Email Metrics: What to Watch, What to Ignore

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Good marketing is compelling and engaging, but since what pleases and intrigues one person may offend or irritate someone else, there is a distinct possibility that to optimize your conversion rates you will have to accept some level of attrition on your list. What do your metrics say about your campaign?

Transcript of Email Metrics: What to Watch, What to Ignore

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Email Marketing Metrics to Watch... and a Few to Ignore

Email Marketing Metrics to Watch... and a Few to Ignore