Email - The Best Growth Hacking Weapon for Startups
Transcript of Email - The Best Growth Hacking Weapon for Startups
Email: The Best Growth Hacking Weapon for Startups
@mailjet
WeWork Lunch and Learn Chris Coleman - Community Manager of Mailjet
@ItsChrisColeman
ABOUT MAILJET
One solution to power both
Marketing and Transactional Emails
32,000 customers in 150+ countries
1 billion emails per month
0.9 billion
1.3 billion
3.3 billion
Sources: http://www.businessinsider.com/number-of-users-who-abandon-twitter-2014-2?IR=T http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ http://www.radicati.com/wp/wp-content/uploads/2012/04/Email-Statistics-Report-2012-2016-Executive-Summary.pdf
# Email acct > # (FB + Twitter) acct
Email CPC x 1000 = Social Media CPC
$0.00028 / email
$0.29 / click $0.32 / click
Sources: http://www.adweek.com/socialtimes/twitter-promoted-tweet-study/500774 hhttp://e27.co/what-is-the-average-ctr-cpc-cpm-of-facebook-ads-20150121/
Email = best digital channel for ROI
3400%
Source: http://printinthemix.com/Fastfacts/Show/414
2000%
1200%
Personalized communication wins customer loyalty
One-to-one communication channel with customers
Use data to create a personal experience
Best tool to control customer journey from beginning to end
Ask new customers to opt-in for your mailing list
Ask user to Opt-In during service / product registration
Clearly identifying what the user is signing up for!
Communicate regularly with your customers via newsletter
Description on what user is signing up for
Alternate call-to- actions to help segment data
Shape Customer Journey with Triggered Email
Welcome emailGetting started email
Status email
Re- engage ment email
W i n back email
Use customer information to trigger personalized email
Collect the right information about your
customers:● name ● location ● gender ● ...
Respond to the behavior and usage of
your customers:● open/click rate ● open/click time ● ...
Subject Line personalization
Content personalization
Content based on previous engagement with service
Status email - Netflix
Call to action
Take-off with Mailjet
@mailjet
For more email tips and to download this presentation
visit: www.discuss.mailjet.com