Emami Fair & Handsome TVC
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Transcript of Emami Fair & Handsome TVC
Emami Fair & Handsome TVC
“Double action” offer
10 sec
Visual Audio
1. First, we see a man’s face in the frame. The face is darkened. When the voiceover says “Double care:” a mnemonic of “2X”pops up on the face.
VO: cyi“l‡`i Z¡‡Ki Av‡iv †ewk hZœ
wb‡Z PvB Wvej ‡Kqvi|
2. A stream of water splashes over the right
half of the face and the words “‡dm
Iqvk” appears on top of it.
VO: cÖ_‡g ‡dm Iqvk|
3. A rubbing effect happens on the left half of the face and the words
“g‡qðvivB‡Rkb” on top of it.
VO: Zvici g‡qðvivB‡Rkb|
4. The two words “Washing” and “Moisturization” come together and combine in the middle of the screen. As they combine (FX used) they turn into a tube of Fair & Handsome 60g pack and the 15g Face. The darkened face turns brighter at the same time
VO: Avi ZvB Bgvgx w`‡”Q 60 MÖv‡gi
mv‡_ 15 MÖvg †dqvi A¨vÛ n¨vÛmvg †dm
Iqvk wd«|
5. The Emami F&H logo appears on screen. VO: KviY cyi“l‡`i PvB Av‡iv †ewk|