EMAIL, SOCIAL MEDIA,

GRAPHIC DESIGN... OH MY! Arace l i “Sa l l y ” Perez -Ramos | St . Edward ’ s Un ive r s i t y

Gabr i e l J imenez | Texas Tech Un ive r s i t y

@sallyperezramos @juniorjimenez86#SoACE16

TAKEAWAYS How to develop various social mediacalendars for cohesiveness

Where to look for most recenttrends & inspiration

How to optimize your emailmarketing to students1

2

3

WHO WE ARE

ST . EDWARDSPrivate liberal arts universityCatholic, Holy CrossUndergraduate and graduatedegreesApproximately 5,200 students in90 academic programsTraditional-aged & Non-

traditional student bodyCentralized Career ServicesOffice9 full time staff10 student staff

TEXAS TECH UNIVERS ITYPublic research universityUndergraduate and graduatedegreesApproximately 35,800students in 150undergraduate, 100 master'sand 50 doctoralTraditional-aged & Non-

traditional student bodyCentralized Career ServicesOffice

12 full time staff10 student staff

EMAIL MARKETING RESOURCES Canva - Various graphic designsPhotobucket - Image holding site and HTML creatorPixabay - Free high quality stock images

EMAIL MARKETING

SOCIAL MEDIA RESOURCES Canva - Various graphic designsPiktochart - Infographics & TemplatesHootSuite - Mass posting, analytics, metrics Buffer - Social media schedulerBit.ly - Link shortener

WHAT WE USE

ST . EDWARDS

TEXAS TECH UNIVERS ITY

FUN FACT :GOOGLE ANALYT ICS SHOWED P INTEREST AS ONE OF OUR TOP SOCIAL

MEDIA S ITES DIRECTED FROM OUR DEPARTMENTAL WEBSITE

SALLY

Posts events, blogs, servicesOccasional articles

Relatable memes/Organic

GABRIEL

Posts events, blogs, servicesRelated articles80/20 Rule

Feedly - Content Plan

VS

GRAPHIC DESIGN TREND RESOURCESCanva - 9 Graphic Design Trends... Behance - Design Trends in 2016...

Creative Market - 10 Brilliant Graphic Design Trends...

ST. EDWARD'SUNIVERSITY

TEXAS TECHUNIVERSITY

QUESTIONS?

THANK YOU#SoACE16