market share year after year. During the year, the Company finalized a major expansion programme which involved the setting up of two major manufacturing facilities. It also diversified into water purifiers with a stylish range of 13 models, packed with features. These initiatives were announced to the media through press conferences and dealer meetings in 18 cities. In addition, high visibility was maintained in the media throughout the year by organizing regular one-on-ones with the key spokespeople and distributing press releases on new appointments and significant developments in the company. All these activities resulted in Blue Star receiving outstanding media coverage, featuring in 308 print outlets, 112 online outlets and 37 clips in major business channels.
Transcript of Embarking on major expansion and diversification.into water purifiers with a stylish range of 13...
126 Jolly Maker Chambers II, Nariman Point, Mumbai 400021 Regd Office: Pressman House, 10A Lee Road, Kolkata 700020
Kolkata, Mumbai, Delhi, Bangalore, Chennai, Bhubaneswar, Siliguri & Patna www.pressmanpr.com
An ISO 9001:2015 Company
Pressman PR Case Study: 2016 Client: Blue Star Ltd.
Embarking on major expansion and diversification. Blue Star Ltd. is India’s largest central airconditioning company with nearly seven decades of experience in providing expert cooling solutions fulfilling the needs of a large number of corporate, commercial and residential customers.
Blue Star has long enjoyed undisputed leadership in packaged airconditioners and projects business. It forayed into the residential segment with a diverse range of premium offerings and has through product excellence and brand reputation grown faster than the industry in this segment, consistently increasing its market share year after year.
During the year, the Company finalized a major expansion programme which involved the setting up of two major manufacturing facilities. It also diversified into water purifiers with a stylish range of 13 models, packed with features.
These initiatives were announced to the media through press conferences and dealer meetings in 18 cities. In addition, high visibility was maintained in the media throughout the year by organizing regular one-on-ones with the key spokespeople and distributing press releases on new appointments and significant developments in the company.
All these activities resulted in Blue Star receiving outstanding media coverage, featuring in 308 print outlets, 112 online outlets and 37 clips in major business channels.
126 Jolly Maker Chambers II, Nariman Point, Mumbai 400021 Regd Office: Pressman House, 10A Lee Road, Kolkata 700020
Kolkata, Mumbai, Delhi, Bangalore, Chennai, Bhubaneswar, Siliguri & Patna www.pressmanpr.com
An ISO 9001:2015 Company
126 Jolly Maker Chambers II, Nariman Point, Mumbai 400021 Regd Office: Pressman House, 10A Lee Road, Kolkata 700020
Kolkata, Mumbai, Delhi, Bangalore, Chennai, Bhubaneswar, Siliguri & Patna www.pressmanpr.com
An ISO 9001:2015 Company
