The Global SaaS Leader in

Email & Social Marketing

Rebecca Loviconi Emailvision Country Manager rloviconi@emailvision.com

Email Marketing

Solutions

From Emailvision

Agenda

Who is Emailvision?

What Differentiates us

Case Study- Sony

- Van cleef& Arpels

What our Customers say

Email marketing goes social

● SaaS for email & social marketing campaign management

● Founded in 1999

● 400+ employees

● Offices in 18 countries

● Privately held by American and European investors

● 4 000 clients, with 100 new logo clients joining per month

● Sending 5 billion email messages/month

● Estimated FY10 revenue $55M, 43% increase from FY09

● Technology Leader Rankings:

Company at a Glance

Worldwide Office Locations

Shanghai

HongKong

Why do we have 100 new clients every month?

Return on Investment from Email Marketing

Email marketing

is the single most profitable marketing channel

For every $1.00 spent, $43.62 of revenue is

generated*

*2009 Direct Marketing

Association

Email Marketing is enabling

organizations to cost-effectively

send relevant campaigns based

on behavioural and

demographic criteria

Relevant Marketing Campaigns

The French guy who likes sports

The English woman who likes

fashion

The English guy who likes the beach

The German guy who likes travel The German woman who likes comfort

Relevant Marketing Campaigns – eRetailer Example

8 lifestyles

5 languages

2 genders

1 email campaign

4 THINGS that separate us

from everyone else

Client Focus

Product Leadership

Global Approach

Platform and Deliverability

Emailvision platform and Saas offering enables clients to leverage state of the art infrastructure and save significant CapEx

● Highly scalable infrastructure sending 45B+ emails annually

● >99% Proven availability

● >96% Deliverability rate

● Certified Security

● APIs for application integration

Platform and Deliverability

● Bi-annual security audit by an external company

● Application audit

● Infrastructure audit

● Compliant with

● OSSTMM: Open Source Security Tests Methodology for

Logical Security Tests

● OWASP: Open Web Application Security Project for

testing security applications

● EBIOS: for the qualification and risk analysis

● Data Encryption using high-grade encryption (RC4) and

transmitted via Secure Sockets Layer (SSL)

Security

● Average deliverability rate of over 96%

● Platform delivers 4 billion emails / month

● Relationships with global ISPs:

● Feedback loops & white listings

● Automatic suppression of hard bounces, unsubscribe, and spam complaints

● Dedicated IP address set up or shared pools of IP

● Sender ID Framework (SIDF) configuration

● Domain Keys Configuration

● DKIM

● ReturnPath® Certification

● Goodmail Certified Email program

● ECO – Certified Senders Alliance

Unmatched deliverability

● Bi-directional access for

data, content, and

processes through a

variety of standard

technologies

● Web Services

SOAP/REST

● Campaign Management

● Notification Messaging

● Real-time Data

Synchronization

Robust and flexible APIs

Emailvision Technology Ecosystem

Os and

Application

Deliverability

Databases

Communications

Hardware

Hosted Data

Centers

Emailvision Partner Landscape Integrating with

Complementary

marketing & CRM

systems

Case Study

The Internet Marketing Value Chain

Marketer

Paid

Search

E-mail List

Rental

Online

Ads

Shopping

Comparison

Permission E-Mail

Marketing

Turn existing customers into

Profitable Repeat Customers via e-mail at low cost

Traffic Generation

Lead Generation

First Purchase

Lead Conversion

Up Sell, Cross Sell

Viral, Reactivation

Acquisition Marketing Retention Marketing

Emailvision and Sony

Emailvision & Sony

● Working together since 2001

● Central Hub in UK supported by Paris, Hamburg,

Brussels

● Email in 32 Countries

● 36 language variants

● 8 Business Groups

Sony Style (Brussels)

Sony VAIO (Brussels)

Sony Digital Imaging (UK)

Sony TVOE (UK)

Sony Connect (Berlin)

Sony B2B (UK)

Sony AME (UK)

Sony Card (UK)

Before…

Emailvision & Sony

Low ROI

Angry consumers

Deliverability!

Emailvision & Sony

Data mining : Exploit the rich customer data in CRM • Purchase history

• Web behaviour

Real time customer viewpoint

Personalised campaigns • Deliver the right information, at the right time, to the right consumer

• Automated email offers based on: – Product purchased

– Shopping basket contents/products viewed

• E-newsletter taking into account purchase history

• Outbound contact centre campaigns

Build loyalty to buying direct from Sony

After…

Take your email marketing further

Manage and automate your client lifecycle programme

Additional recurrent revenues with no production costs

Local Support, Services & Training

Emailvision - The most extensive global client support & service team

• Dedicated Account Management Team

• Support

• Professional Services

• Best Practice & Workshops

• Business Reviews

• Campaign Performance Reviews

• Deliverability Audits

The Sony Welcome Email Process

Step 1. Client Purchasing on the Website

Step 2. Online Registration

The Sony Welcome Email Process

Step 3. Bounceback targeted Email

Personalisation strings:

[EMV TITLE] [EMV LASTNAME]

Coupon number embed in targeted block

selected

according to product line

Sony_id can be transmitted and inserted as a

string [SONY_ID]

if the template is standard. If not it will call the right

frame and be embedded

Personalised block matching product line

The Sony Welcome Email Process

Welcome! And thank you for Registering

A few facts

Bulldozer approach Targeted

Standard newsletter Laptop accessory email

• Pushed 1038

• Opened 522

• Open rate 50 %

• Click through 270

• Click through rate 26.01 %

• Pushed 120,806

• Opened 23,736

• Open rate 19.65 %

• Click through 5,882

• Click through rate 4.87 %

+30%

+21%

A/B Split Testing

A/B Split Testing: it should mandatory!

A/B Split Testing

June TZ & BRAVIA D

version A

• Click through:

5.4%

• Click through:

6.7%

June TZ & BRAVIA D

version B

+24%

Campaign automation with Campaign Commander™

Segmented

email

Open?

No

Yes Click?

Reminder

14 days

Laptop buyers

Type X

Open?

Yes

Yes

60% Open

9,914

20% Click

3,305

1 month

16,524 2.0% conv.

330

Re-email on Page Viewers

Sony Style and Campaign Commander™

90% engineered in house

10% outsourced to an expert with track record

Emailvision and Van Cleef & Arpels

Emailvision and Van Cleef & Arpels

Worldwide campaigns

• An international website

• 4 continents: Europe, America, Middle East and Asia

Emailvision and Van Cleef & Arpels

Emailvision and Van Cleef & Arpels

Very specific segments and up to 7 different languages: • English / French / Russian

• Chinesese (Traditional and Simple)

• Japanese

• Arabic

In China, three segments: • Traditional Chinese for Taiwan

• Simple Chinese for China and Hong Kong

• Traditional Chinese for Hong Kong

Emailvision and Van Cleef & Arpels

Great results

Emailvision and Van Cleef & Arpels

Great results

TW (Trad Chn)

35% opening rate

12% CTR

CHN & HK (Simpl Chn)

31% opening rate

8% CTR

HK (Trad Chn)

40% opening rate

6% CTR

Emailvision Customers Say…

● VoyagePrive.com offers

exclusive holidays at luxury

destinations with discounts

up to 70 %

● Founded in 2006, they now have

over 3.5 million members and 2009

turnover of 100 million Euros

● 85% of their revenues are

generated via email marketing

Customer Example

● “Since we have been working with

Emailvision, our deliverability rate is

excellent and our open and

click-thru rates have increased by 20%.

● ...with Campaign Commander’s

intuitive and easy-to-use interface, we

manage email marketing by ourselves.

When needed, the Emailvision Client

Service team is always available to

understand our problems and give us

accurate solutions.”

David Bastian,

CEO of VoyagePrive.com

Customer Example

● “Emailvision set-up, monitoring, data

management and broadcast services are

high performance. Our switch from a basic

email newsletter tool to Campaign

Commander has driven a revenue gain for

our brands online.

● The added value of Emailvision is not only

defined by its Campaign Commander

software. The expertise of the German

support team, high value services on a

partnership basis together with advanced

technical consulting skills and best practices

is a great relief to us. It enables us to focus

more on the coordination of our Brand-

Online-Activities. Well done!”

Jens Geisler,

IT Partner Manager at Unilever Germany

Customer Example

Emailvision

Email marketing gives the best ROI

5 elements to be a successful email marketers: • Segment your list (purchase history, region etc.) to increase your response

rate

• Customer lifecycle and automated campaigns are key to build a strong relationship with your clients and improve your results

• Test, test and test your messages: don’t guess what your customers are expecting

• Personalising your message will increase your ROI

• Work on your creative to optimise deliverability and customer impact

• Combining social media with email

Top Trend of 2011

NEW ROLE OF MARKETERS！

Email marketing goes social

They are following you....

Where do I start?

CC Social Edition is very different....

Brand Monitoring

1. Enables organizations to actively manage their social media marketing

2. Brings best practices in campaign

management to social marketing

3. Scales the efforts of individuals or small teams dedicated to social marketing

4. Measures results and ROI for your

social campaigns

Campaign Commander Social Edition

Social marketing- 3 Steps

Schedule and send your social campaigns to all of your channels

Be in the right conversations at the right time!

YOUR BRAND

54

Be at the top of the conversation at 9:00am

Quickly gather and send new updates throughout the day...

Measure results from campaigns and adjust activities real-time

Customer Examples

Fortune 100 Tech

“We heavily use Twitter - with 100 different accounts and 200 official contributors so the user rights feature in

Objective Marketer is critical for us….

Global Fortune 100 Technology organization

…we also use the product to support many of our global events. At each event we can have 20

creators just for blogging, tweets, etc… We schedule

all of the tweets and adjust the campaign every day

based on reports.”

- Media & Analytics Strategist

“I was looking for a solution that was more results oriented, something that could integrate both the

communications and monitoring of social campaigns….

Medium size European Digital marketing Agency

…The strengths include the design of the whole

product, and the user management features.”

- Director of the Agency

Objective Marketer enabled me to move from being a "re-tweeter" to someone who is now creating and

sending content to pet enthusiasts on a regular basis.

It has provided a large branding opportunity; we have seen 50,000 more click-thrus to our website.

- President of the Company

Small online retailer in the US who sells specialty dog food

The Power of Social Media

Change

Contact

中国上海市静安区

铜仁路299号，东海广场57F

Soho - The Exchange 57F

299 Tongren Rd

Jing'An District - Shanghai – China

www.emailvision.cn

Pionneering Technology

Passionate

Entrepreneurial

Client Focused

Now you can have it all.

Global. Local. Social.

www.emailvision.com