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Term PaperOn

Perception of Users toward Online Matrimonial SitesSpecial Reference to www.bdmatch.com

Course Name: E-Marketing

Course Code: 525

Submitted To,

Mahmud Ullah

Associate ro!essor

"e#artment o! Marketing

Uni$ersit% o! "haka

Submitted &%,

'oll: 22( )M&A*,

Sec: A, &atch: +th

"e#artment o! Marketing

Uni$ersit% o! "haka

Date of Submission: 03thMay, 2016

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1. Introduction

inding li!e #artner is one o! the im#ortant #arts in e$er% %oungster.s li!e/ 0nternet has made this

#art eas% !or all o! us as there are so man% matrimonial sites a$ailable in online/ Use o! internet

is ra#idl% increasing in &angladesh/ Market-si1e o! online matrimonial as also booming/

Matrimonial sites are no the +3th most #o#ular mainstream online acti$it% o! internet users/

According to user rating /bdmatch/com is the most $isited and most user-!riendl% online

matchmaking site in &angladesh/ / A #erson ho is interested in marr%ing somebod% ma% !ind

/bdmatch/com bene!icial !or him/

2. About www.bdmatch.com

0t is a eb based matrimonial ser$ice site in &angladesh/ The target audience are men and

omen li$ing in &angladesh and also N'& ho looking !or li!e #artner/ The eo#les 0nteracti$e

)0* $t/ 4td com#an% #ioneered this online matrimonial ith an obecti$e to #ro$ide a su#erior

matchmaking e6#erience b% e6#anding the o##ortunities a$ailable to meet #otential li!e #artners/

0t has established strong netork de#lo%ing +27 em#lo%ees across 27 centers in &angladesh and

abroad/

3. rob!em Discussion

Traditionall% marriages are arranged b% 8hotoks )Matchmaker* ho are t%#icall% !riend o!

knon to either #art%/ The settlements o! the marriage are mediated through 8hotoks/ This t%#e

o! marriage is called Arranged Marriage/ &ut !rom toda%9s #oint o! $ie, the total marriage

s%stem has been changed because o! the changes in li$elihood and social norms/ Though

arranged marriage still the most #o#ular !orm o! marriage s%stem, #eo#le likes to use the

alternati$e methods hich is mostl% technological based/ Ad$ancement o! internet and orld

ide eb makes it #ossible !or go and search !or an% things needed b% sitting at home/

According to statistics a$ailable on /internetorldstats/com &angladesh comes on second

largest internet using countr% in South Asia/ No the countr% has 3/;< share o! the total 0nternetusers and ranked 22th in the orld/ This share comes around ++< in terms o! 0nternet users !rom

Asian countries/ =undreds o! matrimon% sites ha$e become o#erati$e in national and regional

le$el to sustain the #ressure o! marriage in!ormation seekers in &angladesh/ bdmatch/com has

become most #re!erred matrimonial ebsite !or &angladeshi ith o$er 2 million members/

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". #b$ecti%es of the &esearch

To stud% o#inion o! internet users about online matrimonial sites/

To !ind out e!!ecti$eness o! matrimonial site s#eciall% /bdmatch/com

To anal%1e #roblems !aced b% users o! this site/

To check hether there is an% signi!icant di!!erence in liking o! online matrimonialebsites b% male and !emale/

'. (imitations

The stud% as conducted through online sur$e% so can.t assure the authenticit% o!

res#ondents/

'esults ma% $ar% on the basis o! location and res#ondents/

6. &esearch Methodo!o)y

6.1 &esearch Desi)n:The in!ormation o! the re#ort is #re#ared b% >ualitati$e measures hich

ere obtained through a##lication o! >ualitati$e research methods/ Structured >uestionnaire has

been used to obtain the in!ormation/ Most o! the anal%sis o! data is done b% using #ercentages

method/ &ased on that, it #ro$ided recommendations and conclusion o! the re#ort/

6.2 *y+othesis: *0: There is no relationshi# beteen the likings o! men and omen regarding

the bdmatch/com/ *1:There is a relationshi# beteen the likings o! men and omen regarding

the bdmatch/com

6.3 uestionnaire: Structured and unstructured >uestionnaire are de$elo#ed to e6tract

!eedback !rom small number o! res#ondents/

6." Data -o!!ection:he Secondary Data - is collected !rom ebsite /bdmatch/com and

other re$ie sites like /mouthshut/com/ rimary Data - rimar% data !or this e-sur$e% as

collected through ?uestionnaire !illed online b% $arious res#ondents ith the hel# o! site -

/esur$e%s#ro/com/

6.' Sam+!in) +rocedure:con$enience sam#ling/

6.6 Sam+!e Si/e:+77 res#ondents

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6. Data Ana!ysis and indin)s

Age 8rou# Men omen Total ercentage

27 %rs to 2( %rs

25 %rs to 2; %rs

37 %rs to 3( %rs

35 %rs and abo$e

Total

ercentage

+5

25

+2

@

7

7uite com#licated !or man% o! the users o! the site/

. Su))estions

hile registering online matrimon% sites should cross check hisher details i! #ossible/

0nstead o! alloing !ree registration online matrimon% sites should charge nominall% so

that #ersons ho are serious about !inding li!e #artner ill register/

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Some e$ents should arrange once in 3-( months so that #ersons belonging to one cit% or

nearb% cities can come together and meet/ "on9t be in a hurr% to get married to the subect #erson %ou meet on line/ 0t is im#ortant

to ait because time ill tell the truth

or choosing #artner !rom the matrimonial site !irst it is im#ortant to !ind out that

hether that site is registered or not =o man% #eo#le are aare o! that siteG That can be done through b% asking #eo#le or

!riends 0! there is an% #er!ect match then !ind out that hether the registration is done b% right

#erson or not/ 0t is not !raud

Then look !or the #lace o! li$ing, religion and education >uali!ication/

To !ind out the >uali!ication it is im#ortant to check the certi!icates/ Sometimes rong

>uali!ication or ob descri#tion is gi$en/ 0t is done to attract the looker/

. -onc!usion

Unlike dating sites in the est, matrimonial sites o#erate on the basis o! bringing in technolog%

to !acilitate hat as so !ar knon as an arranged marriage/ The astounding groth o! online

matrimonial sites is largel% because o! numerous choices the% o!!er to its users, making it $er%

con$enient !or them to !ind a suitable #artner/ Used mostl% b% #eo#le belonging to the 25-35 age

grou#, their use o! matrimonial sites ha$e changed the a% traditional looks at marriages/ This

leads us to the reason h% matrimonial sites are increasingl% becoming so #o#ular in the

subcontinent/ Matrimonial ebsites are big business because the% blend in the traditional ith

the modern/ Traditional !amilies are ha##% that these sites o!!er them the choices hich the%

ould otherise look !or in a #ros#ecti$e bridegroomH on the other hand, the huge database

o!!ers %oung #eo#le the chance to brose !or someone based on their tastes, and then !ilter it

don to someone the% think the% could connect to/